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Marketing & Growth

App Store Listing A/B Concept Test

Evaluates two app store listing variants on clarity, appeal, trust, and conversion intent to identify the higher-performing concept. Designed for respondents who have recently browsed or installed apps.

このテンプレートを使うほかのテンプレートを見る

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全27問・約12分
Q01
選択式

In the last 3 months, have you installed a new app or signed up for a new online service?

  • Yes
  • No
Q02
メッセージ

Welcome! Thank you for participating in this study. You will evaluate two app store listing versions and share your honest opinions. This survey takes approximately 12 minutes to complete. There are no right or wrong answers — we are simply interested in your genuine reactions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time. Please imagine you are browsing an app store and review each concept carefully before answering.

Q03
メッセージ

Please take a moment to carefully review Concept A below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT A STORE LISTING IMAGE/COPY HERE]

Q04
メッセージ

Please take a moment to carefully review Concept B below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT B STORE LISTING IMAGE/COPY HERE]

Q05
選択式

Overall, which version better motivates you to learn more about the product?

  • Concept A
  • Concept B
  • No preference
Q06
AIインタビュー

Thank you for your feedback so far. I'd like to explore your reactions to the store listings in a bit more depth. What stood out most to you when comparing the two concepts?

Q07
プルダウン

What is your age?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
メッセージ

Thank you for your time — your feedback is now complete. Your responses will help us optimize the store listing experience.

Q09
自由回答（長文）

In one sentence, what does Concept A offer?

Q10
自由回答（長文）

In one sentence, what does Concept B offer?

Q11
選択式

Compared with similar products you have seen in app stores, which version feels more distinctive?

  • Concept A
  • Concept B
  • About the same
Q12
自由回答（長文）

Based on your responses in this survey, is there anything else you would like to share about the store listing concepts or your decision?

Q13
選択式

Which gender do you identify with?

  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q14
オピニオンスケール

How clear is Concept A at a glance?

スケール: 1 – 7
最小:Not at all clear最大:Extremely clear
Q15
オピニオンスケール

How clear is Concept B at a glance?

スケール: 1 – 7
最小:Not at all clear最大:Extremely clear
Q16
オピニオンスケール

If you saw your preferred version in an app store, how likely would you be to tap to learn more?

スケール: 1 – 7
最小:Very unlikely最大:Very likely
Q17
プルダウン

Where do you currently live?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • India
  • Germany
  • France
  • Brazil
  • Mexico
  • Other
Q18
オピニオンスケール

How appealing is Concept A overall?

スケール: 1 – 7
最小:Not at all appealing最大:Extremely appealing
Q19
オピニオンスケール

How appealing is Concept B overall?

スケール: 1 – 7
最小:Not at all appealing最大:Extremely appealing
Q20
ランク付け

Rank the following elements by how much they influenced your preference (1 = biggest impact).

  1. Headline/message
  2. Benefit statement
  3. Specific feature mentioned
  4. Offer/pricing
  5. Visuals/design
  6. Trust cues (ratings, reviews, badges)
ドラッグして順位を付ける
Q21
オピニオンスケール

How much do you trust this product based on Concept A's listing?

スケール: 1 – 7
最小:Not at all最大:A great deal
Q22
オピニオンスケール

How much do you trust this product based on Concept B's listing?

スケール: 1 – 7
最小:Not at all最大:A great deal
Q23
自由回答（長文）

What is one change that would improve your preferred version?

Q24
オピニオンスケール

How motivated are you to learn more about the product based on Concept A?

スケール: 1 – 7
最小:Not at all motivated最大:Extremely motivated
Q25
オピニオンスケール

How motivated are you to learn more about the product based on Concept B?

スケール: 1 – 7
最小:Not at all motivated最大:Extremely motivated
Q26
選択式

Which elements do you remember most from Concept A? Select up to 4.

  • Headline
  • Primary benefit
  • Key feature
  • Offer or price
  • Visual imagery
  • Ratings/reviews
  • Brand/logo
  • Screenshots/UI
  • Call to action
Q27
選択式

Which elements do you remember most from Concept B? Select up to 4.

  • Headline
  • Primary benefit
  • Key feature
  • Offer or price
  • Visual imagery
  • Ratings/reviews
  • Brand/logo
  • Screenshots/UI
  • Call to action

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Walks respondents through a structured side-by-side review of Concept A and Concept B, capturing one-sentence comprehension, clarity, appeal, trust, and motivation ratings for each variant separately before any direct comparison
  • Includes a ranking question that isolates which specific elements (copy, visuals, etc.) most influenced preference, plus a multi-select recall question per concept to test memorability
  • Adds an AI follow-up interview segment to probe the reasoning behind stated preferences in the respondent's own words, something static rating-scale forms cannot do
  • Closes with an open-text reflection question and standard demographics, and is scoped specifically to respondents who've recently installed or signed up for an app, keeping the sample relevant to app store decision-making

Jotform

Concept Testing Survey Form Template

A generic, drag-and-drop concept testing form rather than one built for app store listing comparisons specifically. Useful as a fielding-ready starting point but requires manual customization to structure an A/B concept comparison like ours. No mention of adaptive questioning or automated scoring.

優れている点

  • Easy drag-and-drop customization typical of Jotform's form builder
  • Can be adapted to many concept types beyond apps
  • Simple to deploy quickly for basic feedback collection

物足りない点

  • Static question flow with no adaptive AI follow-up probing
  • No built-in per-response quality scoring
  • Not tailored to app store listing conversion metrics like our template

QuestionPro

New Services Concept Test Survey Template

Focused on testing new service concepts rather than app store listings, so the structure and question wording would need substantial reworking for this use case. It offers the standard concept-test metrics (appeal, clarity, purchase intent) but in a services context, not a two-variant app listing comparison.

優れている点

  • Established concept-testing question bank from an experienced survey platform
  • Covers standard appeal/purchase-intent metrics
  • Backed by broader QuestionPro survey logic and reporting tools

物足りない点

  • Built for services, not app store listings, requiring rework for this use case
  • No adaptive AI interview or voice AI follow-up capability
  • No transparent, published prompt methodology for any AI-assisted analysis

SurveySparrow

Sample Concept Testing Survey Template

A conversational-style static template for general concept testing, not specific to app store A/B comparisons. It benefits from SurveySparrow's chat-like UI but relies on fixed question sequences rather than dynamic probing.

優れている点

  • Conversational, chat-style interface improves respondent engagement
  • General-purpose template adaptable to various concept tests
  • Simple setup within SurveySparrow's platform

物足りない点

  • No adaptive AI follow-up interviews or voice AI option
  • No automated per-response quality scoring
  • Not designed specifically for two-variant app store listing comparison

Typeform

Product Concept Testing Survey Template

A polished, conversational product concept testing form, well-suited to general product feedback but not built around comparing two named app store listing variants. It relies on Typeform's standard one-question-at-a-time flow rather than any adaptive interviewing.

優れている点

  • Clean, conversational one-question-at-a-time UX
  • Well known and widely used template for general product concept feedback
  • Easy to embed and share via Typeform's platform

物足りない点

  • No adaptive AI or voice AI follow-up interviewing
  • No automated quality scoring of individual responses
  • Not structured specifically for a two-concept app store A/B comparison

よくあるご質問

「App Store Listing A/B Concept Test」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が27問含まれており、最初の設問は次のとおりです：「In the last 3 months, have you installed a new app or signed up for a new online service?」・「Welcome! Thank you for participating in this study. You will evaluate two app store listing versions and share your hone…」・「Please take a moment to carefully review Concept A below — examine both the copy and the visuals. When you are ready, co…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、27問を約12分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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