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Black Friday & Cyber Week Shopping Behavior Survey

Captures how shoppers actually behave during Black Friday and Cyber Week: planned versus impulse buys, channel choice (in-store vs. online), deal-research habits, spending mix, and post-purchase regret or returns. Built for retail and e-commerce marketers benchmarking seasonal campaigns, with an AI follow-up that reconstructs the real story behind each shopper's most impulsive or regretted purchase.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share how your Black Friday / Cyber Week shopping went! We're interested in what you actually bought and how you decided — no right or wrong answers. About 4-5 minutes.

Q02
選択式必須

Which channels did you use to shop during Black Friday / Cyber Week?

  • Physical store
  • Retailer website (desktop)
  • Retailer mobile app
  • Third-party marketplace (e.g., Amazon, eBay)
  • Social media shop (e.g., Instagram, TikTok Shop)
Q03
選択式

Which of these did you use to research deals before buying?

  • Retailer emails or push notifications
  • Price-comparison or deal-aggregator sites (e.g., Slickdeals, Honey)
  • Social media posts or influencers
  • Word of mouth from friends or family
  • I didn't research — I bought on impulse
Q04
オピニオンスケール必須

Thinking about everything you bought, how much of it was planned in advance versus decided in the moment?

スケール: 1 – 7
最小:Entirely planned in advance最大:Entirely impulse, in the moment
Q05
評価スケール

How did the deals you actually got compare to what you expected going in?

範囲: 1 – 5
最小:Worse than expected最大:Better than expected
Q06
選択式

Have you returned, or do you plan to return, any of your Black Friday / Cyber Week purchases?

  • Already returned something
  • Planning to return something
  • No returns
  • Not sure yet
Q07
AIインタビュー

Ask the respondent to describe the single purchase from this shopping period they feel most impulsive about or regret most. Probe what specifically triggered the buy — a countdown timer, a sudden price drop, a friend's or influencer's recommendation, fear of missing the deal — and whether they've used, kept, or returned the item since. If they insist every purchase was fully planned, have them walk through the moment they decided to buy the item they were least sure about, and what almost stopped them.

Q08
ポイント配分

Thinking about your total Black Friday / Cyber Week spending, how did it split across these categories? (Should add up to 100)

  • Electronics
  • Clothing & Accessories
  • Home & Kitchen
  • Toys & Gifts
  • Beauty & Personal Care
  • Other
100ポイントを配分
Q09
ベスト・ワースト選択（MaxDiff）

Which of these matters most versus least when you decide whether to buy something during a Black Friday / Cyber Week sale?

  • Lowest price guarantee
  • Free or fast shipping
  • Limited-time countdown clock
  • Product reviews or ratings
  • Brand I already trust
  • One-click or saved checkout convenience
  • Recommendation from a friend or influencer
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q10
数値

Roughly how much did you spend in total during Black Friday / Cyber Week (in your local currency)?

Q11
選択式

What's your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
メッセージ

That's everything — thank you! Your responses feed into an aggregate report on planned vs. impulse buying, channel trends, and regret/return patterns for this shopping season. No individual answers are shared with any retailer.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Captures both behavioral facts (channels used, deal-research sources, spending split via constant sum, planned-vs-impulse scale) and the story behind them
  • AI follow-up (AI follow-up interview) asks respondents to describe their single most impulsive or regretted purchase, surfacing qualitative detail static forms can't reach
  • Includes a MaxDiff trade-off question isolating what actually drives buying decisions, plus return/regret tracking and total spend by channel
  • Ends with a message confirming responses roll into an aggregate seasonal benchmarking report, keeping the respondent experience conversational start to finish

QuestionPro

Retail shopping and search behavior survey questions + Sample questionnaire template

This is a general retail shopping and search behavior questionnaire rather than one built specifically around Black Friday / Cyber Week dynamics. It's a static, fielding-ready question list marketers can adapt, but it doesn't isolate seasonal deal-hunting, impulse buying, or return behavior as distinct themes. Useful as a broader shopping-behavior baseline rather than a seasonal campaign benchmarking tool.

優れている点

  • Established survey template library from a long-standing research platform
  • Covers general shopping and search behavior, which could be repurposed for retail benchmarking
  • Likely offers standard question types (multiple choice, rating scales) suitable for quick fielding

物足りない点

  • Not seasonally specific to Black Friday / Cyber Week, so it misses timing-sensitive questions like deal comparison-to-expectation or holiday return patterns
  • Static question format with no adaptive follow-up, so it can't probe deeper into any single purchase decision or regret story
  • No published methodology on how question wording or scoring was validated, unlike QuestionPunk's transparent prompts and quality scoring

よくあるご質問

「Black Friday & Cyber Week Shopping Behavior Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share how your Black Friday / Cyber Week shopping went! We're interested in what you…」・「Which channels did you use to shop during Black Friday / Cyber Week?」・「Which of these did you use to research deals before buying?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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