Competitive Retail Store Comparison Survey

Thanks for taking a few minutes to compare where you shop! We'd like to understand how our store stacks up against others you use. Your responses are completely confidential and anonymized. This should take about 8 minutes, and there are no right or wrong answers.

In the past 30 days, which of these stores have you shopped at for (Replace with product category, e.g., groceries)? Select all that apply. (Template note: replace the store names below with your store and real competitors before launching.)

• (Replace with your store name)
• (Replace with Competitor A)
• (Replace with Competitor B)
• (Replace with Competitor C)

Which of these stores did you shop at most recently?

• (Replace with your store name)
• (Replace with Competitor A)
• (Replace with Competitor B)
• (Replace with Competitor C)

Rate each store on the following, based on your recent experience. (Template note: replace store names with your actual competitor set.)

How likely are you to recommend (Replace with your store name) to a friend or colleague?

How likely are you to recommend the competitor store you shop at most often to a friend or colleague?

Rank these stores from most to least preferred overall for this type of shopping.

1. (Replace with your store name)
2. (Replace with Competitor A)
3. (Replace with Competitor B)
4. (Replace with Competitor C)

For each set shown, pick the factor that matters most and the one that matters least when you decide which store to shop at.

• Price
• Product selection
• Store location or convenience
• Staff service
• Store cleanliness
• Return policy
• Loyalty or rewards program

Imagine 100 shopping trips over the next 3 months for this category. Split the 100 across these stores based on how you'd realistically shop.

• (Replace with your store name)
• (Replace with Competitor A)
• (Replace with Competitor B)
• (Replace with Competitor C)

Reconstruct the respondent's most recent shopping decision between our store and the competitor they mentioned: what triggered the trip, what they compared while deciding, and what tipped the choice one way. If they ranked a competitor above us, probe exactly what would need to change for them to switch back and how firm that preference is. If they say 'it depends,' pin down the specific conditions.

What would most likely make you switch away from (Replace with your store name) to a competitor?

• Lower prices elsewhere
• Better product selection elsewhere
• Better service elsewhere
• More convenient location or hours
• Better promotions or loyalty rewards
• Nothing would make me switch

Which age range do you fall into?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

Which best describes your annual household income?

• Under $30,000
• $30,000-$59,999
• $60,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

Thank you for the comparison! Your ratings and comments will feed directly into our competitive retail analysis to help us close the gaps that matter most to shoppers like you.