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Customer Experience

Customer Needs Discovery & Prioritization Survey

Uncovers what customers are actually trying to accomplish, which needs matter most, and where your product or service currently falls short — with an AI follow-up that digs into the single biggest unmet need instead of settling for a generic complaint. Built for product, CX, and research teams planning roadmaps around real customer priorities.

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ライブプレビュー
Customer Needs Discovery & Prioritization Survey

Thanks for taking a few minutes to help us understand what you need most from us. Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want the honest picture. This should take about 5-6 minutes.

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デフォルト テーマ。色とフォントは自由に変更できます。

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全10問・約7分
メッセージ

Thanks for taking a few minutes to help us understand what you need most from us. Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want the honest picture. This should take about 5-6 minutes.

Q01
選択式必須

Which best describes what you're mainly trying to accomplish when you use our product or service?

  • Save time on routine tasks
  • Solve a specific problem I'm facing
  • Keep my work or life organized
  • Get better results than I could on my own
  • Something else
Q02
ベスト・ワースト選択（MaxDiff）必須

For each set, tell us which need matters most to you and which matters least when choosing a solution like ours.

  • Fast turnaround/response time
  • Reliable, error-free results
  • Affordable pricing
  • Easy to learn and use
  • Flexible/customizable to my situation
  • Responsive human support
  • Integrates with my other tools
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q03
マトリクス必須

How well does our product or service currently meet each of these needs?

7行 × 4列
  • Fast turnaround/response time
  • Reliable, error-free results
  • Affordable pricing
  • Easy to learn and use
  • Flexible/customizable to my situation
  • ほか2件
列: Not met at all · Somewhat met · Mostly met · Fully met
Q04
オピニオンスケール必須

Overall, how well does what we offer today match what you actually need?

スケール: 0 – 10
最小:Doesn't match at all最大:Matches perfectly
Q05
選択式必須

In the last 30 days, has there been a need related to this type of product or service that went unmet by any solution you tried, including ours?

  • Yes, more than once
  • Yes, once
  • No, not that I noticed
Q06
AIインタビュー

Identify the single biggest unmet or partially-met need from this respondent's answers (prioritize anything they rated 'Not met at all' or 'Somewhat met' on a need they said matters most, or the 30-day unmet-need incident if mentioned). Ask them to walk through a specific recent moment where that need showed up, what they tried instead, what it cost them (time, money, frustration), and what a truly satisfying fix would look like. If they say everything is fine, probe what would make them switch to a competitor anyway.

Q07
ランク付け

If you were choosing a solution again today, rank these options in the order you'd consider them.

  1. Our product/service
  2. A large, well-established provider
  3. A smaller, specialized provider
  4. Do nothing / handle it manually
ドラッグして順位を付ける
Q08
自由回答（長文）

Is there a need you have today that no solution — ours or anyone else's — fully addresses? Describe it in your own words.

メッセージ

Just a couple of quick optional questions to help us understand who's answering.

Q09
選択式

Which best describes your role?

  • Individual contributor / end user
  • Team lead / manager
  • Director / senior leadership
  • Owner / executive
  • Prefer not to say
Q10
選択式

How long have you been a customer?

  • Less than 3 months
  • 3-12 months
  • 1-3 years
  • More than 3 years
  • Prefer not to say
メッセージ

That's everything — thank you for the thoughtful answers. Your responses feed directly into our roadmap so we can prioritize the needs that matter most and close the gaps you flagged.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that automatically probes the single biggest unmet or partially-met need surfaced by each respondent's answers, instead of stopping at a generic satisfaction score
  • Combines quantitative prioritization (MaxDiff trade-offs, a needs-fit matrix, an overall opinion scale, and a re-choice ranking exercise) with open-ended and adaptive follow-up questions in one flow
  • Segments responses by role and tenure so product, CX, and research teams can see which needs matter most to which customer groups
  • Auto-generates a report from the responses, including the AI-identified unmet need, so roadmap prioritization doesn't require manual coding of open-text answers

Jotform

Customer Needs Survey Form Template

A fielding-ready static form covering general customer needs questions, built on Jotform's drag-and-drop form builder. It's easy to customize and embed but relies on fixed question sets rather than any adaptive logic. Good for quick, low-cost data collection rather than deep prioritization analysis.

優れている点

  • Simple drag-and-drop customization
  • Easy embedding/sharing via Jotform's form infrastructure
  • Low barrier to entry for quick deployment

物足りない点

  • Static question set with no adaptive AI follow-up to dig into unmet needs
  • No built-in prioritization method like MaxDiff or ranking trade-offs
  • No automated per-response quality scoring or AI-generated analysis

SurveySparrow

Customer Needs Survey Template

A conversational-style survey template that presents questions one at a time for a chat-like feel. It's a ready-to-field template aimed at marketing teams, but the conversational format is scripted rather than truly adaptive to each respondent's answers.

優れている点

  • Conversational one-question-at-a-time UI improves completion feel
  • Positioned for marketing teams gathering customer input
  • Ready-to-use template requiring minimal setup

物足りない点

  • No adaptive AI interviewing that branches based on the specific unmet need mentioned
  • No voice interview option or guided screen-share tasks
  • No transparent, published prompt methodology or automated quality scoring

Typeform

Customer Needs Survey Template

A polished, fielding-ready form using Typeform's signature conversational single-question layout. It's well suited for basic needs capture but, like other form builders, uses pre-set question logic rather than AI-driven follow-up.

優れている点

  • Clean, high-completion conversational form design
  • Established template library and branding polish
  • Simple logic-jump customization for basic branching

物足りない点

  • No AI-driven follow-up interview to isolate the single biggest unmet need
  • No structured trade-off prioritization method (e.g., MaxDiff) included by default
  • No automated report generation tied to response quality scoring

QuestionPro

Service Evaluation Survey Questions + Sample Questionnaire Template

This is primarily a service-evaluation questionnaire and sample-question guide rather than a dedicated needs-discovery-and-prioritization template, so it's a partial comparison at best. It offers a static, comprehensive question bank but isn't structured around uncovering and ranking unmet needs.

優れている点

  • Broad library of pre-written service evaluation questions
  • Established survey platform with reporting/analytics tools
  • Useful as a reference guide for question wording

物足りない点

  • Focused on service evaluation, not needs discovery or prioritization trade-offs
  • No adaptive AI follow-up or voice interview capability
  • No transparent prompt methodology or automated per-response quality scoring

よくあるご質問

「Customer Needs Discovery & Prioritization Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が10問含まれており、最初の設問は次のとおりです：「Which best describes what you're mainly trying to accomplish when you use our product or service?」・「For each set, tell us which need matters most to you and which matters least when choosing a solution like ours.」・「How well does our product or service currently meet each of these needs?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、10問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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