Logo and Visual Identity Perception Survey

Captures what shoppers came to buy, how they navigated the store, what they did when an item was missing, and how checkout felt — with an AI follow-up that digs into the real reasoning behind substitution choices and navigation friction. Built for retail insights and category management teams.

Captures gut-level reactions to a logo (or set of logo options): first impression, word associations, attribute fit, and relative preference — plus an AI follow-up that digs into which specific design element (color, shape, type, symbol) is actually driving the reaction. Built for brand, design, and marketing teams validating a new or refreshed mark before launch.

Measures unaided recall and recognition accuracy of brand logos, color palettes, and taglines to benchmark brand asset attribution strength across audience segments.

Assesses how clearly a business can articulate what makes its brand different, how consistent that identity feels across touchpoints, and where a rebrand or refresh should focus first. Built for brand consultants and marketing leads kicking off an engagement. An AI follow-up interview digs into the exact moment differentiation breaks down, surfacing concrete examples instead of vague brand talk.

Gauges how customers and prospects actually experience a company's marketing — which channels land, whether the message is clear and differentiated, and how the brand's qualities come across. An AI follow-up interview digs into the 'why' behind clarity and differentiation scores instead of stopping at the number.

Evaluates how recipients actually experience your marketing or product emails — layout, readability, mobile rendering, and visual hierarchy — rather than just open and click rates. An AI follow-up interview digs into what made a specific recent email easy or hard to act on, surfacing design friction that analytics alone won't show.