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すべてのテンプレート
Industry-Specific

Automobile Research & Purchase Information Survey

Captures how car shoppers gather information, which sources they trust, and where they get stuck comparing vehicles, with an AI follow-up that reconstructs the exact research path behind their most recent vehicle decision.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share how you research cars! This helps us understand what information shoppers actually need. Your responses are completely confidential and anonymized. About 5 minutes.

Q02
選択式必須

Are you currently researching a vehicle to buy, or have you bought one in the last 12 months?

  • Currently researching, haven't bought yet
  • Bought within the last 12 months
  • Just browsing, no plans to buy soon
  • Not currently interested in a vehicle
Q03
選択式必須

Which sources have you used to research vehicles in the last 12 months?

  • Manufacturer websites
  • Third-party review sites
  • Dealer websites or visits
  • Online marketplaces or listing sites
  • Social media or video reviews
  • Friends or family
  • Owner forums or communities
Q04
ランク付け必須

Rank these pieces of information by how much they matter when comparing vehicles.

  1. Price and available discounts
  2. Fuel economy or range
  3. Reliability and ownership costs
  4. Safety ratings
  5. Available features and technology
  6. Reviews from other owners
ドラッグして順位を付ける
Q05
オピニオンスケール必須

How easy was it to find the specific information you needed during your research?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q06
マトリクス

How much do you trust each of these sources for accurate vehicle information?

5行 × 5列
  • Manufacturer websites
  • Third-party review sites
  • Dealer staff
  • Owner forums or communities
  • Social media or video reviews
列: Do not trust · Somewhat trust · Trust · Fully trust · Haven't used
Q07
選択式必須

When comparing similar vehicles, what was the single hardest piece of information to pin down?

  • True total cost of ownership
  • Real-world fuel economy or range
  • Trade-in or resale value
  • Actual available inventory and pricing
  • Reliability history
  • Feature comparisons across trims
Q08
AIインタビュー

Reconstruct the respondent's most recent vehicle research journey step by step: which vehicles they compared, which sources they checked in what order, and where they hit a wall or gave up on finding an answer. Anchor on the specific 'hardest piece of information' they named and dig into why it was hard to find and what they eventually did instead. If they haven't researched a vehicle recently, ask them to walk through the last major purchase research they did for any product and what made it easy or hard.

Q09
選択式

If you could add one missing feature to vehicle comparison tools, what would it be?

  • Side-by-side total cost comparison
  • Verified owner reviews only
  • Real-time local pricing and inventory
  • Independent reliability data
  • Personalized recommendations based on my needs
Q10
メッセージ

Just a few quick questions about you, then we're done.

Q11
選択式

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
選択式

How would you describe your household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
メッセージ

Thank you! Your answers will help us build clearer, more trustworthy tools for people researching their next vehicle.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a matrix question that captures nuanced trust levels across multiple information sources (dealer sites, reviews, forums, etc.) rather than a single trust rating
  • Uses a ranking question to reveal which comparison factors (price, reliability, safety, etc.) actually matter most to each shopper, not just top-of-mind mentions
  • Pairs standard multiple-choice questions on sources and pain points with an AI follow-up interview that reconstructs the respondent's actual research journey step by step, surfacing details a static form would miss
  • Closes with an opinion-scale question on how easy it was to find needed information, giving a quantifiable friction score alongside the qualitative journey reconstruction

SurveyMonkey

Automobile Information Survey Template

This is a fielding-ready static template covering general vehicle research and ownership questions, built on SurveyMonkey's established survey infrastructure. It's a reasonable starting point for basic demographic and preference data but doesn't probe into the actual research process shoppers went through. Best suited for teams wanting quick, editable multiple-choice questions rather than a deep reconstruction of decision-making.

優れている点

  • Backed by SurveyMonkey's mature survey platform with broad distribution and analysis tools
  • Likely quick to deploy with pre-built, editable question sets
  • Familiar interface for respondents, which may improve completion rates

物足りない点

  • No adaptive follow-up capability, so it cannot dig deeper into an individual respondent's specific research path once they answer a fixed question
  • No mention of voice-based interviewing or guided screen-share tasks for observing real research behavior
  • No transparent prompt methodology or automated per-response quality scoring, since it relies on static question logic

よくあるご質問

「Automobile Research & Purchase Information Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share how you research cars! This helps us understand what information shoppers actua…」・「Are you currently researching a vehicle to buy, or have you bought one in the last 12 months?」・「Which sources have you used to research vehicles in the last 12 months?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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