B2B Buyer Next-Year Budget & Purchase Intentions Survey

Thanks for taking a few minutes to share how your organization is planning next year's budget. Your answers help vendors understand where buyers like you are headed. About 5 minutes, no wrong answers.

Compared to this year, how do you expect your organization's total procurement/purchasing budget to change next year?

• Significant decrease
• Slight decrease
• Stay about the same
• Slight increase
• Significant increase
• Not sure yet

What percentage change do you expect in your total budget next year? Enter a positive or negative number (e.g., -10, 0, 15). Estimate if you don't have an exact figure.

For each spend category, how do you expect your budget to change next year? (Template note: replace the categories below with the spend categories relevant to your market before launching.)

Now allocate 100 points across these categories to show how you expect next year's total budget to be split. (Template note: swap in your own category list to match the categories above.)

• Software & SaaS licenses
• Cloud infrastructure & hosting
• Professional services & consulting
• Marketing & advertising spend
• Hardware & equipment
• Contract / temporary staffing

Which best describes your organization's vendor strategy for the next year?

• Consolidating to fewer vendors
• Keeping the current number of vendors
• Adding new vendors or diversifying suppliers
• Not sure yet

Rank the factors that will most influence your purchasing decisions next year, from most to least important.

1. Total cost / price
2. Security and compliance
3. Ease of integration with existing systems
4. Vendor reputation and reliability
5. AI or automation capabilities
6. Ease of use and adoption
7. Quality of support and service

How is your organization's spend on AI tools or AI-enabled vendors changing next year?

• Significant increase
• Slight increase
• No change
• Decrease
• We're not currently budgeting for AI

How likely are you to switch from an incumbent vendor to a new one if it offers stronger AI capabilities at a similar price?

Anchor on the respondent's stated budget direction and consolidation stance. Probe the specific business reasons driving the change (e.g., cost pressure, growth targets, leadership mandate, prior vendor disappointment) and what would need to be true for that plan to change. If they said 'stay the same' or 'not sure yet', push for what's making the budget uncertain right now. Separately, dig into how AI spend fits into the picture: is it new incremental budget, or is it being carved out of an existing category?

Which best describes your organization's size, by number of employees?

• 1-50
• 51-250
• 251-1,000
• 1,001-5,000
• 5,000+
• Prefer not to say

Which best describes your role in purchasing decisions?

• Final decision-maker / budget owner
• Strong influencer, not final approver
• Evaluator / researcher
• User with limited input
• Prefer not to say

That's everything — thank you! Your responses will be aggregated with other buyers to build a picture of next year's budget trends; no individual answers are shared outside our research team.