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すべてのテンプレート
Industry-Specific

Media Consumption Habits & Platform Preferences Survey

Tracks how people actually spend time across streaming, social, news, podcasts, and print, which factors drive platform and subscription choices, and how much they trust what they consume. An AI follow-up interview digs into the story behind a recent change in habits — a dropped subscription, a new app, or a shift away from a channel — instead of just the stated reason.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Hi! We're curious how you actually spend time with media day to day — streaming, social, news, podcasts, and more. Your responses are completely confidential and anonymized. There are no right answers, just your real habits. About 6-7 minutes.

Q02
選択式必須

In the last 7 days, which of these have you used, even briefly?

  • Streaming video (Netflix, YouTube, etc.)
  • Social media
  • Podcasts
  • Online news sites or apps
  • Print newspapers or magazines
  • Terrestrial or satellite radio
  • Video games
Q03
スライダーマトリクス必須

On a typical day, about how many hours do you spend with each of these?

4行（各行にスライダー1つ）
  • Streaming video
  • Social media
  • Podcasts
  • Online news
スライダー 0〜10最小:0 hours最大:8+ hours
Q04
ランク付け必須

If you could only keep one type of media for the next year, how would you rank these from most to least essential?

  1. Streaming video
  2. Social media
  3. Podcasts
  4. Online news
  5. Print
  6. Radio
  7. Video games
ドラッグして順位を付ける
Q05
選択式必須

What device do you use most often for media?

  • Smartphone
  • Laptop or desktop computer
  • Smart TV or streaming device
  • Tablet
Q06
オピニオンスケール必須

How trustworthy do you find the news content you consume day to day?

スケール: 1 – 7
最小:Not at all trustworthy最大:Extremely trustworthy
Q07
ベスト・ワースト選択（MaxDiff）必須

When choosing which media platform or service to use, which of these matters most to you, and which matters least?

  • Subscription or usage cost
  • Content selection
  • Ad-free experience
  • Personalized recommendations
  • Ease of use
  • Social or community features
  • Original/exclusive content
  • Ability to use offline
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q08
ポイント配分必須

Thinking about a typical month, how would you split your media spending (subscriptions, purchases, etc.) across these categories? Use whatever amount feels right — the total just needs to add to 100.

  • Video streaming
  • Music/podcast streaming
  • News subscriptions
  • Gaming
  • Print media
100ポイントを配分
Q09
選択式

Which streaming or media subscriptions do you currently pay for? (Template note: replace with the specific service names relevant to your market before launching.)

  • (Replace with competitor A)
  • (Replace with competitor B)
  • (Replace with competitor C)
  • None currently
Q10
AIインタビュー

Ask the respondent about the most recent change they made to their media habits — a subscription they added or cancelled, an app they started or stopped using, or a channel they've drifted away from. Reconstruct what triggered the change, what they compared it to, and whether it's stuck. If they say their habits haven't changed at all, probe what would have to happen for them to switch or cut something.

Q11
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
選択式

What is your annual household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000+
  • Prefer not to say
Q14
メッセージ

Thanks so much for sharing how you spend time with media! Your answers, combined with everyone else's, help shape which content, platforms, and features get built next.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond a static checklist by using an AI follow-up interview to dig into the actual story behind a respondent's most recent media habit change — a dropped subscription, a new app, or a shift away from a channel — instead of accepting the stated reason at face value.
  • Covers the full modern media landscape in one flow: streaming, social, news, podcasts, and print, with time-use (slider matrix), a forced ranking of media types, and a constant-sum question on spending allocation across subscriptions.
  • Captures decision drivers and trust directly — a max-diff question on what matters most when choosing a platform, plus an opinion-scale question on trust in news content — so results explain not just what people use but why.
  • Pairs quantitative questions with an open AI-driven conversation and closes with demographic questions, all summarized into an auto-generated report on QuestionPunk's free tier or $50/mo Business plan.

Jotform

Media Consumption Survey Form Template

A ready-to-field, drag-and-drop form template covering general media consumption habits. It's built on Jotform's broad form-builder platform, so it's easy to customize fields and styling, but the questions themselves are static and identical for every respondent.

優れている点

  • Drag-and-drop customization within a widely used form builder
  • Easy to embed, share, and integrate with other Jotform tools
  • Likely has a free tier for basic use

物足りない点

  • No adaptive follow-up questioning — every respondent sees the same fixed question set
  • No voice AI interview option or automated per-response quality scoring
  • No transparent, published interview prompts or methodology

SurveyMonkey

Media Usage Survey Template

A fielding-ready template from an established survey platform, likely benefiting from SurveyMonkey's broader analytics and benchmarking features. Like most SurveyMonkey templates, it's a fixed question set rather than a conversational or adaptive instrument.

優れている点

  • Backed by a mature survey platform with strong distribution and reporting tools
  • Likely includes benchmarking or comparison data across respondents
  • Simple to launch quickly with minimal setup

物足りない点

  • No adaptive AI interview to probe the reasoning behind a stated habit change
  • No voice-based interview option
  • No published prompt-level transparency into how questions were generated or scored

SurveySparrow

Social Media Usage Questionnaire

This template focuses specifically on social media usage rather than the broader cross-platform media landscape (streaming, news, podcasts, print) covered by our template. SurveySparrow's conversational chat-style UI is friendlier than a plain form, but questions still follow a fixed, non-adaptive script.

優れている点

  • Conversational, chat-like question flow that feels more engaging than a plain form
  • Mobile-friendly design suited to social platforms
  • Quick to deploy for a focused social-media use case

物足りない点

  • Narrower scope — social media only, not the full streaming/news/podcast/print picture
  • No adaptive AI follow-up or voice interview to dig into behavior changes
  • No automated quality scoring of individual responses

Typeform

Media Usage Survey Template

A polished, fielding-ready template using Typeform's signature one-question-at-a-time conversational interface, which improves completion rates over dense grids. However, the conversational feel is presentation only — the underlying questions are fixed and not adaptive to individual answers.

優れている点

  • Clean, one-question-at-a-time interface known for strong completion rates
  • Good visual design and branding options
  • Established platform with wide integration support

物足りない点

  • No true adaptive follow-up — the conversational UI doesn't change question logic based on individual story details
  • No voice AI interview capability
  • No automated per-response quality scoring or transparent prompt methodology

よくあるご質問

「Media Consumption Habits & Platform Preferences Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Hi! We're curious how you actually spend time with media day to day — streaming, social, news, podcasts, and more. Your…」・「In the last 7 days, which of these have you used, even briefly?」・「On a typical day, about how many hours do you spend with each of these?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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