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Marketing & Growth

Advertising Effectiveness & Ad Recall Survey

Measures whether a specific ad gets noticed, understood, and acted on — covering recall, message takeaway, creative appeal, and purchase intent — with an AI follow-up that digs into the real reasons behind stated purchase intent instead of taking the number at face value. Built for marketers testing a campaign, creative concept, or media placement.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全15問・約8分
Q01
メッセージ

Thanks for taking a few minutes to share your reaction to an ad you may have seen recently! Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want your honest impression. About 8 minutes.

Q02
選択式必須

Where have you seen or heard this ad? (Select all that apply)

  • Television
  • Social media
  • Streaming video (pre-roll/mid-roll)
  • Online display/banner
  • Radio or podcast
  • Print or outdoor
  • I haven't seen it before today
Q03
テキストハイライト

Below is the script/copy from the ad. Please highlight any words or phrases that stood out to you — good or bad.

(Replace with the actual ad script, voiceover transcript, or key on-screen copy for the ad being tested. Template note: paste the exact wording respondents were exposed to before launching.)

Q04
オピニオンスケール必須

How memorable was this ad compared to other ads you typically see?

スケール: 1 – 7
最小:Not memorable at all最大:Extremely memorable
Q05
選択式必須

In your own words, what do you think this ad was mainly trying to tell you?

  • (Replace with intended message A)
  • (Replace with intended message B)
  • (Replace with intended message C)
  • Something else entirely
  • I'm not sure what it was trying to say
Q06
マトリクス必須

How much do you agree with each statement about this ad?

4行 × 5列
  • The ad was believable
  • The ad felt relevant to me
  • The ad was different from other ads in this category
  • The ad made me want to learn more about the brand
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
評価スケール必須

Overall, how would you rate this ad?

範囲: 1 – 5
最小:Poor最大:Excellent
Q08
オピニオンスケール必須

After seeing this ad, how likely are you to consider this brand the next time you're in the market?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q09
選択式

Have you done any of the following since seeing this ad? (Select all that apply)

  • Searched for the brand online
  • Visited the brand's website or app
  • Visited a store
  • Talked about the ad with someone
  • Purchased the product
  • None of these
Q10
ベスト・ワースト選択（MaxDiff）必須

For each set, pick the element that made the ad most appealing to you and the one that made it least appealing.

  • Visuals/imagery
  • Music or sound
  • Core message
  • Spokesperson or characters
  • Humor or tone
  • Brand/logo presence
  • Call to action
  • Pacing/length
各セットで最も良いもの・最も悪いものを選択最も良い:Most appealing最も悪い:Least appealing
Q11
AIインタビュー

Probe the reasoning behind the respondent's likelihood to consider the brand. If they rated it low, find out what specifically made the ad fail to build interest (message, believability, relevance, or fatigue with the category) and whether any competing brand ad does it better. If they rated it high, uncover which specific element of the ad (visual, message, or emotional tone) actually drove that reaction, not just that they liked it generally.

Q12
選択式

In the last 30 days, about how many times do you think you've seen this specific ad?

  • This is the first time
  • 1-2 times
  • 3-5 times
  • 6-10 times
  • More than 10 times
  • Not sure
Q13
選択式

Which age group are you in?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q14
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q15
メッセージ

That's everything — thank you for your honest feedback! Your responses will be combined with others to help decide whether this ad is ready to run and, if so, where to place it.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a stated purchase-intent score with an AI follow-up interview that probes the actual reasoning behind that number, instead of taking it at face value
  • Combines standard recall and creative-appeal metrics (opinion scale memorability, rating, matrix agreement, max-diff on ad elements) with a text-highlight exercise so respondents mark the exact words/phrases that landed
  • Checks message comprehension in respondents' own words (open-ended takeaway) rather than only multiple-choice recall, reducing false-positive 'recall' from guessing
  • Captures behavioral follow-through (actions taken since seeing the ad) and exposure frequency/channel alongside brand consideration, giving a fuller funnel view from noticing to acting

QuestionPro

27 Advertising Effectiveness Survey Questions + Sample Questionnaire Template

This is primarily a question-bank/guide article listing 27 sample questions rather than a ready-to-field survey instrument. It's useful for inspiration on what to ask, but a researcher would need to assemble and program the actual survey themselves. No mention of adaptive follow-up logic or automated analysis.

優れている点

  • Broad question bank covering many angles of ad effectiveness
  • Established survey platform with standard question types (multiple choice, rating, ranking)

物足りない点

  • Static question list, not an adaptive interview — cannot probe individual respondents' stated purchase intent in real time
  • No published methodology for how open-ended answers would be scored or analyzed
  • Appears to require manual assembly into a live survey rather than being a one-click fielding-ready template

Typeform

Advertising Effectiveness Survey Template

A ready-to-use, fielding-ready template with Typeform's conversational one-question-at-a-time UI, which likely covers core recall and appeal questions. It's a fixed-question form, so it can't dynamically dig deeper into any individual answer.

優れている点

  • Polished, conversational respondent experience out of the box
  • Fielding-ready template (no assembly required, unlike a question list/guide)

物足りない点

  • No adaptive AI follow-up — every respondent gets the same fixed question sequence regardless of their answers
  • No automated per-response quality scoring or auto-generated analysis report
  • No voice-based interview or guided screen-share task option for deeper creative testing

よくあるご質問

「Advertising Effectiveness & Ad Recall Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が15問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your reaction to an ad you may have seen recently! Your responses are completel…」・「Where have you seen or heard this ad? (Select all that apply)」・「Below is the script/copy from the ad. Please highlight any words or phrases that stood out to you — good or bad.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、15問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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