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Product & UX

Makeup Product Experience & Purchase Drivers Survey

Measures how well a makeup product performs in real routines — application, wear time, and repurchase intent — plus what actually drives the buy decision. An AI follow-up interview digs into the specific moment a product over- or under-delivered, surfacing details closed questions miss.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for sharing your experience with our makeup products! Your responses are completely confidential and anonymized. This survey covers how you use them day-to-day and what matters most when you buy. It takes about 6-8 minutes and your honest feedback shapes what we improve next.

Q02
選択式必須

In the last 30 days, how often have you used this product?

  • Daily
  • A few times a week
  • About once a week
  • A few times a month
  • Once or twice
  • Not used in the last 30 days
Q03
選択式

What was the main reason you first tried this product?

  • Recommendation from friend or family
  • Social media or influencer content
  • In-store sample or demo
  • Online review or rating
  • Advertisement
  • Replacing a product I ran out of
  • Looking for something new
Q04
マトリクス必須

How would you rate this product on each of the following?

6行 × 5列
  • Ease of application
  • Blendability
  • Long-lasting wear
  • Color/shade match
  • Feel on skin (weight, texture)
  • ほか1件
列: Poor · Fair · Good · Very good · Excellent
Q05
オピニオンスケール必須

How likely are you to repurchase this product?

スケール: 0 – 10
最小:Definitely will not最大:Definitely will
Q06
ベスト・ワースト選択（MaxDiff）必須

When choosing a makeup product like this one, which of these matters most to you, and which matters least?

  • Long-lasting wear
  • Natural, skin-like finish
  • Wide shade range
  • Price
  • Clean or non-toxic ingredients
  • Cruelty-free / not tested on animals
  • Packaging and portability
  • Brand reputation
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q07
評価スケール

How would you rate the shade or color range available for this product?

範囲: 1 – 5
最小:Very limited最大:Excellent range
Q08
価格感度分析（Van Westendorp）

Thinking about a full-size version of this product, please answer based on what you'd expect to pay.

  • At what price would this product be so inexpensive that you'd question its quality?
  • At what price would you consider this product a bargain — a great buy for the money?
  • At what price would this product start to seem expensive, so it's not out of the question, but you'd have to think about buying it?
  • At what price would this product be so expensive that you would not consider buying it?
Q09
選択式必須

Have you ever stopped using this product, even temporarily?

  • No, I've used it consistently
  • Yes, due to skin reaction or discomfort
  • Yes, it stopped performing as well
  • Yes, I found something I liked better
  • Yes, ran out and hadn't repurchased yet
  • Yes, for another reason
Q10
AIインタビュー

Ask the respondent to walk you through one specific time this product either impressed them or let them down during actual wear (a long day, a photo, a humid day, etc.) — what happened, when they noticed, and what they did about it. If they said repurchase intent was low or they stopped using it, probe exactly what triggered that and what would need to change for them to reconsider. If they mention shade match or skin reaction, get specifics on their skin tone/type and what went wrong.

Q11
自由回答（長文）

Is there anything about this product you wish existed but doesn't yet?

Q12
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
選択式

How would you describe your skin type?

  • Oily
  • Dry
  • Combination
  • Normal
  • Sensitive
  • Prefer not to say
Q14
メッセージ

That wraps up the survey — thank you! Your ratings and comments go directly to our product team to guide formula, shade, and packaging improvements.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond ratings with an AI follow-up interview that asks respondents to walk through one specific moment the product impressed or disappointed, surfacing detail closed questions miss
  • Combines usage frequency, matrix ratings, repurchase intent, and a MaxDiff on purchase drivers so you see both performance and the 'why' behind the buy decision in one flow
  • Includes a Van Westendorp pricing exercise on the full-size product alongside shade-range rating, giving pricing and assortment signal most makeup templates skip
  • Automated per-response quality scoring and an auto-generated report mean you get a usable summary without manually reading every open-text answer

SurveyMonkey

Makeup Survey Template

A ready-to-field static template covering general makeup usage and preferences. It's built on SurveyMonkey's broad survey infrastructure with strong distribution and analysis tooling, but the questionnaire itself is fixed multiple-choice/rating logic. No mention of adaptive follow-up or interview-style probing.

優れている点

  • Fielding-ready template on an established survey platform
  • Likely benefits from SurveyMonkey's broad panel/distribution and analytics ecosystem
  • Simple to deploy for general makeup feedback

物足りない点

  • Static question set with no adaptive AI follow-up to probe specific moments of over/under-performance
  • No voice AI interview option
  • No published methodology on how questions were designed or scored

Jotform

Makeup Product Feedback Form Template

A customizable form template geared toward collecting basic makeup product feedback, in line with Jotform's drag-and-drop form builder positioning. It's a feedback form rather than a structured research instrument with driver analysis (like MaxDiff or pricing) built in. No indication of AI-driven follow-up questioning.

優れている点

  • Easy to customize via Jotform's form builder
  • Good for lightweight, quick feedback collection
  • Integrates with Jotform's broader form ecosystem (payments, notifications, etc.)

物足りない点

  • No adaptive AI interview or voice interview capability to dig into specific product moments
  • Lacks built-in choice-driver or pricing analysis tools like MaxDiff or Van Westendorp
  • No automated quality scoring of open responses

QuestionPro

Product Search and Purchase Survey Template

This is a generic product search-and-purchase template, not a makeup-specific instrument, so it would need substantial customization to match cosmetics use cases like shade range or wear time. It sits on QuestionPro's enterprise survey platform with standard logic and reporting features. No sign of AI-driven interviewing or category-specific question banks.

優れている点

  • Backed by QuestionPro's established enterprise survey platform
  • Flexible enough to adapt to various product categories
  • Standard reporting and cross-tab analysis likely available

物足りない点

  • Not tailored to makeup-specific attributes (shade range, wear time, application) out of the box
  • No adaptive AI or voice follow-up interviews to explore specific product experiences
  • No transparent, published prompt/methodology layer

SurveySparrow

Free Makeup Survey Template | Questionnaire on Cosmetics

A free, conversational-style makeup survey template aligned with SurveySparrow's chat-like UI branding. It covers general cosmetics questionnaire needs but appears to be a fixed question flow rather than a dynamically branching interview. No purchase-driver ranking (e.g., MaxDiff) or pricing methodology is indicated.

優れている点

  • Conversational, chat-style UI that may feel more engaging than plain forms
  • Free to use as a starting template
  • Positioned specifically for cosmetics/makeup questionnaires

物足りない点

  • Chat-style UI is scripted, not adaptive AI questioning that follows up based on individual answers
  • No voice AI interview option
  • No built-in pricing sensitivity (Van Westendorp) or purchase-driver max-diff analysis

よくあるご質問

「Makeup Product Experience & Purchase Drivers Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for sharing your experience with our makeup products! Your responses are completely confidential and anonymized.…」・「In the last 30 days, how often have you used this product?」・「What was the main reason you first tried this product?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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