Menu Concept Appeal & Pricing Test

Welcome, and thank you for participating! This survey explores your reactions to a few new menu item concepts. It should take approximately 10 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate to help improve future menu offerings. Please click Next to begin.

In the past 30 days, approximately how many times did you purchase prepared food from a restaurant, café, or similar venue?

• 0 times
• 1 time
• 2–3 times
• 4–6 times
• 7 or more times

<p>Please take a moment to review the following three menu item concepts. You will be asked about each one on the next pages.</p><p><strong>Concept A — Smoky Chipotle Chicken Wrap</strong></p><p>Grilled chicken with smoky chipotle aioli, black beans, roasted corn, and fresh cilantro in a warm flour tortilla.</p><p><strong>Concept B — Herbed Veggie Grain Bowl</strong></p><p>A base of warm farro and quinoa topped with roasted seasonal vegetables, lemon-herb tahini dressing, and toasted pepitas.</p><p><strong>Concept C — Citrus Miso Salmon Salad</strong></p><p>Miso-glazed salmon over mixed greens with mandarin segments, edamame, crispy wontons, and a citrus-ginger vinaigrette.</p>

<p>If available next week, how appealing would you find the <strong>Smoky Chipotle Chicken Wrap</strong>?</p>

<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Smoky Chipotle Chicken Wrap</strong>?</p>

Which of the following menu items would you be most likely to try first?

• Smoky Chipotle Chicken Wrap
• Herbed Veggie Grain Bowl
• Citrus Miso Salmon Salad
• None of these

Please rank the following factors by how important each is to you when choosing menu items like these. Drag to reorder from most to least important.

1. Taste / flavor
2. Price / value
3. Portion size
4. Quality of ingredients
5. Healthfulness / nutrition
6. Uniqueness / novelty

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for your time! Your feedback is valuable and will help shape future menu offerings. You may now close this window.

How do you most often get prepared meals such as bowls, wraps, or salads?

• Dine-in
• Takeout / pickup
• Delivery
• Drive-thru
• Grocery prepared foods
• Other

<p>If available next week, how appealing would you find the <strong>Herbed Veggie Grain Bowl</strong>?</p>

<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Herbed Veggie Grain Bowl</strong>?</p>

For your top pick, what is the most you would be willing to pay? Please select the price range that best applies.

• Less than $5
• $5–$7
• $8–$10
• $11–$13
• $14–$16
• $17–$19
• $20 or more

What, if anything, would make any of these menu items more appealing to you?

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

<p>If available next week, how appealing would you find the <strong>Citrus Miso Salmon Salad</strong>?</p>

<p>Compared with typical menu options where you usually eat, how unique would you consider the <strong>Citrus Miso Salmon Salad</strong>?</p>

At that price, how likely would you be to purchase your top pick within the next 2 weeks?

Thank you for your thoughts so far. An AI moderator will now ask you 1–2 brief follow-up questions to explore your reactions in a bit more depth.

Which region best describes where you live?

• Northeast US
• Southeast US
• Midwest US
• Southwest US
• West US
• Canada
• United Kingdom
• Europe (other)
• Asia-Pacific
• Latin America
• Other
• Prefer not to say

Do you currently follow any of these dietary patterns? Select all that apply.

• None of these
• Vegetarian
• Vegan
• Pescatarian
• Gluten-free
• Dairy-free
• Halal
• Kosher
• Other