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Market Research

Conjoint Analysis: Package & Price Trade-Off Study

A choice-based conjoint that shows respondents realistic product profiles built from attributes and levels — plan tier, price, support, contract terms — and measures which combinations win. AI follow-ups capture the reasoning behind choices that a choice matrix alone can't explain.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全7問・約5分
Q01
メッセージ

In this study you'll compare a few product packages that differ in features, support, and price, and pick the one you'd actually choose. There are no trick questions — choose exactly as you would if you were buying.

Q02
選択式必須

Which best describes your involvement in buying tools like this?

  • I make the final purchase decision
  • I recommend or shortlist options
  • I influence requirements as a user
  • I'm not involved in purchasing
Q03
プルダウン

What is your approximate annual budget for this category of software?

  • Under $1,000
  • $1,000–$5,000
  • $5,000–$25,000
  • $25,000–$100,000
  • Over $100,000
  • I don't know
Q04
設問必須

Which of these packages would you choose?

Q05
価格感度分析（Van Westendorp）必須

Now, thinking about the package you preferred, a few questions about price.

  • At what monthly price would it be so cheap you'd question the quality?
  • At what monthly price would it feel like a bargain?
  • At what monthly price would it start to feel expensive, but you'd still consider it?
  • At what monthly price would it be too expensive to consider?
Q06
AIインタビュー

Probe the trade-offs behind the respondent's package choices: which attribute they anchored on first, what the price told them about quality, which level differences they ignored entirely, and what would need to be true for them to move up one price tier. If they chose the cheapest option every time, explore whether that reflects budget limits or low perceived differentiation.

Q07
メッセージ

Done — thank you! Your choices feed a utility model that shows which attributes actually drive willingness to pay.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Choice-based conjoint and Van Westendorp pricing run in one flow, so trade-offs and price thresholds come from the same respondents
  • An AI interviewer probes which attribute each buyer anchored on and what would move them up a tier — context a utility model alone can't give
  • Buyer-role and budget screeners are included for segment-level analysis out of the box
  • Transparent methodology: every attribute, level, and prompt is inspectable for replication

QuestionPro

Conjoint Analysis Survey

A thorough conjoint feature page covering multiple experimental designs (random, D-optimal, SPSS import) and a five-section statistical report including attribute importance, market simulation, brand premium, and price elasticity. It leans on a smartphone example and choice-based vs adaptive distinctions, making it one of the more complete methodology pages, though setup remains researcher-driven.

優れている点

  • Offers real experimental designs (random, D-optimal, and SPSS design import) rather than a fixed grid
  • Ships a five-part analysis report: attribute importance, profiles, market simulation, brand premium, and price elasticity
  • Includes a market simulator to forecast share for hypothetical product/price configurations
  • Distinguishes choice-based from adaptive conjoint and gives a concrete smartphone attribute example

物足りない点

  • No adaptive AI follow-up to understand why a respondent rejected a profile, so trade-off reasoning is inferred only statistically
  • No voice or conversational administration of the choice tasks
  • Requires researcher fluency in attributes, levels, and design types; no guided plain-language setup or auto-generated narrative
  • Analysis is delivered as statistical tables the user must interpret rather than a written insights report

Qualtrics

Getting Started with Conjoint Projects

Qualtrics' guided conjoint project walks users through a five-step flow (define features/levels, preview/edit, distribute, analyze, package simulation) and covers pricing, benefits, and software-packaging use cases. It is a structured project type rather than a static template, but it is gated behind a paid add-on and requires an account executive purchase plus JavaScript permissions.

優れている点

  • Guided five-step project flow from defining features and levels through to package simulation
  • Built-in package simulator to model how bundles and prices shift predicted choice
  • Covers a range of trade-off use cases: product features, price sensitivity, employee benefits, software packaging
  • Purpose-built project type with prebuilt logic rather than a raw survey a user assembles by hand

物足りない点

  • No conversational or AI follow-up on choices; respondents only click preferred profiles
  • Locked behind a paid add-on requiring an account executive purchase, so the template is not freely usable
  • Requires enabling JavaScript and specific permissions; setup is technical, not plain-language
  • No voice administration and no auto-written insight narrative described in the flow

QuestionPro

Conjoint Analysis Survey Template

A genuine conjoint template curated by QuestionPro's research team (retirement-housing example) that can be customized to other categories. One of the few real conjoint templates on the market, though the worked example is domain-specific and adapting attributes is left to the user.

優れている点

  • Real choice-based conjoint structure from a specialist research platform
  • Customizable questionnaire reviewed by market research experts
  • Pairs with QuestionPro's conjoint analysis tooling

物足りない点

  • Single-domain worked example; translating attributes and levels to your category is manual
  • No AI follow-ups to capture the reasoning behind choices
  • No integrated Van Westendorp pricing check in the same flow

よくあるご質問

「Conjoint Analysis: Package & Price Trade-Off Study」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が7問含まれており、最初の設問は次のとおりです：「In this study you'll compare a few product packages that differ in features, support, and price, and pick the one you'd…」・「Which best describes your involvement in buying tools like this?」・「What is your approximate annual budget for this category of software?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、7問を約5分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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