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Marketing & Growth

Influencer Marketing Campaign Impact Survey

Measures whether a specific influencer or creator campaign actually changed awareness, trust, and purchase behavior — not just impressions. Built for brand and growth marketers evaluating a campaign, with an AI follow-up that reconstructs the real moment a customer decided (or chose not) to act after seeing the content.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for sharing your experience! This is about content you've seen from (Replace with influencer/creator name) online. Your responses are completely confidential and anonymized. Honest answers help us understand what's actually working — about 5 minutes.

Q02
選択式必須

In the last 30 days, have you seen content from (Replace with influencer/creator name) or the (Replace with brand name) campaign?

  • Yes, I remember it clearly
  • Yes, but only vaguely
  • Not sure
  • No, I don't think so
Q03
選択式

Where did you see this content? Select all that apply.

  • Instagram
  • TikTok
  • YouTube
  • X / Twitter
  • Facebook
  • Podcast
  • Blog or newsletter
Q04
マトリクス必須

Thinking about the content you saw, how much do you agree with each statement?

5行 × 5列
  • It felt genuine, not scripted
  • It was clear the creator was being paid or gifted product
  • It taught me something I didn't know about the product
  • It matched what I already think of the brand
  • It made me want to learn more
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
オピニオンスケール必須

How much do you trust recommendations from creators you follow compared to a brand's own advertising?

スケール: 1 – 7
最小:Trust ads much more最大:Trust creators much more
Q06
選択式必須

After seeing this content, which of these did you actually do? Select all that apply.

  • Visited the brand's website or app
  • Looked up reviews or other opinions
  • Followed the creator or brand
  • Saved or shared the content
  • Purchased the product
  • Nothing — I didn't take any action
Q07
ベスト・ワースト選択（MaxDiff）必須

When deciding whether to trust a creator's recommendation, which of these matters most and which matters least to you?

  • The creator clearly discloses it's a paid partnership
  • The creator actually uses the product regularly
  • The creator has expertise in this category
  • The content feels unscripted and honest
  • Other people comment positively on the post
  • The creator's overall values match mine
  • The production quality looks professional
  • I've seen the same product recommended by multiple creators
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q08
ポイント配分

Thinking about how you typically discover new products, split 100 points across these sources based on how much influence each has on you.

  • Influencer or creator content
  • Brand's own ads
  • Friends or family
  • Search engines and reviews
  • TV, radio, or print
100ポイントを配分
Q09
評価スケール必須

Based on this campaign, how likely are you to buy from (Replace with brand name) again?

範囲: 1 – 5
最小:Very unlikely最大:Very likely
Q10
AIインタビュー

Reconstruct the specific moment the respondent engaged with this creator's content: what they were doing right before, what caught their attention, and what happened right after (did they click through, search, buy, ignore it, or forget about it). If they said the content felt scripted or untrustworthy, probe exactly what tipped it into feeling inauthentic. If they took no action, probe what would have needed to be different for them to act.

Q11
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
選択式

How often do you use social media in a typical week?

  • Multiple times a day
  • About once a day
  • A few times a week
  • Rarely or never
  • Prefer not to say
Q13
メッセージ

That's everything — thank you for the honest feedback! Your responses will go into a campaign report comparing what people say they noticed to what they actually did afterward.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a dedicated AI follow-up interview that reconstructs the actual moment a customer decided to act (or not) after seeing the content, going beyond static recall questions
  • Combines exposure and channel screening with a matrix of agreement statements, a max-diff on trust drivers, and a constant-sum discovery-channel split for richer quantitative structure
  • Measures actual downstream behavior (what respondents did after seeing the content) and purchase likelihood, not just self-reported awareness or sentiment
  • Ends with an automated report, and the whole flow can run as chat-based or voice AI interviews rather than a fixed form

SurveySparrow

Influencer Marketing Questionnaire Template

A ready-to-field questionnaire template aimed squarely at influencer marketing, so it's a genuine topical match. It's a static, form-based survey rather than an interview, with no mechanism for probing individual responses further. Good for basic awareness/perception tracking but not for reconstructing specific purchase-decision moments.

優れている点

  • Purpose-built for influencer marketing rather than generic campaigns
  • Likely quick to deploy given SurveySparrow's template-library format
  • Probably covers standard perception and satisfaction questions out of the box

物足りない点

  • No adaptive follow-up questioning — every respondent gets the same fixed question set
  • No voice interview option or guided screen-share tasks
  • No published methodology on how questions were derived or scored

Jotform

New Year's Marketing Campaign Evaluation Form Template

This is a general marketing-campaign evaluation form, not influencer-specific, so it's only loosely comparable — useful mainly as a generic post-campaign feedback template rather than one built around creator content and trust dynamics. It's a static form with no adaptive or conversational element. Best suited for broad campaign feedback rather than the specific awareness-to-purchase chain this template targets.

優れている点

  • Simple, familiar Jotform builder for quick setup and distribution
  • Flexible enough to be repurposed for various campaign types beyond influencer marketing
  • Likely includes standard rating and open-text feedback fields

物足りない点

  • Not designed for influencer/creator content specifically — lacks trust, source-credibility, or platform-of-exposure questions
  • No adaptive AI follow-up to dig into why a respondent did or didn't act
  • No automated per-response quality scoring or auto-generated analysis report

よくあるご質問

「Influencer Marketing Campaign Impact Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for sharing your experience! This is about content you've seen from (Replace with influencer/creator name) online…」・「In the last 30 days, have you seen content from (Replace with influencer/creator name) or the (Replace with brand name)…」・「Where did you see this content? Select all that apply.」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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