Gift-Giving Preferences, Budgets, and Wish List Habits

Thanks for taking a few minutes to talk gifts with us! We're curious how you actually decide what to give people — gift cards, physical items, experiences, and more. There are no wrong answers. This should take about 8 minutes.

In the last 12 months, which of these have you given to someone as a gift?

• Gift cards
• Physical/tangible gifts
• Experience gifts (tickets, trips, classes)
• Cash or money transfer
• Homemade or DIY gifts
• Charitable donation in their name
• Subscription services

If you were receiving a gift yourself, rank these from most to least preferred.

1. Gift cards
2. Physical gifts
3. Experiences (e.g., trips, classes, tickets)
4. Cash
5. Homemade/DIY gifts
6. Charitable donation in my name

Thinking about a typical $100 gift budget for one recipient, how would you split it across these gift types?

• Gift cards
• Physical/tangible gifts
• Experiences (tickets, classes, trips)
• Cash
• Charitable donations in their name

How important is each of the following when you're choosing a gift for someone?

How likely are you to check a recipient's wish list (online registry, app, or written list) before buying them a gift?

In the past 12 months, how often have you given away a gift you personally received but didn't want or need (regifted it)?

• Never
• Once
• 2-3 times
• 4 or more times
• Not sure / can't recall

In general, how acceptable do you think it is to regift an unwanted item to someone else?

On average, how much do you spend per recipient during your biggest gift-giving occasion of the year (e.g., holidays, a major birthday)? Enter a number only, in your local currency.

Reconstruct the respondent's most recent significant gift-giving decision: what type of gift they chose (gift card, physical item, cash, or experience) and why, what budget or relationship-to-recipient factors shaped that choice, and whether a wish list influenced it. If they said regifting happens or is acceptable, probe the specific situation and how they personally decide when regifting is fine versus rude. Anchor on concrete details — occasion, recipient, actual amount spent — rather than general attitudes.

What is your age range?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

What is your gender identity?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Which range best describes your annual household income?

• Under $25,000
• $25,000–$49,999
• $50,000–$74,999
• $75,000–$99,999
• $100,000–$149,999
• $150,000+
• Prefer not to say

That's everything — thank you! Your answers will be combined with other responses to help shape smarter gift options, budgeting tools, and wish list features. No individual answers are shared.