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Marketing & Growth

Online Ad Intrusiveness & Monetization Preferences Survey

Measures perceived ad intrusiveness, relevance, tolerance thresholds, preferred ad controls, and willingness to pay for ad-free experiences among internet users to inform UX and monetization strategy.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全23問・約10分
Q01
メッセージ

Welcome! This survey explores your recent experience with online advertising. It takes approximately 11 minutes to complete. Your participation is entirely voluntary—you may stop at any time without consequence. All responses are anonymous, treated as confidential, and will be reported only in aggregate for research purposes. There are no right or wrong answers; we are simply interested in your honest opinions and experiences.

Q02
選択式

Have you browsed the internet or used mobile apps at least once in the past 7 days?

  • Yes
  • No
Q03
プルダウン

In the past 7 days, approximately how often did you see ads while browsing the internet or using apps?

  • Never
  • Less than once per day
  • 1 to 3 times per day
  • 4 to 10 times per day
  • More than 10 times per day
  • Prefer not to say
Q04
オピニオンスケール

Overall, how intrusive were the ads you encountered in the past 7 days?

スケール: 1 – 7
最小:Not at all intrusive最大:Extremely intrusive
Q05
プルダウン

In a typical 11 minutes online session, what is the maximum number of ads you would find acceptable?

  • 0 (no ads)
  • 1 to 2
  • 3 to 5
  • 6 to 10
  • More than 10
  • It depends on the type of ad
  • Prefer not to say
Q06
ランク付け

Please rank the following aspects of your ad experience from most important (1) to least important (5).

  1. How relevant the ads are to my interests
  2. How frequently ads appear
  3. Where ads are placed on the page or screen
  4. My ability to skip or control ads
  5. How my personal data is used for ad targeting
ドラッグして順位を付ける
Q07
自由回答（長文）

Based on your responses in this survey, is there anything else you would like to share about your online ad experience or preferences?

Q08
プルダウン

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q09
メッセージ

Thank you for completing this survey. Your responses have been recorded and will help improve online ad experiences. If you have any questions about this research, please contact the research team.

Q10
選択式

Where do you most frequently encounter online ads? Please select all that apply.

  • Social media feeds (e.g., Instagram, TikTok, Facebook)
  • Video streaming platforms (e.g., YouTube, Twitch)
  • News or media websites
  • Search engine results
  • Mobile apps or games
  • Email or messaging platforms
  • Other (please specify)
  • Prefer not to say
Q11
オピニオンスケール

Overall, how relevant were the ads you encountered in the past 7 days?

スケール: 1 – 7
最小:Not at all relevant最大:Extremely relevant
Q12
オピニオンスケール

Ads that appear in the middle of content I'm viewing are disruptive.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q13
選択式

If a service you regularly use offered an ad-free option, which would you most likely choose?

  • Pay a subscription to remove all ads
  • Use a limited free version with fewer features
  • Continue using the current version with ads
  • I would stop using the service
  • Prefer not to say
Q14
選択式

Which best describes your gender?

  • Man
  • Woman
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q15
オピニオンスケール

How would you rate your overall satisfaction with the ads you saw in the past 7 days?

スケール: 1 – 7
最小:Very dissatisfied最大:Very satisfied
Q16
オピニオンスケール

Ads that interrupt me at unexpected moments are more annoying than those shown at natural breaks.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q17
選択式

Imagine a digital service you use regularly. Which pricing plan would you most likely choose?

  • Free with ads
  • Lower price with a few ads
  • Full price with no ads
  • Decide per session whether to see ads
Q18
プルダウン

In which region do you currently reside?

  • Africa
  • Asia
  • Europe
  • Middle East
  • North America
  • Oceania
  • South America
  • Prefer not to say
Q19
AIインタビュー

Thinking about the ads you saw recently, what made some feel intrusive or, on the other hand, relevant and useful? Please share any specific examples that come to mind.

Q20
オピニオンスケール

Seeing the same ad repeatedly makes me less likely to engage with it.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q21
プルダウン

What is your highest level of education?

  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor's degree
  • Graduate or postgraduate degree
  • Prefer not to say
Q22
選択式

Which of the following ad controls matter most to you? Please select up to 3.

  • Skip button
  • Hide or mute this ad
  • Ad frequency cap
  • "Why am I seeing this?" explanation
  • Report or block advertiser
  • Turn off personalization
  • Snooze ads for a while
  • None of these
Q23
選択式

What is your current employment status?

  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Unemployed
  • Retired
  • Homemaker
  • Prefer not to say

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an adaptive AI follow-up interview question that probes why specific ads felt intrusive or tolerable, rather than relying only on fixed-scale ratings
  • Covers the full funnel: recent ad exposure frequency and placement, intrusiveness/relevance/satisfaction opinion scales, a ranking exercise on ad experience priorities, preferred ad controls, and willingness-to-pay for ad-free tiers
  • Closes with an open-text reflection question plus standard demographic classification (age, gender, region, education, employment status) for clean segmentation
  • Runs on QuestionPunk with transparent prompts and automated per-response quality scoring, with a free tier and $50/mo Business plan (no academic tier)

SurveyMonkey

Online Content Strategy Survey Template

This is a fielding-ready template, but it targets broad online content strategy and audience engagement rather than ad intrusiveness or monetization specifically. It could be manually adapted with ad-related questions, but doesn't ship with tolerance-threshold, ad-control, or ad-free willingness-to-pay questions out of the box. Question types appear to be standard static formats typical of SurveyMonkey's builder.

優れている点

  • Quick to deploy using a familiar drag-and-drop builder
  • Backed by SurveyMonkey's established analytics and reporting dashboard
  • Recognizable brand that respondents may already trust, potentially aiding completion rates

物足りない点

  • Static question set with no adaptive AI follow-up probing into why ads feel intrusive or acceptable
  • No automated per-response quality scoring
  • Not purpose-built for ad intrusiveness, tolerance thresholds, or ad-free monetization preferences

SurveySparrow

Online Content Strategy Survey Template

Also a fielding-ready template, focused on general online content strategy and audience insights rather than ad experience specifically. It shares the same core topic gap as the SurveyMonkey version: no built-in questions on ad intrusiveness, ad controls, or willingness to pay for ad-free access. Presentation is conversational-style, which may improve completion but doesn't change the underlying static question format.

優れている点

  • Conversational, chat-like survey UI that can feel more engaging than traditional forms
  • Mobile-friendly presentation
  • Simple embedding into websites or apps

物足りない点

  • No adaptive AI follow-up interview capability to explore respondents' reasoning about ad intrusiveness
  • No automated per-response quality scoring or transparent prompt methodology published
  • Content strategy focus means ad-specific tolerance, control, and monetization questions are absent by default

よくあるご質問

「Online Ad Intrusiveness & Monetization Preferences Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が23問含まれており、最初の設問は次のとおりです：「Welcome! This survey explores your recent experience with online advertising. It takes approximately 11 minutes to compl…」・「Have you browsed the internet or used mobile apps at least once in the past 7 days?」・「In the past 7 days, approximately how often did you see ads while browsing the internet or using apps?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、23問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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