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Customer Experience

Loyalty Program Satisfaction & Engagement Survey

Measures member satisfaction, benefit relevance, redemption experience, and tier engagement for retail loyalty programs. Designed for enrolled or lapsed members to identify drivers of retention and program optimization opportunities.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全21問・約10分
Q01
メッセージ

Welcome! We are conducting a short survey about your experience with our rewards program. This survey takes approximately 10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. By continuing, you consent to participate in this research.

Q02
選択式

Which of the following best describes your current relationship with our rewards program?

  • Enrolled and active (used it in the last 6 months)
  • Enrolled but inactive (no use in the last 6 months)
  • Not enrolled
  • Not sure
Q03
オピニオンスケール

Overall, how satisfied are you with our rewards program?

スケール: 1 – 7
最小:Not at all satisfied最大:Extremely satisfied
Q04
ランク付け

Please rank the following loyalty program benefits from most to least valuable to you.

  1. Discounts on purchases
  2. Free or discounted shipping
  3. Early access to sales or new products
  4. Birthday or anniversary rewards
  5. Cashback or statement credits
  6. Exclusive member events or experiences
ドラッグして順位を付ける
Q05
プルダウン

Approximately how many times did you redeem points or rewards in the last 6 months?

  • 0 (none)
  • 1–2 times
  • 3–5 times
  • 6–10 times
  • More than 10 times
Q06
選択式

How familiar are you with our program tiers (e.g., Silver, Gold)?

  • Very familiar
  • Somewhat familiar
  • Have heard of them but don't know the differences
  • Not familiar at all
  • I don't believe the program has tiers
Q07
AIインタビュー

Thinking about your overall experience with our rewards program, what is the single most important change we could make to improve it for you?

Q08
選択式

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
メッセージ

Thank you for taking the time to share your feedback. Your responses will help us improve the rewards program for all members.

Q10
選択式

In the last 6 months, how often did you shop with us?

  • More than once a week
  • About once a week
  • 2–3 times a month
  • About once a month
  • Less than once a month
  • I haven't shopped in the last 6 months
Q11
オピニオンスケール

How likely are you to recommend our rewards program to a friend or family member?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q12
自由回答（長文）

If we could add one new benefit to the rewards program, what would be most valuable to you?

Q13
オピニオンスケール

The last time you tried to redeem rewards, how easy or difficult was the process?

スケール: 1 – 5
最小:Very difficult最大:Very easy
Q14
オピニオンスケール

The differences between program tiers are clear to me.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q15
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q16
選択式

Which, if any, of the following issues made it harder for you to redeem rewards? Select all that apply.

  • Not enough points to redeem
  • Complicated steps or too many clicks
  • Unclear terms or exclusions
  • Technical issues (site or app errors)
  • Rewards unavailable or blackout dates
  • Points expired before I used them
  • Other (please specify)
  • None of the above
Q17
オピニオンスケール

The rewards improve meaningfully as I move to a higher tier.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q18
プルダウン

In which country or region do you currently reside?

  • United States
  • Canada
  • United Kingdom
  • Australia
  • Germany
  • France
  • India
  • Other (please specify)
  • Prefer not to say
Q19
オピニオンスケール

The effort required to reach or maintain a higher tier feels worthwhile.

スケール: 1 – 7
最小:Strongly disagree最大:Strongly agree
Q20
選択式

What is the highest level of education you have completed?

  • Some high school or less
  • High school diploma or equivalent
  • Some college / Associate degree
  • Bachelor's degree
  • Postgraduate or professional degree
  • Prefer not to say
Q21
オピニオンスケール

How motivated are you to reach or maintain a higher tier?

スケール: 1 – 5
最小:Not at all motivated最大:Extremely motivated

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Purpose-built for loyalty programs, covering enrollment status, shopping frequency, tier familiarity, and redemption friction, not just generic 'program satisfaction.'
  • Includes a ranking question for benefit prioritization and a dedicated redemption-difficulty and issue-diagnosis flow, giving actionable detail beyond a single satisfaction score.
  • Uses an AI follow-up interview question to let members explain their overall experience in their own words, with adaptive probing rather than a single static open-text box.
  • Separately measures tier clarity, perceived value of tier upgrades, and motivation to advance tiers — dimensions generic satisfaction templates don't ask about.

Jotform

Program Satisfaction Survey Form Template

A generic program satisfaction form that could be adapted to a loyalty context but isn't built around loyalty-specific mechanics like tiers or point redemption. It's a static, editable form template rather than a fielding-ready loyalty survey with built-in logic. Best suited for teams who want to build their own loyalty-specific questions from scratch.

優れている点

  • Easy drag-and-drop customization typical of Jotform's form builder
  • Broad applicability across many types of 'programs,' not locked to one industry
  • Free-to-start form building with export/reporting options

物足りない点

  • No loyalty-specific structure (tiers, redemption, points) built into the template
  • Static question set with no adaptive AI follow-up probing on open-ended answers
  • No published methodology for how responses are scored or interpreted

Typeform

Program Satisfaction Survey Template

A conversational-style generic program satisfaction template, likely strong on visual design and completion experience but not tailored to loyalty program specifics like tier engagement or redemption experience. It's a general-purpose starting point rather than a loyalty-optimized instrument. Teams would need to add their own benefit-ranking, redemption, and tier questions manually.

優れている点

  • Polished, conversational question flow that Typeform is known for
  • Simple one-question-at-a-time UX that can improve completion rates
  • Flexible enough to repurpose for various 'program' contexts

物足りない点

  • No loyalty-program-specific question set (tiers, points, redemption friction)
  • No adaptive AI interviewing or voice interview option to probe open-ended responses
  • No automated per-response quality scoring or transparent prompt disclosure

よくあるご質問

「Loyalty Program Satisfaction & Engagement Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が21問含まれており、最初の設問は次のとおりです：「Welcome! We are conducting a short survey about your experience with our rewards program. This survey takes approximatel…」・「Which of the following best describes your current relationship with our rewards program?」・「Overall, how satisfied are you with our rewards program?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、21問を約10分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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