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すべてのテンプレートMarket Research
New Concept Evaluation and Pricing Study
Tests reaction to a new product or service concept — appeal, differentiation, purchase intent, and an optimal price range — for teams deciding whether to build or launch. An AI follow-up interview digs into what would make respondents actually buy or walk away.
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ライブプレビュー
New Concept Evaluation and Pricing Study
Thanks for taking a few minutes to react to a new concept we're considering! Your responses are completely confidential and anonymized. There are no wrong answers — your honest first reaction is what's most useful. This will take about 6-7 minutes.
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デフォルト テーマ。色とフォントは自由に変更できます。
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全10問・約7分
メッセージ
Here's the concept: a subscription service that delivers meal kits for two to your door, with fresh, pre-portioned ingredients. You choose five recipes each week in a simple app, and every kit includes step-by-step instructions, so you can cook a healthy dinner in under 30 minutes without meal planning or grocery shopping.
Q01
オピニオンスケール必須
Based on this description, how likely would you be to purchase this if it were available today?
スケール: 0 – 10
最小:Definitely would not purchase最大:Definitely would purchase
Q02
評価スケール必須
Overall, how appealing is this concept to you?
範囲: 1 – 5
最小:Not at all appealing最大:Extremely appealing
Q03
オピニオンスケール必須
How different is this concept from other products or services you currently use?
スケール: 1 – 7
最小:Not different at all最大:Extremely different
Q04
マトリクス必須
How well does this concept deliver on each of the following?
4行 × 5列
- Solves a real problem I have
- Is easy to understand
- Feels credible and trustworthy
- Offers something I can't already get elsewhere
列: Not at all · Slightly · Moderately · Very well · Extremely well
Q05
ベスト・ワースト選択（MaxDiff）必須
Which of these aspects of the concept matter most to you, and which matter least?
- Fresh, pre-portioned ingredients
- Dinner ready in under 30 minutes
- No weekly meal planning needed
- No trips to the grocery store
- Choice of recipes each week
- Delivery right to your door
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q06
価格感度分析（Van Westendorp）必須
Thinking about a product like this, please answer with a specific price.
- At what price would this be so cheap that you'd question its quality?
- At what price would this be a bargain — a great deal for the money?
- At what price would this start to feel expensive, though you'd still consider it?
- At what price would this be so expensive you would not consider buying it?
Q07
選択式
If this were priced fairly and available now, how soon would you expect to buy it?
- Immediately
- Within the next month
- Within the next 6 months
- I would wait to see reviews first
- I would not buy it
Q08
AIインタビュー
Explore the reasoning behind the respondent's purchase-intent rating: what specifically would need to be true for them to buy, and what single doubt or objection is holding them back if their intent was low. If they rated the concept as not very different from alternatives, probe which existing product they compare it to and what would make this one worth switching for. Anchor at least one follow-up on their reaction to the price range they gave.
Q09
選択式
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q10
選択式
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
メッセージ
That's everything — thank you for your input! Your responses will feed directly into our concept and pricing decisions, and no individual answers will be shared outside the research team.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Includes an AI follow-up interview that digs into the specific reasoning behind each respondent's purchase-intent rating — surfacing what would make them actually buy or walk away, not just a static rating
- Combines a Van Westendorp pricing question with an opinion-scale purchase-intent question and a matrix rating of how well the concept delivers on key attributes, giving both a price range and a feel for concept strength in one flow
- Uses a MaxDiff exercise to force trade-offs on which aspects of the concept matter most vs. least, rather than relying on ratings alone
- Wraps the whole flow in a friendly chat-style intro/outro and closes with basic demographics, so the report ties reactions to age and gender segments
QuestionPro
Concept Evaluation and Pricing Study Survey TemplatesThis is a directly comparable template covering concept appeal and pricing, from a large established survey platform. It reads as a standard fielding-ready questionnaire template rather than a report on live respondent reasoning. As with most QuestionPro templates, it's positioned as a customizable starting point within a broader survey-building suite.
優れている点
- Backed by a large, well-established survey platform with broad question-type and distribution support
- Purpose-built specifically for concept and pricing evaluation, so the base questions are on-topic
- Likely customizable within QuestionPro's wider survey/reporting ecosystem
物足りない点
- No adaptive AI follow-up interview to probe individual purchase-intent reasoning — respondents get the same static question set regardless of their answers
- No voice AI interview option or guided screen-share tasks for richer qualitative context
- No published per-response quality scoring or transparent prompt methodology to show how any AI-assisted analysis works
よくあるご質問
「New Concept Evaluation and Pricing Study」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が10問含まれており、最初の設問は次のとおりです：「Based on this description, how likely would you be to purchase this if it were available today?」・「Overall, how appealing is this concept to you?」・「How different is this concept from other products or services you currently use?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、10問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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