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Customer Experience

Voice of the Customer Experience & Loyalty Survey

Captures how customers rate your product, support, and value versus what actually drives their loyalty or churn risk. Combines a satisfaction and recommendation benchmark with a best-worst prioritization of improvement areas, plus an AI follow-up interview that digs into the story behind each score so you know exactly what to fix first.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Hi! We'd love your honest feedback on your experience with us so far. Your responses are completely confidential and anonymized. This takes about 5 minutes and helps us fix what's actually getting in your way.

Q02
オピニオンスケール必須

Overall, how satisfied are you with your experience with us?

スケール: 1 – 5
最小:Very dissatisfied最大:Very satisfied
Q03
オピニオンスケール必須

How likely are you to recommend us to a friend or colleague?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q04
マトリクス必須

Please rate us on each of the following:

5行 × 5列
  • Product or service quality
  • Customer support responsiveness
  • Value for the price
  • Ease of doing business with us
  • Clarity of communication
列: Poor · Fair · Good · Very good · Excellent
Q05
選択式

Which channel was your most recent interaction with us?

  • Email
  • Phone
  • Live chat
  • In-person / on-site
  • Mobile or web app
  • Company website
  • Other
Q06
選択式必須

In the last 90 days, how many times have you contacted us for help or support?

  • Never
  • Once
  • 2-3 times
  • 4-6 times
  • More than 6 times
Q07
ベスト・ワースト選択（MaxDiff）必須

If we could only improve two of these, which matter most and which matter least to you?

  • Pricing and plans
  • Product features
  • Customer support responsiveness
  • Onboarding and setup
  • Proactive communication
  • Reliability and uptime
  • Ease of use
  • Overall value for money
各セットで最も良いもの・最も悪いものを選択最も良い:Most important最も悪い:Least important
Q08
AIインタビュー

Probe the story behind the respondent's satisfaction and recommendation scores. If either score is low (satisfaction under 3 or recommendation under 7), find the specific moment or interaction that caused it, whether it was a one-off or a pattern, and what would need to change for the score to improve. If scores are high, find out what single thing they'd protect if we changed anything. Anchor on the improvement area they ranked most important and ask for a concrete recent example.

Q09
自由回答（長文）

What's one thing we could do differently that would most improve your experience?

Q10
選択式必須

How likely are you to continue doing business with us over the next year?

  • Definitely will not
  • Probably will not
  • Not sure
  • Probably will
  • Definitely will
Q11
選択式

Which best describes your role in the decision to use our product or service?

  • Primary decision maker
  • Influencer / recommender
  • Day-to-day user, not involved in the decision
  • Other
  • Prefer not to say
Q12
選択式

How long have you been a customer?

  • Less than 6 months
  • 6 months to 1 year
  • 1-2 years
  • 3-5 years
  • More than 5 years
  • Prefer not to say
Q13
メッセージ

Thank you for sharing your feedback! We review every response to prioritize fixes and improvements, and a member of our team may follow up if you flagged something we can help with right away.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Pairs a satisfaction and recommendation benchmark (opinion scale + NPS-style question) with a matrix rating across specific service dimensions, so you get both a headline score and where it's breaking down
  • Uses best-worst (max-diff) prioritization to force respondents to reveal which improvement areas actually matter most versus least, instead of letting everything score as 'important'
  • Includes an AI follow-up interview that probes the story behind each respondent's satisfaction and recommendation scores, turning a number into a reason
  • Adds context questions (most recent channel, support contact frequency, tenure, decision-making role) plus an open-ended improvement question and a forward-looking retention question, so churn risk and loyalty drivers can be segmented, not just averaged

Jotform

Voice of the Customer Survey Form Template

A static, drag-and-drop VoC form template built for Jotform's form builder ecosystem. It's fielding-ready and easy to customize visually, but it's a fixed question set with no mechanism to dig into the 'why' behind any given score. Good for quick deployment, less suited to root-cause analysis.

優れている点

  • Easy visual customization via Jotform's drag-and-drop builder
  • Wide range of integrations and widget add-ons typical of Jotform templates
  • Simple to embed and share across channels

物足りない点

  • No adaptive follow-up questioning — every respondent sees the same fixed questions
  • No voice-based interview option
  • No per-response quality scoring or transparency into how responses are evaluated

SurveySparrow

Voice of Customer Survey Template

SurveySparrow's conversational, chat-style survey format makes this VoC template feel more personal than a traditional form, and it's ready to field as-is. However, the conversational tone is scripted, not adaptive — it doesn't actually change based on what a respondent says.

優れている点

  • Conversational, chat-like question flow improves completion rates
  • Positioned for recurring/relationship NPS-style tracking
  • Mobile-friendly presentation

物足りない点

  • No genuine adaptive AI probing — the conversational feel is templated, not responsive to answers
  • No voice AI interview capability
  • No published methodology for how any scoring or analysis is derived

Typeform

Voice of the Customer Survey Form Template

Typeform offers a polished, one-question-at-a-time VoC template known for strong design and respondent experience. It's a solid static template for gathering structured feedback, but like other form builders it can't ask a dynamic follow-up when a respondent gives a low score or an interesting comment.

優れている点

  • Clean, high-conversion one-question-at-a-time design
  • Strong brand reputation for respondent-friendly UX
  • Broad integration ecosystem for routing responses

物足りない点

  • No adaptive AI follow-up interview or voice interview option
  • Fixed question logic — branching is rule-based, not AI-driven conversation
  • No automated per-response quality scoring or transparent prompt methodology

SurveyMonkey

Customer Experience Survey Template & Questions

SurveyMonkey's CX template draws on its long history in market research and includes benchmarking-style questions and reporting tools. It's a mature, fielding-ready static template, but it relies on standard survey logic rather than any AI-driven conversation with respondents.

優れている点

  • Backed by SurveyMonkey's established survey methodology reputation
  • Built-in analytics and reporting dashboards
  • Large template library for related CX/NPS use cases

物足りない点

  • No adaptive AI or voice interview to explore the reasoning behind scores
  • Question set is static once fielded, with only basic skip logic
  • No automated quality scoring of individual responses

よくあるご質問

「Voice of the Customer Experience & Loyalty Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Hi! We'd love your honest feedback on your experience with us so far. Your responses are completely confidential and ano…」・「Overall, how satisfied are you with your experience with us?」・「How likely are you to recommend us to a friend or colleague?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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