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Industry-Specific

Car Buying Decision Journey & Satisfaction Survey

Maps the full vehicle-purchase journey — research channel, decision factors, financing experience, and post-purchase satisfaction — for dealerships, manufacturers, and auto marketplaces. An AI follow-up interview reconstructs the actual negotiation and channel story behind the numbers, not just the checkbox answer.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for sharing your car-buying experience with us! Your responses are completely confidential and anonymized. This should take about 8 minutes and covers how you researched, decided, and felt about your most recent vehicle purchase.

Q02
選択式必須

When did you most recently purchase or lease a vehicle?

  • In the last 3 months
  • 3-6 months ago
  • 6-12 months ago
  • 1-2 years ago
  • More than 2 years ago
Q03
選択式必須

What type of vehicle did you purchase?

  • New
  • Used (not certified)
  • Certified pre-owned
  • Leased
Q04
選択式必須

Where did you primarily complete the purchase?

  • Traditional dealership (in person)
  • Dealership website with online paperwork
  • Third-party online marketplace (e.g., Carvana, Vroom)
  • Private seller
  • Manufacturer direct (e.g., Tesla-style)
Q05
マトリクス必須

How important was each of the following in your decision?

7行 × 4列
  • Purchase price or monthly payment
  • Financing rate or terms
  • Safety ratings
  • Fuel efficiency or electric range
  • Brand or model reputation
  • ほか2件
列: Not important · Somewhat important · Very important · Essential
Q06
ベスト・ワースト選択（MaxDiff）必須

Which factors mattered most — and least — in your final decision?

  • Purchase price or monthly payment
  • Financing rate or terms
  • Safety ratings
  • Fuel efficiency or electric range
  • Brand or model reputation
  • Dealership or seller experience
  • Online reviews or referrals
  • Trade-in value offered
各セットで最も良いもの・最も悪いものを選択最も良い:Mattered most最も悪い:Mattered least
Q07
オピニオンスケール必須

How likely are you to recommend the dealership or seller you bought from to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q08
評価スケール必須

How satisfied were you with the negotiation and financing process?

範囲: 1 – 5
最小:Very dissatisfied最大:Very satisfied
Q09
AIインタビュー

Reconstruct the respondent's actual decision path: why they chose the purchase channel they did, what happened during price negotiation or financing (any friction, surprises, or pressure tactics), and what almost made them walk away or choose a different vehicle or seller. If their negotiation satisfaction rating was low, probe exactly what went wrong and what would have fixed it.

Q10
メッセージ

Just a few quick background questions before we wrap up — these help us compare experiences across different types of buyers.

Q11
選択式

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
選択式

What is your annual household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
メッセージ

That's everything — thank you for the detailed answers! Your responses will help us understand where buyers get frustrated or delighted so we can improve the car-buying experience.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Maps the complete purchase journey in one flow — research channel, decision factors, financing experience, and post-purchase satisfaction — instead of a single static snapshot
  • Includes an AI follow-up interview that reconstructs the respondent's actual negotiation and channel story (why they chose that dealer/marketplace, how financing really went) rather than stopping at checkbox answers
  • Combines structured measurement (matrix importance ratings, MaxDiff trade-offs, satisfaction and recommendation scores) with open-ended probing for both quantifiable and narrative insight
  • Prompts used in the AI interview are transparent and reviewable, and results roll up into an auto-generated report — with a free tier available and a $50/mo Business plan for teams

Jotform

Car Buying Survey Form Template

A ready-to-field, customizable form template covering basic car-buying questions, built on Jotform's drag-and-drop form builder. It's a static questionnaire meant for quick deployment rather than a purpose-built research instrument mapping the full purchase journey. Good for simple data collection, but lacks depth on decision-stage nuance like financing or channel comparison.

優れている点

  • Easy to customize and embed via Jotform's widely-used form builder
  • Quick to deploy for basic feedback collection
  • Supports standard question types and conditional logic

物足りない点

  • No adaptive AI follow-up interviewing — respondents can't be probed further on their actual negotiation or channel story
  • No automated per-response quality scoring to flag low-effort answers
  • No auto-generated analysis report; results require manual review or separate export

SurveySparrow

Car Buying Survey Template

A conversational-style survey template designed to feel more engaging than a traditional form, covering typical car-buying questions. It's a fielding-ready template but still relies on fixed question paths rather than dynamic follow-up probing. Useful for a friendlier respondent experience, though it stops short of reconstructing the reasoning behind answers.

優れている点

  • Conversational UI designed to improve completion rates
  • Pre-built template ready to launch quickly
  • Fits within SurveySparrow's broader survey and analytics suite

物足りない点

  • No adaptive AI interviewing to dig into why respondents chose a channel or financing path
  • No voice AI interview option or guided screen-share tasks
  • No transparent, reviewable AI prompt methodology since it doesn't use AI-driven follow-ups

よくあるご質問

「Car Buying Decision Journey & Satisfaction Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for sharing your car-buying experience with us! Your responses are completely confidential and anonymized. This s…」・「When did you most recently purchase or lease a vehicle?」・「What type of vehicle did you purchase?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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