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Industry-Specific

Retail Channel Choice: Where Shoppers Buy This Product

Maps which retail channels — online marketplaces, brand websites, big-box stores, specialty shops — shoppers actually consider and choose for a specific product category, and why. Built for retail and category managers deciding where to invest in distribution or shelf presence, with an AI follow-up that digs into the deciding factor behind the shopper's top channel pick.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to help us understand how people shop for (Replace with product/category name). We're curious where you'd actually go to buy it and why. Your responses are completely confidential and anonymized. About 4-5 minutes.

Q02
選択式必須

Thinking about the last time you bought or seriously considered buying (Replace with product/category name), which one place did you go to FIRST?

  • A large online marketplace (e.g., Amazon)
  • The brand's own website
  • A big-box or department store
  • A specialty or category-specific retailer
  • A local independent store
  • A social media shop or influencer link
  • Somewhere else
Q03
選択式

Which of these did you also consider, even if you didn't buy there? Select all that apply.

  • A large online marketplace (e.g., Amazon)
  • The brand's own website
  • A big-box or department store
  • A specialty or category-specific retailer
  • A local independent store
  • A social media shop or influencer link
  • None — I only considered one place
Q04
ランク付け必須

Rank these factors by how much they influence where you shop for this type of product, from most to least important.

  1. Price
  2. Trust in the seller
  3. Speed of delivery or ability to buy in-store today
  4. Return/exchange policy
  5. Product selection and availability
  6. Reviews or recommendations
ドラッグして順位を付ける
Q05
オピニオンスケール必須

How confident are you that the place you chose had the best price for this product?

スケール: 1 – 5
最小:Not confident at all最大:Extremely confident
Q06
マトリクス必須

How well does each type of retailer fit your needs when shopping for this product?

5行 × 5列
  • Large online marketplace
  • Brand's own website
  • Big-box or department store
  • Specialty retailer
  • Local independent store
列: Poor fit · Fair fit · Good fit · Great fit · Haven't used / N/A
Q07
評価スケール必須

How likely are you to shop the same place again next time you need this product?

範囲: 1 – 5
最小:Very unlikely最大:Very likely
Q08
選択式

What would most likely make you switch to a different place to shop for this product?

  • A lower price elsewhere
  • Faster or cheaper delivery
  • Better product selection
  • A recommendation from someone I trust
  • A bad experience where I currently shop
  • Nothing would make me switch
Q09
AIインタビュー

Explore the reasoning behind the respondent's first-choice shopping destination: what specifically made that the obvious place to go, and whether that reasoning is about the retailer itself, the product category, or habit. If they said price confidence was low, probe whether they checked elsewhere and why they didn't switch. If they picked an unusual channel (social media shop, local store), ask what triggered that choice over the more obvious options.

Q10
選択式

Which age range are you in?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
選択式

How would you describe where you live?

  • Urban
  • Suburban
  • Rural
  • Prefer not to say
Q12
メッセージ

That's everything — thank you for sharing where and how you shop! Your answers feed into a report on where we should focus retail distribution and partnerships.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that specifically digs into the deciding factor behind each shopper's top channel pick, going beyond a fixed answer list
  • Combines a ranking exercise on influencing factors with a matrix rating of retailer-type fit, giving both relative and absolute channel comparisons in one flow
  • Captures full consideration sets (not just final choice) via a select-all-that-apply question on channels considered before buying
  • Ends with switch-trigger and repeat-purchase questions plus demographic splits, so category managers get both loyalty risk and audience context in the same report

QuestionPro

Where would you shop for-Survey Template

A static survey template addressing similar retail channel preference questions, built on QuestionPro's standard survey engine. It appears to be a fixed-question format rather than one that adapts based on a respondent's specific answer. Useful as a quick starting point, but likely requires manual customization for a specific product category.

優れている点

  • Directly on-topic for retail channel/shopping location preference research
  • Backed by an established survey platform with broad question-type support and reporting tools
  • Likely quick to deploy as-is for general shopping location questions

物足りない点

  • No adaptive AI follow-up to probe why a respondent chose their top channel — likely relies on fixed multiple-choice options only
  • No indication of voice AI interviews or guided screen-share tasks for deeper shopper insight
  • No published methodology for how question wording or scoring was derived, limiting transparency into result quality

よくあるご質問

「Retail Channel Choice: Where Shoppers Buy This Product」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to help us understand how people shop for (Replace with product/category name). We're cu…」・「Thinking about the last time you bought or seriously considered buying (Replace with product/category name), which one p…」・「Which of these did you also consider, even if you didn't buy there? Select all that apply.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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