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Market Research

Vehicle Purchase and Lease Satisfaction Survey

Measures how satisfied recent car buyers and lessees are with the dealership experience, financing or lease terms, and the vehicle itself — including likelihood to recommend and repurchase. An AI follow-up interview digs into the specific moment or issue that shaped their rating, surfacing details a rating scale alone would miss.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全15問・約8分
Q01
メッセージ

Thanks for taking a few minutes to share your recent vehicle buying or leasing experience! This helps dealerships and brands improve the process. Your responses are completely confidential and anonymized. About 5-6 minutes, and there are no wrong answers.

Q02
選択式必須

How did you acquire your current vehicle?

  • Purchased new
  • Purchased used
  • Leased new
  • Leased used
Q03
自由回答（短文）

What make and model is the vehicle? (e.g., Toyota RAV4)

Q04
オピニオンスケール必須

Overall, how satisfied are you with this vehicle since you got it?

スケール: 1 – 10
最小:Extremely dissatisfied最大:Extremely satisfied
Q05
マトリクス必須

How satisfied were you with each part of the buying or leasing process?

5行 × 5列
  • Sales staff and communication
  • Price negotiation
  • Financing or lease terms explained clearly
  • Paperwork and finalizing the deal
  • Vehicle delivery or handover
列: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q06
オピニオンスケール必須

How fair does the total price or lease payment feel for what you got?

スケール: 1 – 7
最小:Very unfair最大:Very fair
Q07
オピニオンスケール必須

How likely are you to recommend the dealership or brand you bought from to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
ベスト・ワースト選択（MaxDiff）必須

Which of these mattered most, and which mattered least, when you decided on this vehicle?

  • Purchase price or lease payment
  • Brand reputation
  • Fuel efficiency or EV range
  • Technology and infotainment features
  • Safety ratings
  • Styling and design
  • Financing or lease incentives offered
  • Dealer reputation or reviews
各セットで最も良いもの・最も悪いものを選択最も良い:Mattered most最も悪い:Mattered least
Q09
選択式

Since getting this vehicle, have you experienced any of the following?

  • Mechanical or reliability issues
  • Unexpected costs or fees
  • Miscommunication about financing or lease terms
  • Delivery or pickup delays
  • Poor customer service after the sale
Q10
選択式必須

How likely are you to purchase or lease from this same brand again?

  • Definitely will
  • Probably will
  • Might or might not
  • Probably will not
  • Definitely will not
Q11
AIインタビュー

Reconstruct the specific moment or interaction that most shaped this person's overall satisfaction and price fairness ratings — was it a person, a delay, a cost surprise, or the vehicle itself? If they reported any post-purchase issues, get concrete details: what happened, how it was resolved (or not), and whether it changed their intent to buy this brand again. If satisfaction and repurchase intent seem to conflict (e.g., satisfied but 'probably will not' repeat), ask directly why.

Q12
メッセージ

Just a couple of quick background questions, then you're done.

Q13
選択式

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q14
選択式

What is your annual household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q15
メッセージ

That's everything — thank you! Your responses feed into a report dealerships and manufacturers use to fix friction points in the buying and leasing process.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a satisfaction rating with an AI follow-up interview that reconstructs the specific moment or interaction that shaped the buyer's overall opinion, surfacing details a scale alone would miss
  • Covers the full purchase/lease journey in one flow — acquisition method, make/model, price fairness, dealership/brand recommendation, repurchase intent, and post-purchase issues — plus a matrix rating of each step in the buying process
  • Uses a MaxDiff question to force trade-off ranking of what actually mattered most and least in the purchase decision, not just a list of ratings
  • Ends with a transparent, auto-generated report meant for dealership and brand stakeholders, with clear framing throughout on how responses will be used

QuestionPro

Auto Purchase Lease Satisfaction Survey Template

This is a directly comparable, ready-to-field template covering the same core topic — satisfaction with the dealership, financing/lease terms, and vehicle. It's built on QuestionPro's traditional survey engine with standard question types rather than adaptive interviewing. Reasonable choice for teams that just need static rating-scale data.

優れている点

  • Purpose-built specifically for auto purchase/lease satisfaction, so questions are pre-aligned to the topic
  • Backed by an established survey platform with broad question-type support and reporting
  • Likely quick to deploy for teams wanting a standard, no-frills satisfaction tracker

物足りない点

  • No adaptive AI follow-up interview to probe why a customer gave a particular rating — respondents can't be asked to elaborate on the specific moment that shaped their score
  • No voice AI interview option or guided screen-share tasks, so all data collection is limited to static question formats
  • No published methodology for how responses are scored or synthesized into insights, unlike a transparent, prompt-visible reporting approach

よくあるご質問

「Vehicle Purchase and Lease Satisfaction Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が15問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your recent vehicle buying or leasing experience! This helps dealerships and br…」・「How did you acquire your current vehicle?」・「What make and model is the vehicle? (e.g., Toyota RAV4)」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、15問を約8分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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