Content Findability & Search UX Assessment

Welcome to this survey about your recent experience finding content on our site or app. This survey takes approximately 12 minutes to complete. Your participation is voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. Your responses are confidential and will be reported only in aggregate. Results will be used internally to improve the content experience. By continuing, you agree to participate.

When did you last visit the site or app?

• Within the past 7 days
• 1–4 weeks ago
• More than 4 weeks ago
• I have never visited

On your most recent visit, how did you first arrive at the site or app?

• Home page
• Landing page from a search engine
• Direct link or bookmark
• Email or notification link
• Social media link
• Referral from another site
• Other (please specify)

What were you trying to do on that visit? Select up to 3.

• Find a specific page or item
• Browse for updates or news
• Compare products or services
• Get support or troubleshooting help
• Learn a how-to or tutorial
• Check account or order status
• Other (please specify)

To what extent were you able to complete your main task on that visit?

How easy was it to reach the right area or page?

Approximately how many steps or clicks did it take to reach what you needed?

• 1
• 2
• 3
• 4
• 5
• 6+
• I'm not sure

How confident did you feel along the way that you were heading in the right direction?

Which navigation elements did you use on that visit? Select all that apply.

• Global navigation menu
• Search bar
• Filters or sort controls
• On-page links or table of contents
• Breadcrumbs
• Footer or site map links
• In-page recommendations
• None of the above

During that visit, did you use the search function on the site or app?

• Yes
• No

If you used search, how satisfied were you with the search results?

If you used search, how relevant were the top results to what you were looking for?

During that visit, did you use any filter or sort controls?

• Yes — filters
• Yes — sort
• Yes — both filters and sort
• No

If you used filters or sort, how clear were the filter or sort labels?

If you used filters or sort, how relevant were the available filter categories to your needs?

If you used filters, how useful were they for narrowing down results?

Overall, how relevant was the content you reached to your original goal?

How well did the page you landed on match the link or title that led you there?

• Matched my expectation
• Partially matched
• Did not match
• I don't recall

How would you rate the accuracy of the content you viewed?

How would you rate the readability and clarity of the content you viewed?

How would you rate the depth of detail in the content you viewed?

Please rank the following improvements by how much they would help you find relevant content faster (most helpful first).

1. Clearer labels or titles
2. Better search
3. Improved filters
4. Streamlined navigation
5. More relevant recommendations
6. Faster page loads

Based on your responses in this survey, is there anything else that would have improved your experience finding content on that visit?

We'd like to learn a bit more about your experience finding content. An AI moderator will ask a couple of brief follow-up questions based on your answers.

What is your age group?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

Where do you live?

• North America
• Latin America or Caribbean
• Europe
• Middle East or North Africa
• Sub-Saharan Africa
• East Asia
• South Asia
• Southeast Asia
• Oceania
• Prefer not to say

Thank you for your time — your feedback directly helps us improve how content is organized and found. Your responses are confidential and will be reported in aggregate only.