Organic Food Purchasing Behavior & Trust Survey

Thanks for taking a few minutes to share your thoughts on organic food! Your responses are completely confidential and anonymized. We'll ask about your shopping habits, what makes you trust (or doubt) organic labeling, and pricing. About 5-6 minutes.

In the last 30 days, how often did you buy a product labeled 'organic'?

• Never
• Once
• A few times
• Weekly
• Multiple times a week

Where do you typically buy organic food? Select all that apply.

• Large supermarket chain
• Dedicated natural/health food store
• Farmers market or CSA
• Online grocery delivery
• Discount/warehouse club
• Direct from a farm

When deciding whether to buy an organic product, which of these matters most to you, and which matters least?

• USDA Organic (or equivalent national) certification
• Non-GMO verification
• Locally grown
• No pesticides used in growing
• Animal welfare certification
• Fair trade certification
• Regenerative farming practices
• No synthetic additives or preservatives

How much do you agree or disagree with each statement about the organic food industry?

Compared to the conventional version of the same product, how much more are you willing to pay for the organic version?

Now some quick price questions about organic eggs. (Template note: replace 'organic eggs' with your own product category and price unit before launching.)

• At what price per dozen would organic eggs be so inexpensive that you'd start to question the quality or authenticity of the label?
• At what price per dozen would organic eggs feel like a bargain — a great price for the quality?
• At what price per dozen would organic eggs start to feel expensive, though you'd still consider buying them?
• At what price per dozen would organic eggs be so expensive that you would not buy them at all?

What, if anything, keeps you from buying more organic food?

• Price is too high
• Not available where I shop
• Not sure I trust the organic label
• Don't see enough benefit over conventional
• Limited selection of organic options
• I already buy as much organic as I want

Reconstruct the last specific time the respondent chose or deliberately skipped an organic option: what product, what tipped the decision (price, trust in the label, habit, availability), and how it compares to what they said about their willingness to pay. If they flagged distrust in the organic label or said organic is 'not worth it,' probe what specifically would rebuild that trust or change their mind.

Almost done — just a few optional background questions to help us understand patterns across different shoppers.

Which age range are you in?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

Which best describes your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

What is your total annual household income?

• Under $30,000
• $30,000-$59,999
• $60,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

Thank you! Your answers will feed into a report on organic food trust, purchase drivers, and pricing that helps shape more transparent, better-targeted organic offerings.