Content Strategy Audience Preferences Survey

Thanks for taking a few minutes to help shape what we create next! Your responses are completely confidential and anonymized. We want to know what content you actually want more of — not just what sounds nice in theory. About 5-6 minutes.

In the last 30 days, how often have you engaged with our content (articles, videos, posts, emails, etc.)?

• Not at all
• Once or twice
• About weekly
• Several times a week
• Daily

In the last 30 days, which of these channels have you used to consume our content? (Template note: replace with your actual channel list before launching.)

• (Channel A — e.g., 'Email newsletter')
• (Channel B — e.g., 'YouTube')
• (Channel C — e.g., 'LinkedIn')
• (Channel D — e.g., 'Blog/website')
• (Channel E — e.g., 'Podcast')
• (Channel F — e.g., 'Instagram/TikTok')

For each set, pick the topic you'd most want us to cover more of and the one you'd most want us to cover less of. (Template note: replace these placeholder topics with your real content categories.)

• (Topic A — e.g., 'Product tutorials & how-tos')
• (Topic B — e.g., 'Industry trends & news')
• (Topic C — e.g., 'Customer case studies')
• (Topic D — e.g., 'Behind-the-scenes/company culture')
• (Topic E — e.g., 'Expert interviews')
• (Topic F — e.g., 'Data & original research')
• (Topic G — e.g., 'Company/product updates')

For each content format, tell us whether you'd like to see more or less of it from us.

If we had 100 points to invest in strengthening our content, split them across these channels based on where you'd personally want to see more from us. (Template note: replace with your actual channels.)

• (Channel A — e.g., 'Email newsletter')
• (Channel B — e.g., 'YouTube')
• (Channel C — e.g., 'LinkedIn')
• (Channel D — e.g., 'Blog/website')
• (Channel E — e.g., 'Podcast')

Overall, how well does our current content meet your needs?

When you want to learn about a new topic from us, what depth do you usually prefer?

• Quick tips or summaries
• Medium-length explainers
• In-depth long-form guides
• Depends on the topic

Ask the respondent to walk through the last specific piece of our content they actually remember consuming: what topic, what format, where they found it, and what made them finish it or stop partway through. If they rated their overall satisfaction low, probe exactly what felt irrelevant or missing. If they flagged a topic as 'want much more of' in the trade-off question, ask what a genuinely great piece of content on that topic would look like to them, concretely.

Is there a topic or format we don't currently cover that you wish we did? Be as specific as you can.

Which best describes your relationship to us?

• Current customer
• Past customer
• Prospective customer
• Industry peer/colleague
• Just following for the content
• Prefer not to say

That's everything — thank you! Your answers will directly shape our next content calendar so we spend time on what you actually want more of.