Website Retailer Satisfaction & Shopping Experience Survey
Measures how satisfied shoppers are with a retailer's website — from site speed and navigation to checkout and security trust — and where friction costs sales. Built for e-commerce and CX teams benchmarking site performance, with an AI follow-up that digs into the specific moment a shopper's last visit went right or wrong.
設問の例
テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。
How likely are you to recommend (Replace with Retailer Name)'s website to a friend or colleague?
In the last 3 months, how many times have you purchased from (Replace with Retailer Name)'s website?
- This was my first purchase
- 1-2 times
- 3-5 times
- 6 or more times
How much do you agree with each statement about your recent visits to the site?
- The site loads quickly
- It's easy to find the products I'm looking for
- Search results are relevant to what I typed
- Product pages give me enough information to decide
- The checkout process is quick and simple
- ほか2件
Did any of the following make it harder to complete a purchase on your last visit?
- Site was slow to load
- Couldn't find the product I wanted
- Checkout required too many steps
- Shipping costs were higher than expected
- Preferred payment method wasn't available
- Site crashed or showed an error
- None of these
Which of these improvements would matter most to you if the site made them?
- Faster page load times
- Better product search and filtering
- More detailed product photos or videos
- Simpler, fewer-step checkout
- More payment options
- Lower or clearer shipping costs
- Live chat support during checkout
- Better experience on mobile phones
How would you rate the checkout process on your most recent order?
How confident are you that your personal and payment information is secure on this site?
Reconstruct exactly what happened during the respondent's most recent visit to the site: what they set out to buy, whether they completed the purchase, and the specific point (if any) where they hesitated, got confused, or almost gave up. If they flagged a friction point (slow load, checkout steps, missing payment method, errors) or gave a low security confidence or recommend score, probe concretely what happened and what would have fixed it in that moment rather than accepting a general complaint.
How likely are you to purchase from (Replace with Retailer Name) again in the next 3 months?
- Very unlikely
- Unlikely
- Not sure
- Likely
- Very likely
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
What is your annual household income?
- Under $25,000
- $25,000-$49,999
- $50,000-$74,999
- $75,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
That's everything — thank you for shopping with us and sharing your experience! Your answers feed directly into a review of what we fix next on the site.
含まれる機能
AIによる深掘り
自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。
注意確認設問
急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。
AIが作成する設問文
文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。
自動レポート
回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。
他ツールとの比較
ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。
このテンプレートを選ぶ理由
- Goes beyond a static rating by including an AI follow-up interview that reconstructs exactly what happened during the shopper's most recent visit — probing the specific moment things went right or wrong, not just a satisfaction score.
- Covers the full funnel in one flow: site speed/navigation agreement statements (matrix), checkout rating, security/trust confidence, purchase friction (multiple choice), and a MaxDiff to prioritize which fixes matter most.
- Pairs quantitative signals (opinion scale NPS-style question, repurchase likelihood, purchase frequency) with qualitative depth from the AI interview, then rolls it into an auto-generated report.
- Built specifically for e-commerce/CX benchmarking with a friendly chat-message open/close, unlike generic website feedback templates that aren't tailored to retail checkout and trust concerns.
QuestionPro
Website Retailer Satisfaction Survey TemplateThis is a directly comparable, purpose-built template for retailer website satisfaction, covering similar ground (navigation, checkout, trust). It's a fielding-ready static questionnaire rather than an adaptive interview experience. Reporting and analysis tools are part of QuestionPro's broader platform rather than an automated per-response quality score.
優れている点
- Purpose-built for the same use case (retailer website satisfaction), so question coverage likely maps closely to industry benchmarks
- Backed by an established survey platform with broad distribution and analytics tooling
物足りない点
- No adaptive AI follow-up — questions are fixed, so it can't dig into what specifically happened during a shopper's last visit
- No indication of automated per-response quality scoring or transparent AI prompt methodology
- No voice AI interview or guided screen-share task option for observing real checkout friction
Jotform
Website Satisfaction Survey Form TemplateA general-purpose website satisfaction form rather than one designed specifically for retail/e-commerce checkout and trust dynamics. It's a flexible, easily customizable static form builder, useful for quick deployment but not tailored to shopping-specific friction points like checkout or payment security.
優れている点
- Easy drag-and-drop customization typical of Jotform's form builder
- Quick to deploy for general website feedback across many use cases, not just retail
物足りない点
- Generic website feedback focus, not built around retail-specific concerns like checkout friction or payment security trust
- Static question set with no adaptive AI follow-up to explore a specific shopping visit in depth
- No automated quality scoring or auto-generated CX report — just raw form responses
Typeform
Ask your website visitors how good their experience wasThis is a general website UX survey template, not one specialized for retail checkout, purchase friction, or security trust. It's a fielding-ready conversational-style form, well known for its polished UI, but it's still a fixed question flow rather than an interview that adapts to each shopper's answers.
優れている点
- Polished, conversational-style question flow that's known for higher completion rates
- Simple to launch for broad website experience feedback
物足りない点
- Not tailored to e-commerce specifics like checkout, purchase frequency, or payment security confidence
- No adaptive AI follow-up or voice interview option — every respondent gets the same fixed questions
- No automated per-response quality scoring or transparent prompt methodology for deeper insight
よくあるご質問
「Website Retailer Satisfaction & Shopping Experience Survey」テンプレートにはどのような設問が含まれていますか?
すぐに使える設問が13問含まれており、最初の設問は次のとおりです:「Thanks for shopping with us! We'd love to hear how your experience on our website has been — this takes about 4-5 minute…」・「How likely are you to recommend (Replace with Retailer Name)'s website to a friend or colleague?」・「In the last 3 months, how many times have you purchased from (Replace with Retailer Name)'s website?」。すべての設問は上でプレビューでき、自由に編集できます。
このアンケートの回答にはどのくらい時間がかかりますか?
回答者は通常、13問を約7分で回答し終えます。
テンプレートは編集できますか?
はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。
このテンプレートは無料で使えますか?
はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。
公開の準備はできましたか?
このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。
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