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Marketing & Growth

Ad Creative Pretest: Appeal, Clarity & Purchase Intent

Pretest ad concepts by measuring unaided message recall, emotional appeal, clarity, personal relevance, and behavioral intent. Designed for researchers and marketers evaluating creative executions before launch.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全24問・約11分
Q01
メッセージ

Welcome and thank you for participating in this study. You will review one ad concept and share your honest reactions. There are no right or wrong answers — we are interested only in your personal opinions. Your responses are confidential and will be reported in aggregate only. Participation is voluntary and you may stop at any time. This survey takes approximately 11 minutes to complete. When you are ready, please continue to the next page.

Q02
メッセージ

Please take a moment to carefully review the ad concept shown below. When you are ready, continue to the next page. [Researcher note: Insert the assigned ad concept (image, video, or copy) here. Use survey-platform randomization to assign respondents to Concept A, B, or C. Enforce a minimum 15-second exposure before the 'Next' button appears.]

Q03
自由回答（長文）

In your own words, what is the main message of this ad?

Q04
オピニオンスケール

Overall, how appealing is this ad to you?

スケール: 1 – 7
最小:Not at all appealing最大:Extremely appealing
Q05
オピニオンスケール

How believable is the claim or promise made in this ad?

スケール: 1 – 7
最小:Not at all believable最大:Completely believable
Q06
オピニオンスケール

Based on this ad, how likely would you be to consider the product or service being advertised?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q07
選択式

Which parts of the ad worked best for you? Select up to three.

  • Visuals or imagery
  • Headline or tagline
  • Offer or promotion
  • Storyline
  • Call to action
  • Tone or voice
  • Brand fit
  • Length or pace
  • Music or sound
  • Other
Q08
選択式

Where do you typically notice ads like this one? Select all that apply.

  • Social media feed
  • YouTube or pre-roll video
  • TV or connected TV
  • Streaming audio or podcast
  • Outdoor or billboard
  • Web banner or display
  • In-store or point of sale
  • Search results
  • Email
  • None of these
  • Other
Q09
プルダウン

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q10
メッセージ

Thank you for your time — your feedback has been recorded. Your responses will help improve future advertising. You may now close this window.

Q11
自由回答（長文）

What was your first reaction when you saw this ad?

Q12
自由回答（長文）

What most influenced your reaction to this ad?

Q13
オピニオンスケール

How unique or different does this ad feel compared to other ads you have seen?

スケール: 1 – 7
最小:Not at all unique最大:Extremely unique
Q14
オピニオンスケール

How likely would you be to share this ad with someone you know?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q15
自由回答（長文）

If you could change one thing about this ad, what would it be?

Q16
プルダウン

In the last 30 days, how often have you noticed ads similar to this one?

  • Never
  • Once
  • Two to three times
  • About weekly
  • Several times per week
  • Daily or almost daily
Q17
選択式

Which of the following best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q18
オピニオンスケール

How clear was the main message in this ad?

スケール: 1 – 7
最小:Very unclear最大:Very clear
Q19
オピニオンスケール

To what extent did this ad make you feel something (e.g., excited, curious, amused, inspired)?

スケール: 1 – 7
最小:No emotional response at all最大:Very strong emotional response
Q20
AIインタビュー

We would like to understand your reactions to this ad in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.

Q21
プルダウン

In which region do you currently live?

  • North America
  • Europe
  • Asia–Pacific
  • Latin America
  • Middle East or Africa
  • Prefer not to say
Q22
オピニオンスケール

How relevant is this ad to your needs or interests right now?

スケール: 1 – 7
最小:Not at all relevant最大:Extremely relevant
Q23
自由回答（長文）

Based on your responses throughout this survey, is there anything else you would like to share about this ad?

Q24
オピニオンスケール

How clear was the ad about what it wanted you to do next?

スケール: 1 – 7
最小:Very unclear最大:Very clear

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Combines unaided message recall, emotional appeal, clarity, relevance, and purchase intent in a single structured pretest rather than a single-metric form
  • Includes an AI follow-up interview that probes reactions in more depth after the closed-ended questions, going beyond static rating scales
  • Captures both quantitative signals (appeal, clarity, uniqueness, believability, share intent) and qualitative open-text reactions to explain the 'why' behind scores
  • Adds category context (ad noticing frequency, channels) and standard demographics so results can be segmented and benchmarked

SurveySparrow

Purchase Intent Survey Template

This is a fielding-ready template focused specifically on measuring purchase intent, which overlaps with one dimension of our broader ad pretest. It appears built for general purchase-intent measurement rather than pretesting a specific ad creative's message, appeal, and clarity together. It's a narrower, single-construct tool compared to a full creative pretest.

優れている点

  • Purpose-built, ready-to-use template for measuring purchase intent
  • Part of a broader survey platform with distribution and reporting tools
  • Likely simple to deploy quickly for marketers

物足りない点

  • Appears to measure purchase intent in isolation rather than alongside recall, clarity, and emotional appeal in one pretest flow
  • No adaptive AI follow-up interviewing to probe why a respondent reacted a certain way
  • No indication of automated per-response quality scoring or transparent prompt methodology

よくあるご質問

「Ad Creative Pretest: Appeal, Clarity & Purchase Intent」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が24問含まれており、最初の設問は次のとおりです：「Welcome and thank you for participating in this study. You will review one ad concept and share your honest reactions. T…」・「Please take a moment to carefully review the ad concept shown below. When you are ready, continue to the next page. [Re…」・「In your own words, what is the main message of this ad?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、24問を約11分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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