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Industry-Specific

Brand Awareness, Attitudes & Usage (AAU) Tracker

A classic funnel study for brand and category teams: measures unaided and aided awareness, consideration, recent usage, and attitudes toward your brand versus competitors, plus a purchase-driver trade-off exercise. An AI follow-up interview digs into the reasoning behind consideration and switching decisions — the 'why' that closed-ended funnel questions can't capture.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your experience with brands in this category! Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want your honest, top-of-mind reactions. This will take about 5-6 minutes.

Q02
自由回答（短文）必須

When you think of (Replace with your product category, e.g. 'athletic footwear'), what brands come to mind? List as many as you can think of.

Q03
選択式必須

Which of the following brands have you heard of before today, even if you've never used them? (Template note: replace this list with your actual competitor set before launching.)

  • (Replace with Brand A — your brand)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
  • (Replace with Competitor D)
  • (Replace with Competitor E)
Q04
選択式必須

Which of these brands would you consider for your next purchase in this category?

  • (Replace with Brand A — your brand)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
  • (Replace with Competitor D)
  • (Replace with Competitor E)
Q05
選択式必須

Which brand did you actually purchase or use most recently in this category?

  • (Replace with Brand A — your brand)
  • (Replace with Competitor B)
  • (Replace with Competitor C)
  • (Replace with Competitor D)
  • (Replace with Competitor E)
Q06
選択式必須

In the last 3 months, how often have you purchased or used products in this category?

  • Not at all
  • Once
  • 2-3 times
  • 4-6 times
  • 7 or more times
Q07
マトリクス必須

Thinking specifically about (Replace with your brand name), how much do you agree or disagree with each statement?

5行 × 5列
  • Offers high-quality products
  • Is good value for the price
  • Understands people like me
  • Is a brand I trust
  • Is innovative
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
評価スケール必須

Overall, how satisfied are you with (Replace with your brand name)?

範囲: 1 – 5
最小:Very dissatisfied最大:Very satisfied
Q09
オピニオンスケール必須

How likely are you to recommend (Replace with your brand name) to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q10
ベスト・ワースト選択（MaxDiff）必須

When choosing a brand in this category, which of these factors matter most and least to you?

  • Price
  • Product quality
  • Brand reputation
  • Customer service
  • Availability or convenience
  • Sustainability practices
  • Recommendations from others
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q11
AIインタビュー

Probe the reasoning behind the respondent's consideration set and most recent purchase: ask why they would or wouldn't consider (Replace with your brand name), what specifically triggered their last purchase decision, and whether they've switched away from a brand they used to buy in the last year and why. If they showed no awareness of your brand at all, explore what would need to happen for them to notice or try it.

Q12
選択式

Which age group do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
メッセージ

That's everything — thank you! Your responses feed directly into our brand tracking report, helping us understand where we're winning attention and consideration and where we still have work to do.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond the standard awareness-consideration-usage funnel by adding an AI follow-up interview that probes the actual reasoning behind a respondent's consideration set and most recent purchase — the 'why' static funnel questions can't reach
  • Includes a max-diff trade-off exercise to quantify which purchase drivers actually matter most, rather than relying on rated importance alone
  • Pairs a full attitude matrix and satisfaction/NPS-style questions on your own brand with the competitive funnel questions, so brand health and switching drivers live in one tracker
  • Every response is automatically quality-scored and rolled into an auto-generated report, with transparent prompts showing exactly what the AI asked and why

QuestionPro

10 Product Awareness & Attitudes Survey Questions + Sample Questionnaire Template

This is primarily an educational guide listing sample AAU questions and explaining survey theory, rather than a ready-to-field questionnaire. It's a useful reference for question wording but requires manual assembly into an actual survey instrument. No adaptive or interview-style follow-up is described.

優れている点

  • Provides context and rationale for why each AAU question type is used
  • Covers the classic funnel (awareness, attitude, usage) with example question wording
  • Backed by QuestionPro's broader survey platform for deployment once questions are built

物足りない点

  • A static list of sample questions, not a pre-built fielding-ready funnel with skip logic
  • No adaptive follow-up probing into the reasoning behind consideration or switching
  • No mention of automated per-response quality scoring or transparent prompt methodology

Jotform

Brand Awareness Survey Form Template

A ready-to-use, customizable form for collecting brand awareness data, built on Jotform's drag-and-drop form builder. It's fielding-ready quickly but structured as a static form rather than an interview, with no built-in trade-off exercise or funnel-specific logic described.

優れている点

  • Quick to customize and deploy via Jotform's drag-and-drop builder
  • Integrates with Jotform's broader ecosystem (payments, notifications, other form types)
  • Simple, familiar form UX for respondents

物足りない点

  • Static question set with no adaptive AI follow-up to explore reasoning
  • No max-diff or trade-off exercise for purchase drivers mentioned
  • No automated quality scoring of open-ended responses or transparent AI prompt documentation

SurveyMonkey

Brand Awareness Questionnaire Template

A standard, pre-written brand awareness questionnaire on SurveyMonkey's established survey platform, likely covering aided/unaided awareness and basic attitude questions. It's a solid static starting point but doesn't appear to include AI-driven qualitative follow-up or a formal driver-tradeoff methodology.

優れている点

  • Backed by SurveyMonkey's mature survey distribution and analysis tools
  • Pre-written questions reduce setup time for a standard funnel
  • Benchmarking and reporting features available on the broader platform

物足りない点

  • Closed-ended questionnaire with no adaptive interview to dig into 'why' behind answers
  • No built-in max-diff trade-off exercise for purchase drivers
  • No transparent prompt-level methodology or automated per-response quality scoring

SurveySparrow

Brand Awareness Survey Template

SurveySparrow offers a conversational-style brand awareness template that likely improves completion rates versus flat grids, but it remains a scripted question flow rather than an AI-driven interview. No trade-off exercise or dynamic probing into switching behavior is indicated.

優れている点

  • Conversational, chat-like question flow for better respondent engagement
  • Pre-built template reduces setup time for a standard awareness funnel
  • Mobile-friendly presentation typical of SurveySparrow's platform

物足りない点

  • Conversational UI is scripted, not adaptive — it can't probe follow-up reasoning like a true AI interview
  • No max-diff or purchase-driver trade-off exercise mentioned
  • No automated quality scoring or transparent AI prompt disclosure

よくあるご質問

「Brand Awareness, Attitudes & Usage (AAU) Tracker」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your experience with brands in this category! Your responses are completely con…」・「When you think of (Replace with your product category, e.g. 'athletic footwear'), what brands come to mind? List as many…」・「Which of the following brands have you heard of before today, even if you've never used them? (Template note: replace th…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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