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Industry-Specific

Brand Emotional Connection & Attachment Survey

Measures how deeply customers feel emotionally tied to your brand — beyond satisfaction or loyalty scores — covering identity, nostalgia, trust, and sense of loss. An AI follow-up interview surfaces the specific memory or moment that created the strongest bond, giving qualitative color behind the numbers.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your relationship with our brand! Your responses are completely confidential and anonymized. This isn't about ratings — it's about how you actually feel. About 5 minutes.

Q02
選択式必須

How long have you been a customer or user of (Replace with brand name)?

  • Less than 6 months
  • 6 months to 2 years
  • 2 to 5 years
  • More than 5 years
Q03
マトリクス必須

How much do you agree with each statement about (Replace with brand name)?

6行 × 5列
  • This brand feels like part of who I am
  • Using this brand brings back good memories for me
  • I trust this brand more than most others I use
  • I'd recommend this brand even without being asked
  • This brand understands people like me
  • ほか1件
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
オピニオンスケール必須

Overall, how strong is your emotional connection to this brand right now?

スケール: 0 – 10
最小:No emotional connection at all最大:Extremely strong emotional connection
Q05
ベスト・ワースト選択（MaxDiff）必須

Which of these matter most, and least, in shaping how emotionally connected you feel to a brand like this one?

  • Consistent product or service quality
  • Shared values or mission
  • Memories or nostalgia tied to the brand
  • Feeling part of a community of fellow customers
  • Positive experiences with customer service
  • Design, look, and feel of the brand
  • Fair and transparent pricing
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q06
選択式必須

Which best describes your relationship with this brand today?

  • Purely functional — it does the job, nothing more
  • Transactional — I use it when convenient
  • Emotional — I have real feelings about it
  • Personal — it reflects who I am or want to be
Q07
AIインタビュー

Ask the respondent to describe a specific moment, interaction, or memory that most shaped how they feel about this brand — positive or negative. Get concrete details: what happened, when, and why it stuck with them. If they say they feel little to no connection, probe what would need to change for that to shift, or whether they simply see the brand as purely functional.

Q08
評価スケール必須

If this brand disappeared tomorrow, how much of a personal loss would that feel like to you?

範囲: 1 – 5
最小:No loss at all最大:A significant personal loss
Q09
自由回答（短文）

In one word or short phrase, how would you describe your feelings toward this brand?

Q10
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q11
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
メッセージ

Thank you for sharing this with us! Your responses, especially your story, will help us understand what actually builds lasting emotional connection with our customers.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a static questionnaire with an AI follow-up interview that asks respondents to describe the specific moment, interaction, or memory that most shaped their bond with the brand — turning a numeric score into a real story.
  • Combines quantitative depth (matrix of agreement statements, a max-diff exercise to rank what actually drives emotional connection, an opinion scale for overall strength, and a rating question on the sense of loss if the brand vanished) with qualitative color in one flow.
  • Captures a raw, unprompted short-text 'gut reaction' word or phrase alongside the structured data, useful for headline quotes in reports.
  • Every AI probe is built on a transparent, inspectable prompt and every response is auto-scored for quality, with a report generated automatically — no manual coding of open-ends required.

QuestionPro

Emotional Ties Survey Template and Sample Questionnaire

This is a genuinely comparable offering: a ready-made questionnaire for measuring emotional ties to a brand, backed by QuestionPro's broader survey platform and analytics. It's presented as a static sample questionnaire rather than an adaptive interview experience. Good starting point for teams wanting a quick, conventional survey rather than deeper qualitative probing.

優れている点

  • Pre-built sample questionnaire specifically framed around emotional ties, saving setup time
  • Backed by an established survey platform with standard reporting and analytics tooling
  • Likely easy to customize question wording within QuestionPro's existing template library

物足りない点

  • Fixed question set with no adaptive AI follow-up to probe deeper into an individual respondent's specific memory or moment
  • No voice AI interview option for capturing spoken, unscripted reflections
  • No indication of published, inspectable prompt methodology or automated per-response quality scoring

よくあるご質問

「Brand Emotional Connection & Attachment Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your relationship with our brand! Your responses are completely confidential an…」・「How long have you been a customer or user of (Replace with brand name)?」・「How much do you agree with each statement about (Replace with brand name)?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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