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Industry-Specific

Celebrity Endorsement Impact & Brand Fit Survey

Measures how a celebrity endorsement lands with consumers — perceived fit with the brand, credibility, and shift in purchase intent — for marketing and brand teams evaluating a spokesperson deal or campaign. An AI follow-up interview reconstructs the respondent's genuine reaction to the specific pairing, separating real credibility from 'they're just paid to say it' skepticism.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全11問・約6分
Q01
メッセージ

Thanks for taking a few minutes to share your take on a recent celebrity endorsement! Your honest reactions help brands understand what actually resonates. Your responses are completely confidential and anonymized. This should take about 5 minutes.

Q02
選択式必須

Have you seen (Replace with Brand Name)'s recent campaign featuring (Replace with Celebrity Name)? (Template note: swap in your actual brand and endorser before launching.)

  • Yes, I've seen it
  • I've heard of it but not seen it
  • No, this is the first I'm hearing of it
Q03
オピニオンスケール必須

How well do you think (Celebrity) fits with (Brand) as a brand?

スケール: 1 – 7
最小:Not a good fit at all最大:A perfect fit
Q04
評価スケール必須

How much do you trust (Celebrity) when they personally endorse a product?

範囲: 1 – 5
最小:Not at all trustworthy最大:Extremely trustworthy
Q05
マトリクス必須

How much do you agree with each statement about this endorsement?

4行 × 5列
  • It feels authentic, not just a paid placement
  • It makes me more likely to consider (Brand)
  • It matches the values I'd expect from (Celebrity)
  • It changes how I see (Brand) as a company
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
ベスト・ワースト選択（MaxDiff）必須

When a celebrity endorses a product, which of these matters most to you in deciding whether to trust the endorsement?

  • How well the celebrity fits the brand
  • The celebrity's real expertise in that category
  • How likable the celebrity is
  • How famous or widely reached the celebrity is
  • Whether the celebrity's values align with mine
  • Low risk of the celebrity being involved in controversy
  • How relatable the celebrity feels
  • How unexpected or original the pairing is
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q07
選択式必須

After seeing this endorsement, how has your likelihood of buying from (Brand) changed?

  • Much less likely
  • Somewhat less likely
  • No change
  • Somewhat more likely
  • Much more likely
Q08
AIインタビュー

Reconstruct the respondent's genuine reaction to this specific celebrity-brand pairing: what they noticed first, whether it felt like a natural fit or a paid placement, and what specifically drove their trust or skepticism. If they rated the fit or trust low, probe what pairing would have felt more credible; if they said purchase intent didn't change, probe whether anything about the endorsement could have moved them.

Q09
選択式

What is your age range? (Optional — helps us understand how reactions vary by age group.)

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q10
選択式

What is your gender? (Optional)

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q11
メッセージ

That's everything — thank you! Your responses will be combined with others to help the brand and marketing team understand whether this endorsement is building genuine trust or just noise.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes an AI follow-up interview that reconstructs the respondent's genuine reaction to the specific celebrity-brand pairing, distinguishing real credibility from 'they're just paid to say it' skepticism
  • Pairs standard metrics (perceived fit, trust/credibility rating, purchase-intent shift) with a matrix of agreement statements and a max-diff exercise on what matters most in celebrity endorsements, giving both quantifiable scores and depth
  • Automated per-response quality scoring and an auto-generated report mean marketing and brand teams get structured, decision-ready output rather than raw open-ends to code by hand
  • Optional voice AI interviews and guided screen-share tasks are available if a brand team wants richer reaction capture beyond a static form

SurveyMonkey

Celebrity Endorsements Survey Template

A fielding-ready static template covering core celebrity endorsement metrics, backed by SurveyMonkey's established survey infrastructure and distribution options. It relies on fixed question sets, so any exploration of why a respondent feels the way they do depends entirely on open-text boxes read manually. No mention of adaptive follow-up or automated qualitative analysis.

優れている点

  • Well-established survey platform with broad distribution and panel options
  • Ready-to-use template structure for quick deployment
  • Familiar interface for teams already using SurveyMonkey

物足りない点

  • No adaptive AI follow-up questioning — respondents can't be probed further on their specific reaction to a pairing
  • No automated per-response quality scoring or auto-generated analytical report tied to this template
  • No transparent, published methodology for how deeper reactions or credibility skepticism would be captured

Jotform

Celebrity Endorsement Survey Form Template

A customizable static form template for gathering opinions on celebrity endorsements, benefiting from Jotform's drag-and-drop form builder and integrations. Like most form builders, it's designed for structured question capture rather than conversational probing, so nuance around 'is this endorsement credible or just paid promotion' would need manual follow-up. No specialized brand-fit analytics or reporting layer is indicated.

優れている点

  • Easy-to-customize form builder with drag-and-drop editing
  • Wide range of integrations (payment, storage, notifications) typical of Jotform templates
  • Simple to embed or share across channels

物足りない点

  • No adaptive AI interview capability to reconstruct genuine respondent reactions
  • No automated response quality scoring or auto-generated brand-fit report
  • No option for voice AI interviews or guided screen-share tasks to capture richer reactions

よくあるご質問

「Celebrity Endorsement Impact & Brand Fit Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が11問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your take on a recent celebrity endorsement! Your honest reactions help brands…」・「Have you seen (Replace with Brand Name)'s recent campaign featuring (Replace with Celebrity Name)? (Template note: swap…」・「How well do you think (Celebrity) fits with (Brand) as a brand?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、11問を約6分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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