Localization Quality Assessment (LQA) Survey

Welcome to the Localization Quality Assessment. This survey asks about your recent experience with localized (translated) content. Your responses will help us improve language quality across our products. • Participation is voluntary—you may stop at any time. • There are no right or wrong answers; we value your honest observations. • Your responses are confidential and will be reported in aggregate only. • Estimated time: 6–8 minutes. Please proceed when you are ready.

For the following questions, please think about your most recent session using a localized version of our product—ideally within the last 30 days.

The localized text was free of grammar and spelling errors.

The localized content felt culturally appropriate for my locale.

The localized text accurately preserved the intended meaning of the original content.

The overall formality level of the localized content felt…

• Much too informal
• Slightly too informal
• About right
• Slightly too formal
• Much too formal

We'd like to explore your localization experience in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for your time. Your feedback directly helps us improve the quality of localized experiences across all our products.

When did you last use a localized version of our product?

• Today
• Yesterday
• 3–7 days ago
• 8–30 days ago
• More than 30 days ago
• Not sure

The localized text sounded natural, as if written by a native speaker.

Which of the following elements, if any, felt awkward or out of place? Select all that apply.

• Idioms or sayings
• Humor or jokes
• Examples or scenarios
• Date, time, or measurement formats
• Address or phone formats
• Honorifics, titles, or formality level
• Images or symbols
• Currency or pricing formats
• None of the above
• Other (please specify)

Instructions and guidance in the localized content were clear and easy to follow.

Approximately how many localization issues did you notice during your session?

• None
• 1–2
• 3–5
• 6–10
• More than 10

Based on your responses in this survey, please share any additional thoughts, examples, or suggestions about the localized experience.

What is your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Which language or locale are you evaluating today?

• Spanish (Spain)
• Spanish (Latin America)
• French (France)
• French (Canada)
• German
• Italian
• Portuguese (Brazil)
• Portuguese (Portugal)
• Japanese
• Korean
• Chinese (Simplified)
• Chinese (Traditional)
• Arabic
• Other (please specify)

The localized text was easy to read and understand.

If you noticed something that felt culturally off, please describe one example and how you would improve it.

Please rank the following aspects of localization quality in order of importance to you (1 = most important).

1. Accurate meaning
2. Cultural fit
3. Readability and flow
4. Consistent terminology
5. Tone and voice alignment
6. Brevity and conciseness

In which country or region do you currently live?

• United States
• Canada
• United Kingdom
• Germany
• France
• Spain
• Italy
• Brazil
• Portugal
• Japan
• South Korea
• Mexico
• Argentina
• Colombia
• Other (please specify)

Where did you encounter the localized text? Select all that apply.

• App/website UI
• Onboarding or tutorials
• Help Center or FAQs
• Marketing pages or ads
• Transactional emails or SMS
• Customer support chat
• Legal/Terms
• In-app notifications
• Other (please specify)

Overall, how would you rate the quality of the localized language you experienced?

How would you rate your proficiency in the source language (e.g., English)?

• Native or bilingual
• Advanced (fluent)
• Intermediate (conversational)
• Beginner (basic)
• No proficiency

How would you rate your proficiency in the target locale language you evaluated?

• Native or bilingual
• Advanced (fluent)
• Intermediate (conversational)
• Beginner (basic)
• No proficiency