Q01
メッセージ
すべてのテンプレートMarket Research
Customer Discovery Interview (Mom Test Style)
A voice AI discovery interview that follows Mom Test rules automatically: past behavior, not hypotheticals; specifics, not compliments. It asks about the last time the problem happened, what it cost, and what they've already tried — the questions founders forget to ask when a polite prospect starts flattering their idea.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
全6問・約10分
Q02
音声AIインタビュー
Customer discovery interview
Run a Mom Test-style discovery interview about the problem space. Rules: ask about SPECIFIC past events, never hypotheticals or opinions about ideas. Learn: (1) walk me through the LAST TIME you dealt with this problem —…
Q03
選択式必須
When did you last personally deal with this problem?
- This week
- In the past month
- In the past 6 months
- Longer ago
- I never have — it's someone else's job
Q04
選択式必須
What have you already done about it? Select all that apply.
- Built a spreadsheet or manual process
- Bought or subscribed to a tool
- Asked a colleague or hired help
- Searched for solutions but didn't commit
- Nothing — lived with it
Q05
数値
Roughly how many hours per month does this problem cost you (your best estimate)?
Q06
メッセージ
That's a wrap — thank you! Your stories (not our assumptions) are what shape whatever we build next.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Mom Test rules are enforced by the interviewer itself: past behavior only, no hypotheticals, compliments redirected to what the person actually did
- Evidence-of-demand questions are built in — what they've tried, what they've paid, and what the problem costs in hours
- Voice format gets the rambling, specific stories that checkbox surveys flatten — transcribed and themed automatically
Great Question
Customer Discovery Interview TemplateA technology-agnostic discovery template framed around understanding a problem space (what to build, what problems to solve, where the opportunities are) rather than evaluating solutions. The public page is strong on methodology framing but hides the actual questions behind a sign-up, and it is a manual moderated-interview guide.
優れている点
- Clear problem-space framing: explore behaviors, attitudes, and experiences without prematurely evaluating a solution
- Anchors the interview to concrete research questions (what should we build, what problems can we solve, what are the opportunities)
- Honest about method limitations (small sample sizes, reliance on participant memory vs. observation)
- Lives inside a research repository so discovery interviews can be tagged and reused
物足りない点
- Actual template questions are gated behind sign-up rather than transparently shown
- Positioned as a guide for human-moderated interviews, not an AI interviewer that runs the discovery conversation itself
- No voice-AI or auto-scheduling to scale beyond what one researcher can personally moderate
- No auto-generated synthesis report; analysis still depends on manual tagging in the repository
IdeaPlan
Customer Discovery Interview Template (Mom Test)A Mom Test-based downloadable template (Slides/PowerPoint/Notion) with strong methodology scaffolding: interview volume targets, when patterns emerge, anti-confirmation-bias guidance, and a 3-question validation framework. The specific questions ship in the downloadable file, and the whole flow is a manual founder-run process.
優れている点
- Explicit Mom Test discipline: ask about past behavior ('tell me about the last time...') instead of future intent, and defer product pitches to the end
- Concrete cadence guidance: 15-20 interviews per segment, patterns around interview 5-7, convergence by ~interview 10-15
- Actively-seek-disconfirming-evidence guidance to counter confirmation bias
- 3-question validation framework (what is the problem, who has it acutely, what do they do today and why is it insufficient)
物足りない点
- Ships as static slide/Notion files, so it is a script a human must run, not an adaptive AI interviewer
- No voice-AI interview mode to conduct discovery calls automatically
- No automated transcript synthesis into the 3-question validation output; the founder codes quotes by hand
- Discipline (avoiding leading questions, chasing disconfirming evidence) depends entirely on interviewer skill rather than being enforced by the tool
よくあるご質問
「Customer Discovery Interview (Mom Test Style)」テンプレートにはどのような設問が含まれていますか？
すぐに使える設問が6問含まれており、最初の設問は次のとおりです：「Thanks for sharing 10 minutes! This is a conversation about how you handle a specific part of your work today — real sto…」・「Customer discovery interview」・「When did you last personally deal with this problem?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか？
回答者は通常、6問を約10分で回答し終えます。
テンプレートは編集できますか？
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか？
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか？
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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