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すべてのテンプレートMarketing & Growth
Content Strategy Audience Preferences Survey
Identifies which topics, formats, and channels your audience actually wants more of versus what you're currently producing. Combines trade-off methods like MaxDiff and constant-sum allocation with an AI follow-up that reconstructs a real content moment — what someone consumed, why they stopped or finished it, and what's missing.
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Content Strategy Audience Preferences Survey
Thanks for taking a few minutes to help shape what we create next! Your responses are completely confidential and anonymized. We want to know what content you actually want more of — not just what sounds nice in theory. About 5-6 minutes.
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デフォルト テーマ。色とフォントは自由に変更できます。
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全10問・約7分
Q01
選択式必須
In the last 30 days, how often have you engaged with our content (articles, videos, posts, emails, etc.)?
- Not at all
- Once or twice
- About weekly
- Several times a week
- Daily
Q02
選択式必須
In the last 30 days, which of these channels have you used to consume our content?
- (Channel A — e.g., 'Email newsletter')
- (Channel B — e.g., 'YouTube')
- (Channel C — e.g., 'LinkedIn')
- (Channel D — e.g., 'Blog/website')
- (Channel E — e.g., 'Podcast')
- (Channel F — e.g., 'Instagram/TikTok')
Q03
ベスト・ワースト選択（MaxDiff）必須
For each set, pick the topic you'd most want us to cover more of and the one you'd most want us to cover less of.
- (Topic A — e.g., 'Product tutorials & how-tos')
- (Topic B — e.g., 'Industry trends & news')
- (Topic C — e.g., 'Customer case studies')
- (Topic D — e.g., 'Behind-the-scenes/company culture')
- (Topic E — e.g., 'Expert interviews')
- (Topic F — e.g., 'Data & original research')
- (Topic G — e.g., 'Company/product updates')
各セットで最も良いもの・最も悪いものを選択最も良い:Want to see much more of this最も悪い:Want to see much less of this
Q04
マトリクス必須
For each content format, tell us whether you'd like to see more or less of it from us.
8行 × 5列
- Long-form articles/blog posts
- Short-form video (under 3 min)
- Long-form video
- Podcasts/audio
- Infographics/visual content
- ほか3件
列: Want much less · Want less · About the same · Want more · Want much more
Q05
ポイント配分必須
If we had 100 points to invest in strengthening our content, split them across these channels based on where you'd personally want to see more from us.
- (Channel A — e.g., 'Email newsletter')
- (Channel B — e.g., 'YouTube')
- (Channel C — e.g., 'LinkedIn')
- (Channel D — e.g., 'Blog/website')
- (Channel E — e.g., 'Podcast')
100ポイントを配分
Q06
オピニオンスケール必須
Overall, how well does our current content meet your needs?
スケール: 1 – 7
最小:Not at all well最大:Extremely well
Q07
選択式
When you want to learn about a new topic from us, what depth do you usually prefer?
- Quick tips or summaries
- Medium-length explainers
- In-depth long-form guides
- Depends on the topic
Q08
AIインタビュー
Ask the respondent to walk through the last specific piece of our content they actually remember consuming: what topic, what format, where they found it, and what made them finish it or stop partway through. If they rated their overall satisfaction low, probe exactly what felt irrelevant or missing. If they flagged a topic as 'want much more of' in the trade-off question, ask what a genuinely great piece of content on that topic would look like to them, concretely.
Q09
自由回答（長文）
Is there a topic or format we don't currently cover that you wish we did? Be as specific as you can.
Q10
選択式
Which best describes your relationship to us?
- Current customer
- Past customer
- Prospective customer
- Industry peer/colleague
- Just following for the content
- Prefer not to say
メッセージ
That's everything — thank you! Your answers will directly shape our next content calendar so we spend time on what you actually want more of.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Pairs MaxDiff (topic prioritization) with constant-sum allocation (budget-style trade-offs across content investment areas) in the same flow, giving quantifiable priority data most static templates can't produce.
- Includes a matrix question mapping 'more vs. less' preference across every content format you produce, not just a single open-ended ask.
- Uses an AI interview question to reconstruct a specific real content moment (what was consumed, why they stopped/finished, what was missing) — adaptive probing a fixed-question form cannot replicate.
- Closes the loop with an opinion-scale satisfaction check, a long-text gap-finder, and relationship/segmentation questions, then rolls everything into an auto-generated report with per-response quality scoring.
Jotform
Video Content Marketing Strategy Form TemplateA fielding-ready form focused on video content marketing planning rather than a full audience-preference trade-off study. Good for capturing basic strategy inputs quickly, but it's a static field set built on Jotform's general form builder rather than a research instrument with weighted methods. Best suited to lightweight intake, not prioritization research.
優れている点
- Quick to deploy using Jotform's drag-and-drop builder
- Video-specific focus useful for teams centered on that format
- Easy to embed or share as a standalone form
物足りない点
- No trade-off methodology like MaxDiff or constant-sum allocation to force prioritization
- No adaptive AI follow-up to reconstruct real audience content experiences
- No automated per-response quality scoring or AI-generated insight report
SurveyMonkey
Online Content Strategy Survey TemplateA ready-to-field survey template covering general content strategy questions, backed by SurveyMonkey's established survey infrastructure and benchmarking. It's a solid baseline for gauging opinions but appears to rely on standard question types rather than structured trade-off techniques. No indication of adaptive follow-up questioning tailored to each respondent's actual content experience.
優れている点
- Backed by a mature survey platform with wide distribution and panel options
- Likely includes benchmark/normative data from SurveyMonkey's broader survey base
- Simple to launch for teams already using SurveyMonkey
物足りない点
- No built-in MaxDiff/constant-sum combination for forcing topic and investment trade-offs in one flow
- No adaptive AI interview to dig into a specific content moment per respondent
- No transparent prompt methodology or automated quality scoring of open responses
SurveySparrow
Online Content Strategy Survey Template | Audience InsightsA conversational-style survey template aimed at gathering audience content insights, leveraging SurveySparrow's chat-like UI for higher completion rates. It's a fielding-ready static template rather than one built around trade-off analytics, and follow-up questions are pre-scripted rather than dynamically generated per respondent. Useful for general sentiment capture but not structured prioritization.
優れている点
- Conversational chat-style UI can improve completion rates versus traditional forms
- Template is ready to field without custom setup
- Mobile-friendly presentation suited to quick audience polling
物足りない点
- No MaxDiff or constant-sum allocation to quantify topic/format priorities
- Follow-up questions are fixed/scripted, not adaptively generated based on each answer
- No AI-driven report synthesis or per-response quality scoring
よくあるご質問
「Content Strategy Audience Preferences Survey」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が10問含まれており、最初の設問は次のとおりです：「In the last 30 days, how often have you engaged with our content (articles, videos, posts, emails, etc.)?」・「In the last 30 days, which of these channels have you used to consume our content?」・「For each set, pick the topic you'd most want us to cover more of and the one you'd most want us to cover less of.」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、10問を約7分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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