すべてのテンプレート
Market Research

Automobile Buyer Journey & Satisfaction Survey

Captures the full vehicle-purchase experience — what drove the decision, how the dealership or online process performed, and how likely buyers are to return or recommend — for auto manufacturers and dealer groups. An AI follow-up interview reconstructs the actual deciding moment, including near-misses and hesitations that closed-ended questions miss.

設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking a few minutes to tell us about your recent vehicle purchase! Your feedback shapes how we improve the buying experience. Your responses are completely confidential and anonymized. This will take about 5 minutes.

Q02
自由回答(短文)必須

What make and model did you purchase (e.g., 'Toyota RAV4')?

Q03
選択式必須

Was this vehicle new or used?

  • New
  • Used (certified pre-owned)
  • Used (non-certified)
Q04
選択式必須

How did you complete this purchase?

  • In-person at a dealership
  • Mostly online, picked up in person
  • Fully online with home delivery
  • Private sale (not a dealership)
Q05
ベスト・ワースト選択(MaxDiff)必須

From this list, which factor mattered most and which mattered least when you chose this vehicle?

  • Price or overall value
  • Safety ratings
  • Fuel efficiency or range
  • Brand reputation
  • Styling or design
  • Technology and features
  • Financing or lease terms
  • Expected resale value
各セットで最も良いもの・最も悪いものを選択最も良い:Mattered most最も悪い:Mattered least
Q06
評価スケール必須

Overall, how satisfied were you with the vehicle-buying process (not the vehicle itself)?

範囲: 1 – 5
最小:Very dissatisfied最大:Very satisfied
Q07
マトリクス必須

Please rate the following parts of your purchase experience.

5行 × 5列
  • Sales staff knowledge
  • Negotiation process
  • Financing or paperwork speed
  • Test drive experience
  • Facility or website cleanliness/usability
列: Poor · Fair · Good · Very good · Excellent
Q08
オピニオンスケール必須

How likely are you to recommend this dealership (or seller) to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q09
AIインタビュー

Reconstruct the moment the respondent decided to buy this specific vehicle: what almost made them walk away, which other vehicles or dealers they seriously compared it to, and what tipped the decision. If their rating of the buying process was mediocre or low, probe the exact point in the process (negotiation, financing, wait time) that caused friction and what would have fixed it.

Q10
選択式必須

How likely are you to consider this same brand for your next vehicle?

  • Definitely will
  • Probably will
  • Not sure
  • Probably won't
  • Definitely won't
Q11
選択式

Which age range do you fall into?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
メッセージ

That's everything — thank you! Your responses will be combined with other buyers' feedback to help improve the purchase and financing process.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that reconstructs the actual moment of decision, surfacing near-misses and hesitations that fixed-response questions can't capture
  • Combines quantitative measures (satisfaction rating, matrix ratings of the purchase experience, recommendation likelihood) with open-ended AI probing for a fuller picture
  • Uses a MaxDiff exercise to force-rank the factors that truly mattered most and least in the purchase decision, rather than relying on vague importance scales
  • Captures purchase channel, vehicle condition, and brand loyalty intent alongside experience data, all wrapped in a short, respondent-friendly flow with clear opening/closing messages

SurveyMonkey

Automobile Buyer Feedback Survey Template

This is a fielding-ready static template covering vehicle purchase feedback, similar in topic to ours. It relies on SurveyMonkey's standard closed-ended question types (ratings, multiple choice) rather than any adaptive interviewing. It's a solid quantitative baseline but won't dig into the qualitative 'why' behind a purchase decision.

優れている点

  • Purpose-built template specifically for automobile buyer feedback
  • Backed by SurveyMonkey's mature survey infrastructure and distribution tools
  • Easy to deploy quickly with pre-built question sets

物足りない点

  • No adaptive AI follow-up questioning — respondents get the same static questions regardless of answers
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or transparent prompt methodology

よくあるご質問

「Automobile Buyer Journey & Satisfaction Survey」テンプレートにはどのような設問が含まれていますか?

すぐに使える設問が13問含まれており、最初の設問は次のとおりです:「Thanks for taking a few minutes to tell us about your recent vehicle purchase! Your feedback shapes how we improve the b…」・「What make and model did you purchase (e.g., 'Toyota RAV4')?」・「Was this vehicle new or used?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか?

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか?

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか?

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか?

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

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