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Marketing & Growth

Fashion Brand Marketing Impact & Campaign Response Survey

Measures how fashion marketing content — social posts, influencer collabs, email, in-store displays — actually shapes discovery and purchase decisions, not just brand recall. Includes a best-worst trade-off on content types and an AI follow-up interview that reconstructs the real moment a shopper decided to buy (or didn't).

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Hi! We're trying to understand what fashion marketing actually gets you to notice and buy — not just what looks good. Your responses are completely confidential and anonymized. This should take about 5-6 minutes, and there's no wrong answer.

Q02
選択式必須

In the last 3 months, how did you first notice (Replace with Brand Name)'s marketing? (Template note: swap in the brand you're studying before launching.)

  • Social media post or ad
  • Influencer or creator content
  • Email or text message
  • In-store display or signage
  • Friend or word of mouth
  • Search results or online ad
  • Haven't noticed any marketing from them
Q03
オピニオンスケール必須

How well does this brand's marketing reflect your own personal style and identity?

スケール: 1 – 7
最小:Not at all最大:Extremely well
Q04
マトリクス必須

How much do you agree with the following about this brand's marketing content?

5行 × 5列
  • The ads feel authentic, not staged
  • The people shown look like someone I'd want to dress like
  • The messaging tells me something new about the product
  • The visuals stand out from other fashion brands I see
  • It makes me want to visit the site or store
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
選択式必須

Which types of marketing content have influenced a purchase decision from this brand in the last 6 months? Select all that apply.

  • Social media posts
  • Influencer or creator collaborations
  • Email newsletters
  • Paid social ads
  • Website lookbooks or editorial content
  • In-store displays
Q06
ベスト・ワースト選択（MaxDiff）必須

Which of these are most and least likely to actually make you buy?

  • Behind-the-scenes video content
  • Influencer styling videos
  • User-generated content or customer photos
  • Limited-drop announcements
  • Sustainability or sourcing storytelling
  • Size-inclusive campaign imagery
  • Seasonal lookbook editorials
  • Price or promotion messaging
各セットで最も良いもの・最も悪いものを選択最も良い:Most likely to make me buy最も悪い:Least likely to make me buy
Q07
ポイント配分必須

Thinking honestly about your own attention, distribute 100 points across these channels based on how much they actually shape your fashion purchase decisions.

  • Social media (organic)
  • Paid social ads
  • Influencer or creator content
  • Email or text
  • In-store experience
  • Website content
100ポイントを配分
Q08
評価スケール

How would you rate the most recent campaign you've seen from this brand? (Replace with campaign name or description, e.g. 'Fall 2024 drop campaign'.)

範囲: 1 – 5
最小:Poor最大:Excellent
Q09
AIインタビュー

Reconstruct the specific piece of marketing content that most recently made this person consider or complete a purchase from the brand: what they saw, where, and what happened right after. If they said no content has influenced a purchase, probe what would need to change about the brand's marketing for that to happen. If they rated the recent campaign low, ask what specifically felt off compared to competitors.

Q10
選択式必須

In the last 3 months, how many times have you purchased from this brand after seeing its marketing?

  • Never
  • Once
  • 2-3 times
  • 4 or more times
Q11
オピニオンスケール必須

How likely are you to recommend this brand's content or marketing — not just the clothes — to a friend who's into fashion?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q12
選択式

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
選択式

How would you describe your gender identity?

  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q14
メッセージ

Thank you for sharing your honest reactions! Your answers will feed directly into a report on which marketing content actually drives purchases, used to sharpen future campaigns.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a MaxDiff best-worst trade-off and a constant-sum attention-allocation question, forcing shoppers to prioritize content types honestly instead of rating everything favorably.
  • Features an AI follow-up interview that reconstructs the actual moment a shopper decided to buy (or didn't) from a specific piece of content — not just generic recall questions.
  • Combines structured discovery-path questions (multiple choice on first notice, matrix agreement on marketing content, opinion scale on personal style fit) with the qualitative reconstruction for a fuller purchase-decision picture.
  • Uses conversational chat-message framing at open and close, and closes the loop with a rating question and demographics, all feeding into an auto-generated report.

Jotform

Fashion Marketing Questionnaire Form Template

A static, fielding-ready form focused on fashion marketing awareness questions. It's easy to customize via drag-and-drop and fits Jotform's broader form ecosystem, but it's a fixed questionnaire rather than an adaptive research instrument.

優れている点

  • Ready-to-use fashion marketing template
  • Drag-and-drop customization
  • Fits into Jotform's wider form/integration ecosystem

物足りない点

  • No adaptive AI follow-up probing on individual answers
  • No voice AI interview option
  • No automated per-response quality scoring or transparent prompt methodology

Typeform

Fashion Marketing Questionnaire Template

A polished, conversational one-question-at-a-time template covering fashion marketing questions. Typeform's UX is strong for completion rates, but the template is a static question set with no mechanism for reconstructing a real purchase decision moment.

優れている点

  • Clean, conversational one-question-at-a-time UI
  • Media-rich question support
  • Simple logic/branching for a linear survey

物足りない点

  • No AI-driven follow-up interview or moment reconstruction
  • No built-in quality scoring per response
  • No voice interview capability

SurveySparrow

Brand Perception Survey Template

A general brand perception template, not fashion-specific or campaign-specific, but relevant as a comparable brand/marketing measurement tool. It uses a conversational chat-style form format, though it's still a fixed question flow rather than an adaptive interview.

優れている点

  • Conversational chat-style survey format
  • Multi-channel distribution support
  • General brand perception question bank

物足りない点

  • Not tailored to fashion marketing content types or purchase-moment reconstruction
  • No adaptive AI follow-up questioning
  • No max-diff/constant-sum trade-off style questions evident, and no transparent AI-prompt methodology

よくあるご質問

「Fashion Brand Marketing Impact & Campaign Response Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Hi! We're trying to understand what fashion marketing actually gets you to notice and buy — not just what looks good. Yo…」・「In the last 3 months, how did you first notice (Replace with Brand Name)'s marketing? (Template note: swap in the brand…」・「How well does this brand's marketing reflect your own personal style and identity?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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