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Market Research

Celebrity & Influencer Endorsement Effectiveness Survey

Measures whether a celebrity or influencer endorsement actually transfers credibility to a brand — covering perceived authenticity, trustworthiness, and purchase influence — with an AI follow-up that unpacks why the pairing does or doesn't feel believable to this specific respondent. Built for brand, marketing, and partnerships teams testing a specific spokesperson or creator campaign.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to share your honest reaction to a recent celebrity/influencer partnership. Your responses are completely confidential and anonymized. There are no right answers — we want to know what you actually think. About 5 minutes.

Q02
選択式必須

Before today, how familiar were you with (Replace with celebrity/influencer name)?

  • Never heard of them
  • Recognize the name/face but don't follow them
  • Follow them occasionally
  • Follow them closely / consider myself a fan
Q03
オピニオンスケール必須

How trustworthy do you find (Replace with celebrity/influencer name) when it comes to recommending products?

スケール: 1 – 7
最小:Not at all trustworthy最大:Extremely trustworthy
Q04
マトリクス必須

Thinking about (Replace with celebrity/influencer name)'s partnership with (Replace with brand name), how much do you agree with each statement? (Template note: swap in the actual endorser and brand before launch.)

4行 × 5列
  • This endorsement feels genuine, not scripted
  • It seems like they actually use this product themselves
  • Their values and image align with this brand
  • This partnership feels like it's just for the paycheck
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
オピニオンスケール必須

Because of this endorsement, how likely are you to consider purchasing from (Replace with brand name)?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q06
ランク付け

Rank the following in order of what makes a celebrity or influencer endorsement feel credible to you (most important first).

  1. They genuinely seem to use the product
  2. Their expertise or credentials in the category
  3. A long-standing relationship with the brand, not a one-off ad
  4. Their personal values align with the brand's
  5. High production quality of the content
  6. Honesty about it being a paid partnership
ドラッグして順位を付ける
Q07
評価スケール

Overall, how would you rate this specific ad or piece of content? (Replace with link/description of the creative being tested.)

範囲: 1 – 5
最小:Poor最大:Excellent
Q08
選択式

In the last 90 days, how often have you purchased a product because a celebrity or influencer you follow recommended it?

  • Never
  • Once
  • A few times
  • Regularly
Q09
AIインタビュー

Probe the credibility transfer behind this respondent's ratings: ask them to describe, in their own words, what made (or didn't make) this endorsement feel authentic, anchoring on any specific statement they disagreed with in the matrix. If they rated purchase likelihood low despite finding the endorser trustworthy, dig into what's blocking the purchase decision (price, need, brand fit). If they mentioned it felt 'paid' or scripted, ask what would have made it feel more genuine.

Q10
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q11
選択式

How would you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
メッセージ

That's everything — thank you! Your responses will help us understand whether this partnership genuinely builds trust in the brand, not just attention.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a dedicated AI follow-up interview block that probes the credibility transfer behind each respondent's ratings — asking them to describe, in their own words, why the celebrity/brand pairing does or doesn't feel believable, something a fixed-question form can't do
  • Pairs a trustworthiness rating-scale and a purchase-intent rating-scale with a matrix question on the specific partnership, so you get both quantified perception and behavioral intent in one flow
  • Includes a ranking question isolating what respondents value most in an endorsement (fit, likability, expertise, etc.), giving diagnostic weight beyond a single trust score
  • Captures actual recent purchase behavior (last 90 days) alongside stated attitudes, plus standard demographic breaks, so results can be segmented by familiarity and behavior, not just opinion

Jotform

Celebrity Endorsement Survey Form Template

A static, form-builder-based template covering standard celebrity endorsement attitude questions. It's easy to customize and embed via Jotform's drag-and-drop editor but relies entirely on fixed-choice questions with no mechanism to probe why a respondent feels the way they do. Best suited for teams that just need a quick, editable form rather than deeper qualitative insight.

優れている点

  • Simple drag-and-drop customization within Jotform's form builder
  • Easy embedding and integration with Jotform's broader form ecosystem
  • Likely low setup time for basic attitude questions

物足りない点

  • No adaptive follow-up — cannot ask respondents to explain their ratings in their own words
  • No automated per-response quality scoring of open-ended input
  • No voice interview option or guided task/screen-share capability

SurveyMonkey

Celebrity Endorsements Survey Template

A standard fielding-ready survey template built on SurveyMonkey's established survey infrastructure, likely covering awareness, trust, and purchase-intent style questions. It benefits from SurveyMonkey's mature distribution and analytics tools but is still a fixed-question instrument. There's no indication it adapts to individual responses or digs into the 'why' behind a rating.

優れている点

  • Backed by SurveyMonkey's established survey distribution and panel options
  • Mature reporting and cross-tabulation analytics
  • Straightforward template setup for common endorsement metrics

物足りない点

  • No adaptive AI follow-up to unpack believability of a specific pairing for each respondent
  • No transparent, inspectable prompt methodology since it's not an AI-interview product
  • No option for voice-based interviewing or guided screen-share tasks

SurveySparrow

Influencer Marketing Questionnaire Template

This template targets influencer marketing broadly rather than testing the credibility of one specific spokesperson-brand pairing, so it's more general in scope. It's presented as a conversational, chat-style survey, which is a strength for completion rates, but it remains a static question set. No evidence of adaptive probing or automated response quality scoring.

優れている点

  • Conversational, chat-style survey format that can improve completion rates
  • Positioned specifically around influencer marketing rather than generic brand surveys
  • Likely supports SurveySparrow's standard logic/branching features

物足りない点

  • No adaptive AI follow-up tailored to why a specific pairing does or doesn't feel authentic to each respondent
  • No automated quality scoring of individual responses
  • Broader influencer-marketing focus rather than a template purpose-built to test one specific spokesperson/campaign pairing

よくあるご質問

「Celebrity & Influencer Endorsement Effectiveness Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to share your honest reaction to a recent celebrity/influencer partnership. Your respons…」・「Before today, how familiar were you with (Replace with celebrity/influencer name)?」・「How trustworthy do you find (Replace with celebrity/influencer name) when it comes to recommending products?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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