Donor Stewardship & Impact Transparency Survey

Thank you for taking part in this survey about your experience as a donor to our organization. This survey takes approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. Your feedback will be used internally to improve our donor communications, recognition practices, and impact reporting. By proceeding, you confirm that you have read and understood this information.

In the past 12 months, have you made a donation to our organization?

• Yes
• No
• Not sure

Overall, how satisfied are you with the donor recognition you received from us in the last 12 months?

How transparent has our organization been about how your donations were used in the last 12 months?

Through which channels would you prefer to receive impact and financial updates from us? Select all that apply.

• Email newsletter
• One-to-one email from staff
• SMS / text message
• Mailed letter
• Website or blog updates
• Social media
• Donor portal or dashboard
• Webinar or virtual briefing
• In-person events
• Other (please specify)

What one change would most improve how we report on the impact of your donations or our organizational transparency?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for completing this survey. Your feedback is invaluable in helping us improve our donor stewardship and transparency practices. We appreciate your continued support.

Approximately how many separate donations did you make to us in the last 12 months?

• Once
• 2–3 times
• 4–6 times
• 7–10 times
• More than 10 times

Which of the following forms of recognition did you personally receive from us in the last 12 months? Select all that apply.

• Thank-you email
• Handwritten note
• Name listed publicly (e.g., website or report)
• Recognition at an event
• Impact update tied to my gift
• Small thank-you gift
• None of the above / I did not receive recognition

How often did you receive impact or financial updates from us in the last 12 months?

• Weekly
• Monthly
• Quarterly
• Twice a year
• Once a year
• I don't recall receiving updates

We'd like to understand your experience in more depth. An AI moderator will ask a couple of brief follow-up questions based on your responses so far.

How do you describe your gender?

• Man
• Woman
• Non-binary
• Prefer not to say

Which of the following best describe your reasons for donating to us? Please select up to 3.

• Belief in our mission
• Personal connection to the cause
• Visible community impact
• Trust in organizational transparency
• Recognition/appreciation
• Tax deduction
• Recommendation from someone I trust
• Employer match available
• Other (please specify)

Please rank the following recognition methods in order of your preference, from most to least preferred.

1. Personalized email
2. Handwritten note
3. Impact story with outcomes
4. Name listed in report or website
5. Small thank-you gift
6. Invitation to donor webinar or briefing
7. Recognition at events

How would you rate the clarity of our impact reports in explaining how donations were used?

Based on your responses in this survey, please share any additional thoughts or feelings about your overall donor experience with us.

Where do you currently live?

• United States
• Canada
• United Kingdom
• Australia
• European Union
• Other
• Prefer not to say

How would you rate the timeliness of the impact updates you received from us?

What is the highest level of education you have completed?

• High school or less
• Some college or associate degree
• Bachelor's degree
• Graduate or professional degree
• Prefer not to say

How well did our impact reports use specific data or measurable outcomes to demonstrate results?

How well did our impact reports include real-world stories or examples to illustrate our work?