Referral Program Barriers & Incentive Preferences Survey

Welcome! We're conducting a short survey (about 13 minutes) to understand your experience with our referral program and how we can improve it. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers—we're just looking for your honest opinions. All responses are confidential and will be reported in aggregate only. Thank you for your time!

Have you ever participated in a referral program, either with us or with another company?

• Yes, with this company
• Yes, with another company
• Yes, both with this company and others
• No
• Not sure
• Prefer not to say

In the last 6 months, how likely were you to recommend our product/service to someone you know?

How many people have you referred to us in the last 6 months?

• 0
• 1
• 2
• 3
• 4
• 5
• 6–10
• More than 10

Before today, had you heard about our referral program?

• Yes
• No
• Not sure

Where did you first learn about our referral program?

• In-app banner or notification
• Post-purchase email
• Checkout page or order confirmation
• Account or rewards page
• Packaging insert or flyer
• Social media post or ad
• Customer support mentioned it
• Word of mouth from another customer
• Other (please specify)

Where would you most expect to see information about a referral program?

• In-app banner or notification
• Post-purchase email
• Checkout page or order confirmation
• Account or rewards page
• Packaging insert or flyer
• Social media post or ad
• Customer support interaction
• Other (please specify)

I understand how the referral program works (steps, rules, and rewards).

I trust that my referrals will be tracked correctly and credited to me.

I feel comfortable recommending our product/service to people I know.

I believe the person I refer would genuinely benefit from our product/service.

How appealing are the current referral rewards to you?

Which type of reward would most motivate you to refer someone?

• Cash payout
• Percentage discount
• Fixed-amount discount
• Account credit or bill credit
• Gift card
• Feature upgrade or perk
• Donation to a charity of my choice
• Prize draw or sweepstakes entry
• None of these

Please rank the following referral reward features from most to least important to you.

1. Higher reward amount
2. Faster payout
3. Clearer terms and conditions
4. My friend also receives a benefit
5. Fewer steps to redeem the reward
6. Choice of reward type

What, if anything, discourages you about our referral rewards? Select all that apply.

• Reward amount feels too small
• Reward details are unclear
• Not confident my friend would benefit enough
• Too many steps to redeem
• Payout takes too long
• Eligibility or exclusions are too restrictive
• I prefer to refer without expecting rewards
• I rarely refer products or services to others
• Nothing discourages me

How easy or difficult is it to find your personal referral link or code?

How easy or difficult is it to share your referral link with a friend?

How easy or difficult is it to track whether your referral was successful?

How easy or difficult is it to receive and redeem your referral reward?

Was there any step in the referral process that felt confusing or broken? If so, please describe briefly.

We'd like to understand more about what holds you back from referring. Our AI moderator will ask you a couple of follow-up questions about your referral barriers.

Which improvements would most increase the number of people you refer? Please rank your top 3.

1. Bigger rewards
2. Faster payout
3. Clearer terms and restrictions
4. Easier link copying and sharing
5. Better status tracking and updates
6. Prompts at the right moment
7. Stronger incentive for my friend

How likely are you to refer someone to us in the next 30 days?

What message or offer would motivate you to refer one friend this month?

Based on your responses in this survey, is there anything else you'd like to share about your referral experience or our rewards?

How long have you been a customer?

• Less than 3 months
• 3–11 months
• 1–2 years
• 3+ years
• Not yet a customer
• Prefer not to say

How often do you purchase from us?

• Monthly or more
• Every few months
• Once or twice a year
• Less often
• Not yet
• Prefer not to say

What is your age group?

• Under 18
• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

What country or region do you live in?

• United States
• Canada
• United Kingdom
• Australia
• Germany
• France
• India
• Brazil
• Mexico
• Japan
• Other (please specify)
• Prefer not to say

Thank you for your time! Your feedback will directly help us improve the referral experience for you and your friends. We truly appreciate your honesty.