Restaurant QR Code Menu Usability & Preference Survey

Welcome! This survey asks about your recent dine-in restaurant experiences with QR code menus. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested only in your honest opinions. All responses are anonymous and will be reported only in aggregate for research purposes. The survey takes approximately 12 minutes to complete.

Have you dined at a restaurant in the last 3 months where a QR code menu was available?

• Yes
• No

Overall, how would you rate your recent experiences using QR code menus at restaurants?

Overall, how favorable or unfavorable is your view of QR code menus?

Based on your experiences, what works well about QR code menus, and what could be improved?

Finally, a few questions about you for classification purposes.

Thank you for completing this survey! Your responses have been recorded and will help improve QR code menu experiences for diners. If you have any questions about this research, please contact the research team.

The following questions are about your dine-in restaurant visits in the last 3 months.

How easy or difficult was it to scan the QR code and get the menu to load?

Please rank the following menu formats from most preferred (top) to least preferred (bottom).

1. Paper menu
2. QR code menu on your own device
3. QR code linking to a shared tablet
4. Chalkboard or overhead display
5. Server verbally describes specials

What specific changes would make QR code menus easier or more accessible for you?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Approximately how many of your dine-in restaurant visits in the last 3 months involved a QR code menu?

• 1
• 2–3
• 4–6
• 7–10
• More than 10

How easy or difficult was it to navigate the menu and find items you wanted?

In which of the following situations, if any, would you prefer a QR code menu over other formats? Select all that apply.

• When the restaurant is busy
• When menus change frequently
• Outdoor seating or dim lighting
• Dining alone
• Ordering multiple rounds or add‑ons
• When I want photos or dietary filters
• Never—I would not prefer a QR code menu

We'd like to explore your QR code menu experiences in a bit more depth. An AI moderator will ask you a few short follow-up questions based on your earlier responses.

What is your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

What device do you typically use to access QR code menus at restaurants?

• iPhone (iOS)
• Android phone
• Other smartphone
• Tablet

How easy or difficult was it to read item descriptions, prices, and other details?

Please rank the following aspects of QR code menus from most important (top) to least important (bottom) to you.

1. Speed of access
2. Up-to-date menu information
3. Photos and item details
4. Less contact with staff needed
5. Reduced paper waste
6. Ability to order or reorder from the table

In which region do you primarily dine out?

• Australia
• Canada
• European Union
• India
• United Kingdom
• United States
• Other

How easy or difficult was it to place or finalize your order using the QR code menu?

Do you regularly use any of the following phone accessibility features? Select all that apply.

• Screen magnification / zoom
• Larger text settings
• Screen reader
• Voice control
• Color filters / high contrast
• None of the above
• Prefer not to say

Thinking about your most recent QR code menu experience, how long did it take from scanning the code to seeing the full menu?

• Almost instantly (under 3 seconds)
• A few seconds (3–10 seconds)
• Noticeable wait (11–30 seconds)
• A long wait (more than 30 seconds)
• The menu never fully loaded
• I don't recall

Which of the following issues, if any, have you experienced with QR code menus in the last 3 months? Select all that apply.

• Slow loading or timeouts
• Small text or low contrast
• Weak Wi‑Fi or mobile data
• Phone battery was low
• Needed to download an app or log in
• Hard to navigate or find items
• Glare or lighting made it hard to read
• Language not available
• Not compatible with assistive technology
• None of the above

Which on-device features or accommodations, if any, did you use when viewing a QR code menu recently? Select all that apply.

• Pinch‑to‑zoom on the page
• Increased system text size
• Dark mode or invert colors
• High contrast or color filters
• Screen reader / VoiceOver
• Shared the link with someone at the table
• Asked for a printed menu instead
• None of the above