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Market Research

Brand & Category Awareness Tracker

Measures unaided and aided brand awareness, familiarity, and consideration within a product category — including where awareness comes from. An AI follow-up interview digs into why certain brands come to mind first and what's blocking awareness of brands that don't, going beyond simple recall percentages.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your thoughts! This survey asks about brands you know in a specific category — there are no wrong answers, we just want your honest, top-of-mind reactions. Your responses are completely confidential and anonymized. About 5 minutes.

Q02
自由回答（短文）必須

When you think of (Replace with your category, e.g., 'meal kit delivery services'), what brands or companies come to mind? List as many as you can think of, in the order they come to mind.

Q03
選択式必須

Which of the following brands have you heard of, even if you've never used them? (Template note: replace this list with your actual brand set, including your own brand and 3-6 competitors.)

  • (Replace with your brand)
  • (Replace with competitor A)
  • (Replace with competitor B)
  • (Replace with competitor C)
  • (Replace with competitor D)
Q04
マトリクス必須

For each brand, how familiar are you with it? (Template note: rows should match the brand list above.)

4行 × 4列
  • (Replace with your brand)
  • (Replace with competitor A)
  • (Replace with competitor B)
  • (Replace with competitor C)
列: Never heard of it · Heard of it, know nothing else · Somewhat familiar · Very familiar
Q05
選択式必須

Which of these brands would you seriously consider the next time you need this kind of product or service?

  • (Replace with your brand)
  • (Replace with competitor A)
  • (Replace with competitor B)
  • (Replace with competitor C)
  • (Replace with competitor D)
Q06
選択式

Which brand do you currently use most often, if any?

  • (Replace with your brand)
  • (Replace with competitor A)
  • (Replace with competitor B)
  • (Replace with competitor C)
  • (Replace with competitor D)
  • I don't currently use any of these
Q07
選択式

Thinking about the brand that came to mind first for you, where have you encountered it? Select all that apply.

  • Social media
  • Search engine results
  • Online or TV advertising
  • Word of mouth (friend, family, colleague)
  • In-store or in-person
  • News or press coverage
  • Can't recall where
Q08
オピニオンスケール必須

Overall, how familiar are you with (Replace with your brand)?

スケール: 1 – 5
最小:Never heard of it最大:Know it extremely well
Q09
AIインタビュー

Explore why the brand the respondent listed first came to mind before any others — anchor on a specific memory, ad, recommendation, or experience if they have one. If they rated (Replace with your brand) as unfamiliar, probe what would need to happen for it to register at all, and whether they've simply never encountered it or actively dismissed it. Keep it conversational and avoid leading them toward any brand.

Q10
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
メッセージ

That's everything — thank you for sharing what you know (and don't know) about these brands! Your responses will be combined with others to build a picture of brand awareness and consideration in this category.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a static brand list by pairing unaided and aided awareness questions with an AI follow-up interview that asks respondents why their top-of-mind brand came to mind first — not just that it did.
  • Captures where awareness actually comes from (ad, word of mouth, in-store, etc.) alongside familiarity and consideration, so you can tie recall to specific touchpoints.
  • Uses a matrix for brand-by-brand familiarity and an opinion scale for the respondent's own top-of-mind brand, giving both breadth (all brands) and depth (their brand) in one flow.
  • The AI follow-up interview probes what's blocking awareness of brands that didn't come to mind, surfacing reasons a fixed-choice survey would never capture.

SurveyMonkey

Category Awareness Survey Template & Questions

This page combines a fielding-ready template with guidance on category awareness question writing, backed by SurveyMonkey's large panel and analytics tools. It's a solid, well-established option for structured recall and familiarity questions but relies on fixed-choice logic throughout. There's no mechanism to dynamically probe an individual respondent's reasoning.

優れている点

  • Established survey platform with broad distribution/panel options
  • Includes methodology guidance alongside the template
  • Good for standard aided/unaided recall question types

物足りない点

  • Static question set with no adaptive follow-up based on individual answers
  • No AI-driven interview to explore why a brand came to mind first
  • No published prompt-level methodology since there's no AI interviewing component

SurveySparrow

Brand Awareness Survey Template

SurveySparrow's conversational format makes the survey feel more like a chat than a form, which helps completion rates for brand awareness questions. It still runs on a predetermined question flow, though, without true AI-generated follow-up questions tailored to each answer. It's a ready-to-use template but not an adaptive interview.

優れている点

  • Conversational, chat-like UI improves respondent engagement
  • Fielding-ready template for quick deployment
  • Supports standard branching logic

物足りない点

  • No AI-generated follow-up questions based on individual responses
  • No voice AI interview option
  • Lacks automated per-response quality scoring

Typeform

Brand Awareness Survey Template

Typeform's template delivers its signature clean, one-question-at-a-time conversational design, which is pleasant for respondents answering standard awareness questions. Like the others, it's built on pre-set question paths rather than dynamic AI probing, so it can't explore an individual's specific reasoning for top-of-mind brands. It's a ready-to-use, static template.

優れている点

  • Polished, respondent-friendly conversational interface
  • Fielding-ready template out of the box
  • Good visual design and branding customization

物足りない点

  • No adaptive AI follow-up interview or voice AI option
  • No mechanism to probe why a brand came to mind first or what blocks awareness of others
  • No transparent, publishable interview prompts since there's no AI interviewing

よくあるご質問

「Brand & Category Awareness Tracker」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your thoughts! This survey asks about brands you know in a specific category —…」・「When you think of (Replace with your category, e.g., 'meal kit delivery services'), what brands or companies come to min…」・「Which of the following brands have you heard of, even if you've never used them? (Template note: replace this list with…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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