Market Research

Competitive Perception vs Named Competitors Survey

Benchmarks how customers and prospects rate you against specific named competitors on the criteria that actually drive their choice — combining a max-diff prioritization, a head-to-head perception battery, and an AI follow-up that digs into the exact moment a competitor won or nearly won the deal.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分

Q01

メッセージ

Thanks for taking a few minutes to share your honest perspective on us versus other providers you've considered. Your responses are completely confidential and anonymized. Your candid comparisons help us understand where we really stand — about 6 minutes.

Q02

選択式必須

Which of the following providers have you seriously considered or evaluated in the last 12 months? (Template note: replace with your brand plus real competitor names before launching.)

(Our Company)
(Competitor A)
(Competitor B)
(Competitor C)

Q03

選択式必須

Which provider do you currently use the most for this? (Template note: replace list with your brand plus competitors.)

(Our Company)
(Competitor A)
(Competitor B)
(Competitor C)

Q04

ベスト・ワースト選択（MaxDiff）必須

When choosing between providers like these, which factors matter most versus least to you?

Price / value for money
Product quality and reliability
Ease of use
Customer support and responsiveness
Breadth of features
Brand reputation and trust
Speed of implementation or onboarding
Integration with other tools you use

各セットで最も良いもの・最も悪いものを選択最も良い:Matters most when choosing a provider最も悪い:Matters least when choosing a provider

Q05

スライダーマトリクス必須

Thinking about (Our Company) compared to the other providers you've considered, how do we stack up on each of these? (Template note: swap in your own criteria if different from the list above.)

6行（各行にスライダー1つ）

Price / value for money
Product quality and reliability
Ease of use
Customer support and responsiveness
Breadth of features
ほか1件

スライダー 0〜10最小:Much worse than competitors最大:Much better than competitors

Q06

ポイント配分必須

If you had to split 100 points across these providers to reflect how strongly you'd prefer each one today, how would you divide it? (Template note: replace with your actual competitor set.)

(Our Company)
(Competitor A)
(Competitor B)
(Competitor C)

100ポイントを配分

Q07

オピニオンスケール必須

How likely are you to recommend (Our Company) over other providers to a peer facing the same decision?

スケール: 0 – 10

最小:Not at all likely最大:Extremely likely

Q08

AIインタビュー

Probe the single biggest reason a competitor would win or nearly won this respondent's business, anchoring on whichever criterion they rated us weakest on in the previous comparison. Ask for a specific recent moment or evaluation — not a general impression — and what exactly (Our Company) would have needed to do differently. If they rated us favorably across the board, probe instead for the one thing that could still tip them toward a competitor next time.

Q09

自由回答（長文）

What would have to change about our product, pricing, or service for you to switch providers?

Q10

選択式

What is your role in choosing or purchasing providers like this?

Final decision-maker
Strong influencer, not final decision
Evaluator / researcher
End user, not involved in the decision
Prefer not to say

Q11

選択式

What is the size of your organization?

1-10 employees
11-50 employees
51-200 employees
201-1000 employees
1000+ employees
Prefer not to say

Q12

メッセージ

That's everything — thank you for the candid comparisons. Your responses feed directly into our competitive positioning analysis and will help shape where we invest next.

含まれる機能

AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

Includes a max-diff exercise that forces respondents to trade off the specific factors that actually drive provider choice, rather than rating attributes in isolation
Combines a head-to-head slider matrix and constant-sum allocation so you get both perceived strength on each attribute and share-of-preference in one flow
Uses an AI follow-up interview to probe the exact moment a named competitor won or nearly won the deal, capturing detail a static survey can't reach
Closes with an open long-text on what would have to change to switch providers, plus screening questions on role and org size to segment the findings by buyer type

Jotform

Brand Perception Survey Form Template

A generic brand perception form covering general awareness and sentiment questions rather than structured comparison against specific named competitors. It's a static, fielding-ready form builder template you can duplicate and edit, but it doesn't include trade-off or prioritization methodology. Best suited for basic brand tracking, not competitive benchmarking.

優れている点

Easy to duplicate and customize in Jotform's drag-and-drop builder
Fielding-ready with standard form logic and design themes
Familiar Jotform integrations for distribution and data collection

物足りない点

No max-diff or constant-sum mechanism to force competitor trade-offs
Static question set only — no adaptive AI follow-up to probe a specific near-loss moment
No published methodology or prompt transparency behind question design

SurveyMonkey

Brand Perception Survey Template & Questions

SurveyMonkey's template focuses on general brand sentiment and awareness questions with some competitor-mention items, but it isn't built around a structured named-competitor benchmarking exercise. It's a ready-to-field template backed by a large survey platform, useful for broad brand health checks rather than deal-level win/loss analysis. Reporting is standard aggregate charting, not deal-specific analysis.

優れている点

Backed by a mature survey platform with strong panel and distribution options
Ready-to-use with established brand-tracking question logic
Good aggregate reporting and cross-tab dashboards

物足りない点

No max-diff prioritization or constant-sum allocation across named competitors
No adaptive or voice AI interview to dig into a specific near-loss moment
Static, fixed-question format with no per-response quality scoring

SurveySparrow

Brand Perception Survey Template

This template covers general brand image and recall questions in SurveySparrow's conversational form format, but it's not structured as a head-to-head, named-competitor comparison instrument. It's fielding-ready and benefits from a conversational UI, though it lacks any trade-off or prioritization scoring method. Suited to general brand health tracking rather than competitive win/loss diagnostics.

優れている点

Conversational, chat-style UI that can improve completion rates
Ready-to-field template within SurveySparrow's platform
Supports basic branching logic for simple personalization

物足りない点

No max-diff or constant-sum method to quantify competitor trade-offs
No AI-driven follow-up interview to probe the moment a competitor nearly won
No transparent prompt methodology or automated quality scoring of responses

Typeform

Brand Perception Survey Template

Typeform's version delivers a polished, conversational brand perception survey with strong design, but it centers on general perception rather than a structured named-competitor benchmarking battery. It is fielding-ready out of the box with Typeform's signature one-question-at-a-time flow. It doesn't include prioritization exercises or deal-level competitor probing.

優れている点

Clean, high-completion conversational survey design
Ready-to-use template within a widely adopted survey platform
Supports logic jumps for basic personalization

物足りない点

No max-diff or constant-sum exercise to force competitor prioritization
No adaptive AI or voice interview capability to explore a specific near-loss deal moment
No automated per-response quality scoring or published prompt methodology

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