Website Usability, Trust & Loyalty Assessment (SUPR-Q Style)
Measures perceived website quality across the four standard SUPR-Q factors — usability, trust/credibility, appearance, and loyalty — plus an NPS-style likelihood-to-recommend score. Built for UX and product teams who want a repeatable internal quality read (this template does not include or claim external benchmark norms). The AI follow-up digs into the specific moment behind the respondent's lowest-scoring factor.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
How much do you agree with these statements about ease of use?
- [Website Name] is easy to use.
- It is easy to navigate within [Website Name].
How much do you agree with these statements about trust and confidence?
- I feel comfortable providing personal information to [Website Name] when needed.
- I feel confident conducting business with [Website Name].
How much do you agree with these statements about appearance?
- I find [Website Name] visually attractive.
- [Website Name] has a clean and simple presentation.
How much do you agree with these statements about coming back?
- I will likely return to [Website Name] in the future.
- I will likely recommend [Website Name] to a friend or colleague.
On a scale of 0-10, how likely are you to recommend [Website Name] to a friend or colleague?
In the last 30 days, how many times have you visited [Website Name]?
- This is my first visit
- 2-3 times
- 4-10 times
- More than 10 times
Identify which of the four factors (usability, trust, appearance, loyalty) the respondent rated lowest and reconstruct the specific moment or feature on [Website Name] that caused it — what they were trying to do, what happened, and what they expected instead. Anchor on their 0-10 recommend score: if it's 0-6, probe what would need to change for them to recommend it; if it's 9-10, probe what specifically earned that trust or loyalty so it can be reinforced elsewhere on the site.
What's the one change to [Website Name] that would most improve how easy it is to use or how much you trust it?
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
That's everything — thank you! Your ratings will be combined into a quality snapshot for [Website Name] across usability, trust, appearance, and loyalty to guide what we improve next.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Structured around all four standard SUPR-Q factors (usability, trust/credibility, appearance, loyalty) plus an NPS-style likelihood-to-recommend item, so you get a repeatable internal quality read rather than a single generic satisfaction score
- Includes an AI follow-up interview step that automatically identifies the respondent's lowest-scoring factor and digs into the specific moment behind it, something a static matrix survey can't do
- Combines quantitative matrix ratings with a targeted open-ended 'one change' question, so you get both a scorable metric and concrete qualitative direction per respondent
- Explicitly built for UX/product teams wanting an internal quality benchmark over time — it does not pretend to include external norm-benchmark data, so expectations are set correctly
SurveySparrow
Website Usability Survey TemplateA ready-to-field template focused on core usability questions for a website. It's positioned as a standard survey template rather than a structured multi-factor (SUPR-Q-style) instrument. Good for a quick usability pulse-check but doesn't appear to separate trust, appearance, and loyalty as distinct measured factors.
優れている点
- Fielding-ready template usable out of the box
- Focused specifically on usability rather than a broad grab-bag of website questions
- Backed by SurveySparrow's broader survey distribution and reporting tooling
物足りない点
- No adaptive AI follow-up — question set is static, so it can't probe why a specific respondent scored low
- No visible breakdown into separate trust, appearance, and loyalty sub-scores
- No published methodology or prompt transparency since there's no AI component
QuestionPro
Website Information Quality Survey TemplateA template centered on the quality and clarity of website content/information rather than the full usability-trust-appearance-loyalty framework. Useful if the goal is narrowly about information quality, but it's a different scope than a SUPR-Q-style assessment. Appears to be a static, fielding-ready form within QuestionPro's large template library.
優れている点
- Fielding-ready and narrowly scoped, which can be quicker to deploy for content-quality questions
- Part of a large, established survey platform with broad distribution options
- Likely benefits from QuestionPro's standard reporting dashboards
物足りない点
- Focuses on information quality, not the four SUPR-Q factors (usability, trust, appearance, loyalty) together
- Static question set with no adaptive AI follow-up to probe individual low scores
- No transparent AI prompt methodology, since it's a fixed-question instrument
SurveyMonkey
Website Surveys: Questions & TemplateThis page reads more as a general website-feedback guide-plus-template hub than a single structured SUPR-Q-style instrument — it covers broad question ideas for website feedback. Useful as a starting reference for question wording, but not built around the four-factor usability/trust/appearance/loyalty structure. It's a static form once fielded, with no adaptive interviewing.
優れている点
- Broad library of website feedback question examples for teams building their own survey
- Backed by SurveyMonkey's mature survey-building and reporting platform
- Easy to customize using their standard question bank
物足りない点
- Presented more as a general guide/question list than a purpose-built SUPR-Q-style factor assessment
- No adaptive AI follow-up to dig into a respondent's specific lowest-scoring area
- No automated per-response quality scoring or transparent AI prompt methodology
よくあるご質問
「Website Usability, Trust & Loyalty Assessment (SUPR-Q Style)」テンプレートにはどのような設問が含まれていますか?
すぐに使える設問が11問含まれており、最初の設問は次のとおりです:「Thanks for sharing your experience with [Website Name]! We're asking a handful of questions about how easy it is to use,…」・「How much do you agree with these statements about ease of use?」・「How much do you agree with these statements about trust and confidence?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか?
回答者は通常、11問を約6分で回答し終えます。
テンプレートは編集できますか?
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか?
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか?
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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