Product Concept Appeal & Purchase Intent Test

Thanks for taking part! We're going to show you a description of a product concept and ask what you think of it. Your responses are completely confidential and anonymized. There are no right answers — your honest reaction is what matters most. This takes about 6 minutes.

Please read the concept below carefully, then highlight any words or phrases that stand out to you — positively or negatively.

(Replace with your concept description: what the product is, who it's for, the core benefit, and any key features or price point. Keep it to the length a respondent would realistically read, e.g. 60-1…

Overall, how appealing is this concept to you?

How different is this concept from other products or services you currently use?

How believable are the claims made in this concept?

If this were available today, how likely would you be to buy it?

Which single part of the concept stood out to you the most?

• (Replace with concept feature A)
• (Replace with concept feature B)
• (Replace with concept feature C)
• (Replace with price/value mention)
• The overall idea, not one specific part

For each set, pick the concept feature you find most appealing and the one you find least appealing.

• (Replace with feature 1)
• (Replace with feature 2)
• (Replace with feature 3)
• (Replace with feature 4)
• (Replace with feature 5)
• (Replace with feature 6)
• (Replace with feature 7)

Now thinking about price for this concept:

• At what price would this concept be so cheap that you'd question its quality? (Replace $X placeholder with your currency/context if needed)
• At what price would you consider this concept a bargain — a great buy for the money?
• At what price would this concept start to seem expensive, so that you'd have to think about whether to buy it?
• At what price would this concept be so expensive that you would not consider buying it?

Probe the reasoning behind the respondent's purchase intent rating: what specifically would make them buy or not buy, and whether that reason ties to appeal, differentiation, believability, or price. If they rated believability low, ask which specific claim felt implausible and why. If purchase intent is high but appeal or differentiation was low, ask what's driving the gap. Anchor every follow-up on the concept content, not generic opinions.

Which age group do you fall into?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

That wraps up the survey — thank you! Your ratings and comments will feed directly into the go/no-go and pricing decisions for this concept.