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Marketing & Growth

Digital Marketing Channel Effectiveness & Ad Recall Survey

Measures which digital marketing channels customers actually notice, trust, and act on — from social ads to email to influencer content — and how they'd prioritize messaging and budget. An AI follow-up reconstructs the specific ad moment that shaped their perception, surfacing the 'why' behind trust or annoyance that closed questions miss. Built for marketing teams evaluating channel mix, creative, and spend.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share how you experience our marketing! Your responses are completely confidential and anonymized. We'll ask about the ads and content you've seen recently — nothing to prepare, just your honest impressions. About 5-6 minutes.

Q02
選択式必須

In the last 30 days, which of these channels have you noticed marketing or advertising from (Replace with your brand name) on?

  • Social media ads (e.g., Instagram, Facebook, TikTok)
  • Search engine ads (e.g., Google, Bing)
  • Email newsletters or promotions
  • Display or banner ads on websites
  • Influencer or creator posts
  • Video ads (YouTube, streaming, TV)
  • Text messages or app push notifications
Q03
ランク付け必須

Rank these channels by how much they influence your decision to consider or buy from a brand (most influential first).

  1. Social media ads
  2. Search engine ads
  3. Email newsletters or promotions
  4. Display or banner ads
  5. Influencer or creator posts
  6. Video ads (YouTube, streaming, TV)
  7. Text messages or push notifications
ドラッグして順位を付ける
Q04
マトリクス必須

Thinking about the marketing you typically see across channels in general, how often does each statement apply?

4行 × 5列
  • Feels relevant to my interests
  • Feels trustworthy and honest
  • Feels repetitive or annoying
  • Is memorable enough to recall days later
列: Never · Rarely · Sometimes · Often · Always
Q05
オピニオンスケール必須

When you see an ad from (Replace with your brand name) online, how likely are you to click on it or engage further?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q06
ベスト・ワースト選択（MaxDiff）必須

Which of these marketing messages would most, and least, motivate you to learn more about a product?

  • Limited-time discount or promotion
  • New product features or innovation
  • Customer reviews and testimonials
  • Environmental or social responsibility story
  • Behind-the-scenes brand story
  • Comparison to competitors
  • Free trial or money-back guarantee
各セットで最も良いもの・最も悪いものを選択最も良い:Most motivating最も悪い:Least motivating
Q07
ポイント配分

If you were in charge of our marketing budget, how would you allocate 100 points across these channels based on where you'd want us to invest more?

  • Social media ads
  • Search engine ads
  • Email marketing
  • Video ads (YouTube/streaming)
  • Influencer partnerships
  • Content or blog marketing
100ポイントを配分
Q08
選択式

Thinking of the last digital ad you noticed from us, what did you do next?

  • Clicked through to the website
  • Searched for more information later
  • Made a purchase
  • Followed or engaged with the brand's social account
  • Ignored it
  • Found it annoying and skipped or blocked it
Q09
評価スケール必須

How much do you trust the claims made in our digital ads and marketing content?

範囲: 1 – 5
最小:Not trustworthy at all最大:Completely trustworthy
Q10
AIインタビュー

Reconstruct the single digital ad or marketing moment from us that the respondent remembers most clearly: what channel it was on, what it said or showed, and whether it changed what they thought or did. If they rated our ads as annoying or untrustworthy in the earlier questions, probe specifically what triggered that reaction and what change would fix it.

Q11
選択式

Which age range do you fall into?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q12
選択式

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
メッセージ

That wraps up our questions — thank you! Your feedback goes directly into deciding which channels and messages we invest in next.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a ranking exercise, max-diff message test, and a constant-sum budget allocation question so teams get relative channel priority and spend trade-offs, not just top-line awareness stats
  • An AI follow-up interview reconstructs the specific ad or marketing moment that shaped a respondent's trust or annoyance — surfacing the 'why' that closed questions like the matrix and rating scales can't reach
  • Combines a 30-day channel-noticing multiple choice, a trust rating, and a post-ad behavior question so you can connect exposure, sentiment, and action in one flow
  • Captures age and gender demographics so channel effectiveness and trust patterns can be segmented

Jotform

Digital Marketing Survey Form Template

A ready-to-field, drag-and-drop form for gathering general feedback on digital marketing efforts. It's built for quick deployment and customization rather than deep diagnostic insight into why a specific channel or ad moment worked. No mention of adaptive questioning or scoring.

優れている点

  • Fast to deploy and widely customizable via Jotform's drag-and-drop builder
  • Familiar, low-friction form format for respondents
  • Easy to embed or share across marketing channels

物足りない点

  • Static question set with no adaptive AI follow-up to probe individual responses
  • No voice interview option or guided screen-share tasks
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Digital Marketing Questionnaire Template | For Customers

A fielding-ready, conversational-style questionnaire aimed at customers, reflecting SurveySparrow's chat-like survey UX. It covers general marketing perception questions but relies on pre-set branching logic rather than true adaptive follow-up conversation.

優れている点

  • Conversational, chat-style survey format that can feel more engaging than a standard form
  • Purpose-built for customer-facing marketing feedback
  • Supports standard logic/skip patterns for a smoother respondent experience

物足りない点

  • Branching logic is pre-scripted, not a genuine adaptive AI interview that reconstructs specific ad moments
  • No voice AI interview or guided screen-share task capability
  • No published automated quality scoring per response

よくあるご質問

「Digital Marketing Channel Effectiveness & Ad Recall Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share how you experience our marketing! Your responses are completely confidential an…」・「In the last 30 days, which of these channels have you noticed marketing or advertising from (Replace with your brand nam…」・「Rank these channels by how much they influence your decision to consider or buy from a brand (most influential first).」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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