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Market Research

Holiday Shopping Plans and Budget Survey

Tracks holiday shopping intent for this season: spending vs last year, timing of purchases, channels used, gift categories, and how shoppers use AI tools or social media to find gifts. Built for retail and marketing teams planning Q4 campaigns, with an AI follow-up that uncovers the real reason behind budget changes.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Hi! We're getting ready for the holidays and want to understand your shopping plans this season — your spending, timing, and where you shop. This will take about 8 minutes and helps us plan better deals and experiences.

Q02
オピニオンスケール必須

Compared to last year, how much do you plan to spend on holiday shopping this season?

スケール: 1 – 7
最小:Much less最大:Much more
Q03
数値

Roughly how much total do you expect to spend on gifts and holiday items this season (in your local currency)?

Q04
選択式

What's the main reason your holiday budget is changing this year, if at all?

  • Prices/inflation are higher
  • My income changed
  • I have more/fewer people to buy for
  • I'm being more deliberate about spending
  • No real change in my budget
  • Other
Q05
選択式必須

When do you typically start your holiday shopping?

  • Before November (early bird)
  • Early-to-mid November
  • Around Thanksgiving/Black Friday/Cyber Monday
  • Early-to-mid December
  • Last minute (final week before the holiday)
Q06
選択式必須

Which channels do you plan to use for holiday shopping this season?

  • Large online marketplaces (e.g., Amazon)
  • Brand or retailer websites directly
  • In-store at large retailers
  • In-store at small/local businesses
  • Social media shopping (e.g., Instagram, TikTok Shop)
  • Secondhand/resale marketplaces
  • Other
Q07
ポイント配分必須

Thinking about your total holiday gift budget, how would you split it across these categories? (Should add up to 100.)

  • Toys & kids' items
  • Electronics & tech
  • Clothing & accessories
  • Home & kitchen
  • Experiences (travel, tickets, subscriptions)
  • Gift cards
100ポイントを配分
Q08
選択式必須

In the last 12 months, have you used any of the following to help find or choose gifts?

  • AI chatbots or assistants (e.g., ChatGPT, Gemini)
  • Social media inspiration (posts, influencers, reels)
  • Retailer recommendation tools/quizzes
  • Friends/family suggestions or wish lists
  • None of these
Q09
オピニオンスケール必須

How confident are you that you'll find the 'right' gifts this season without overspending?

スケール: 0 – 10
最小:Not confident at all最大:Extremely confident
Q10
AIインタビュー

Dig into how this person is actually deciding what to buy and for whom this season, especially if they mentioned AI tools, social media, or a budget change earlier. Ask them to walk through a specific recent example of finding or picking a gift: what triggered it, what sources they trusted or ignored, and where they got stuck or second-guessed themselves. If their confidence score was low, probe what would need to be true for them to feel more confident.

Q11
選択式

Which best describes your household this holiday season?

  • Buying mainly for immediate family
  • Buying for a wide extended family/friend group
  • Buying mostly for myself/household items
  • Not planning to buy many gifts this year
  • Prefer not to say
Q12
選択式

Which age range best describes you?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
選択式

Which best describes your total household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000+
  • Prefer not to say
Q14
メッセージ

Thank you for sharing your holiday shopping plans! Your responses will help shape promotions, timing, and gift recommendations designed around how people actually shop this season.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a static budget question with an rating-scale + numeric pair (spend vs. last year, then actual dollar estimate) plus a dedicated multiple-choice on WHY the budget is changing, which the AI follow-up interview then digs into for the real underlying reason.
  • Maps the full holiday shopping journey specific to this season — when shopping starts, which channels are used, and a point-allocation split of the total gift budget across categories.
  • Captures how shoppers actually use AI tools and social media to find gifts in the last 12 months, directly useful for Q4 marketing and channel-mix planning.
  • Closes with a confidence rating-scale and standard demographics (household, age, income) so retail/marketing teams can segment budget-change reasons and channel use by audience.

QuestionPro

Demographic and Retail Shopping Survey Template

A fielding-ready static template pairing demographic questions with general retail shopping behavior — useful for broad retail segmentation but not built around the holiday season specifically. It covers shopping habits and demographics but doesn't probe timing, gift categories, or AI/social media discovery the way a holiday-focused instrument would.

優れている点

  • Established survey platform with ready-to-use retail template
  • Combines demographic segmentation with shopping behavior questions in one instrument
  • Likely quick to customize and deploy for general retail research

物足りない点

  • Static question list with no adaptive AI follow-up to uncover the 'why' behind budget or behavior changes
  • No voice AI interview or guided screen-share task option
  • Not holiday-specific — no coverage of gift categories, seasonal timing, or AI/social tool usage for gift discovery

よくあるご質問

「Holiday Shopping Plans and Budget Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Hi! We're getting ready for the holidays and want to understand your shopping plans this season — your spending, timing,…」・「Compared to last year, how much do you plan to spend on holiday shopping this season?」・「Roughly how much total do you expect to spend on gifts and holiday items this season (in your local currency)?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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