Q01
メッセージ
すべてのテンプレートMarket Research
Brand Recall & Aided Recognition Survey
Measures unaided brand recall, aided recognition, and consideration-set drivers within a product category to benchmark brand awareness, track advertising impact, and inform campaign strategy.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全16問・約8分
Q02
選択式
Have you purchased or considered purchasing a product in [product category] in the past 12 months?
- Yes, I have purchased
- Yes, I have considered purchasing
- No, but I am familiar with the category
- No, I am not familiar with this category
Q03
自由回答（長文）
When you think about [product category], which brands come to mind? Please list up to five, starting with the very first brand you think of. Separate each brand with a comma.
Q04
選択式
Which of the following [product category] brands have you heard of? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- Brand G
- Brand H
- None of these
Q05
プルダウン
How often do you purchase products in [product category]?
- Several times a week
- About once a week
- 2–3 times per month
- About once a month
- Every 2–3 months
- Less often
- Never
Q06
自由回答（長文）
Based on your responses in this survey, is there anything else you would like to share about [product category] or the brands discussed?
Q07
プルダウン
What is your age?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q08
メッセージ
Thank you for completing this survey! Your responses will help us better understand brand awareness and preferences in [product category]. Your feedback is greatly appreciated.
Q09
オピニオンスケール
How familiar are you with [Focal Brand]?
スケール: 1 – 7
最小:Not at all familiar最大:Extremely familiar
Q10
ランク付け
Of the brands you have heard of, please rank the following by how likely you would be to consider them for your next [product category] purchase. Drag to reorder, with most likely at the top.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- Brand G
- Brand H
ドラッグして順位を付ける
Q11
選択式
Which of the following best describes your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
選択式
In the past 4 weeks, which of the following brands have you noticed advertising for? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- Brand G
- Brand H
- None of these
Q13
AIインタビュー
What makes your top-ranked brand stand out compared to the others? Please share the main reasons it is your top choice.
Q14
自由回答（長文）
If you selected 'Prefer to self-describe' above, please share here (optional).
Q15
プルダウン
Which country or region do you currently live in?
- United States
- Canada
- United Kingdom
- Australia
- European Union
- India
- Southeast Asia
- Latin America
- Middle East/North Africa
- Sub-Saharan Africa
- Other
Q16
選択式
Are you the primary shopper for your household?
- Yes
- Share responsibility
- No
- Prefer not to say
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Includes a dedicated AI follow-up interview question that probes why a respondent's top-ranked brand stands out, capturing open-ended reasoning that static forms can't dynamically explore
- Combines unaided recall (open-text 'brands come to mind'), aided recognition (select-all brand list), and a single-brand familiarity scale in one flow to build a full awareness funnel
- Adds an ad-noticing question and a brand ranking/consideration-set question so results can inform both campaign tracking and competitive positioning
- Closes with a reflective open-text question plus standard demographics (age, gender with self-describe option, region, primary shopper status) for clean segmentation
SurveyMonkey
Brand Pulse Survey: Campaign Awareness TemplateA ready-to-field template focused on tracking campaign awareness over time, backed by SurveyMonkey's established distribution and analytics tools. It covers similar ground (awareness, ad recall) but relies on fixed question sets rather than adaptive probing. Good for quick benchmarking but not built for deep qualitative follow-up.
優れている点
- Fielding-ready template with SurveyMonkey's mature survey infrastructure
- Positioned specifically for campaign/awareness tracking use cases
- Backed by a large, well-known survey platform with broad panel/distribution options
物足りない点
- Static question set with no adaptive AI follow-up to probe individual reasoning
- No voice AI interview option or screen-share guided tasks
- No published methodology on how questions were validated or prompt-tested
Jotform
Brand Awareness Survey Form TemplateA customizable form-builder template covering basic brand awareness questions, with Jotform's drag-and-drop editor and integrations. It's built for form creation flexibility rather than research-grade quality control or adaptive interviewing. Suited to quick internal surveys more than rigorous brand tracking studies.
優れている点
- Highly flexible form builder with many field types and integrations
- Easy to customize branding and layout
- Free tier available for basic use
物足りない点
- No adaptive AI interviewing — questions are static once published
- No automated per-response quality scoring or auto-generated analysis reports
- No voice interview or guided screen-share task capability
SurveySparrow
Sample Brand Tracking Survey QuestionnaireThis page presents a sample questionnaire for brand tracking rather than a fully interactive, ready-to-launch survey experience — it reads more as illustrative content demonstrating question types than a turnkey fielding tool. SurveySparrow's broader platform supports conversational-style surveys, but this specific page is closer to a reference guide. Useful for question inspiration, less so for immediate deployment.
優れている点
- Conversational, chat-like survey format available on the broader platform
- Sample questionnaire covers standard brand tracking metrics
- Part of a marketing-focused template library
物足りない点
- Page reads as a sample/reference questionnaire rather than a fielding-ready adaptive survey
- No adaptive AI follow-up interviewing or voice AI interview option
- No automated quality scoring or auto-generated benchmarking reports disclosed
Typeform
Brand Awareness Survey TemplateA polished, conversational-style form template well-suited to consumer-friendly brand awareness questions, leveraging Typeform's strong UX and completion-rate reputation. It uses branching logic but not true adaptive AI interviewing that generates novel follow-up questions. Good for a clean respondent experience, less suited for deep qualitative probing.
優れている点
- Highly polished, mobile-friendly conversational UI known for strong completion rates
- Supports conditional logic and branching paths
- Simple to customize visually for brand consistency
物足りない点
- Logic branching is rule-based, not AI-generated adaptive follow-up questioning
- No voice AI interview or guided screen-share task option
- No automated response quality scoring or auto-generated research report
よくあるご質問
「Brand Recall & Aided Recognition Survey」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が16問含まれており、最初の設問は次のとおりです：「Welcome! This brief survey asks about your awareness of and experience with brands in [product category]. It should take…」・「Have you purchased or considered purchasing a product in [product category] in the past 12 months?」・「When you think about [product category], which brands come to mind? Please list up to five, starting with the very first…」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、16問を約8分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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