Enterprise WTP & Adoption Drivers for Low-Carbon Software

Welcome! This survey explores enterprise perspectives on lower-carbon software options. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate for research purposes. This should take about 7–10 minutes.

Which of the following best describes your involvement in software purchasing decisions for your organization?

• I am a final decision-maker
• I am part of the buying committee
• I recommend or influence vendors
• I approve budgets for software purchases
• I have no involvement in software purchasing

How satisfied are you with the sustainability information currently provided by software vendors?

How interested is your organization in choosing a greener software option when functionality is comparable to alternatives?

Assuming equal functionality and performance, what is the maximum price premium your organization would pay for a materially greener software option?

• 0% — would not pay any premium
• 1–5%
• 6–10%
• 11–15%
• 16–20%
• More than 20%
• Unsure

Please rank the following drivers of greener software adoption from most to least important for your organization over the next 12–24 months.

1. New or tightening environmental regulations
2. Internal ESG or sustainability targets
3. Customer or partner contractual requirements
4. Demonstrable cost savings or efficiency gains
5. Competitive differentiation in the market
6. Employee expectations around sustainability

Based on your responses in this survey, please share any additional thoughts on how green criteria factor into your software procurement decisions, or what would most increase your likelihood to choose greener software.

Approximately how many employees does your organization have?

• Fewer than 200
• 200–999
• 1,000–4,999
• 5,000–19,999
• 20,000 or more
• Prefer not to say

You've reached the end of the survey. Thank you for sharing your insights — your responses will help advance research on sustainable software procurement. Please submit your responses now.

Thank you for your interest. This survey is designed for professionals involved in software purchasing decisions. Based on your response, you are not eligible for this study. We appreciate your time.

Which of the following have been barriers to purchasing greener software in the last 12 months? Select all that apply.

• Lack of standardized carbon or sustainability metrics
• Higher cost of greener alternatives
• Limited availability of greener vendor options
• Insufficient executive or leadership buy-in
• No regulatory or compliance requirement to do so
• Concerns about performance or reliability trade-offs
• Greener software not a current organizational priority
• Other (please specify)
• None of the above

How likely is your organization to actively evaluate greener software alternatives in the next 12 months?

What payback timeframe would your organization expect to recoup any premium paid for greener software?

• Immediate (would not pay a premium)
• Less than 12 months
• 12–24 months
• 25–36 months
• More than 36 months
• Unsure

We'd like to explore your thoughts on greener software decisions in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your responses.

What is your organization's primary industry?

• Technology
• Financial services
• Manufacturing
• Retail / Consumer goods
• Healthcare
• Energy / Utilities
• Public sector
• Education
• Other
• Prefer not to say

Please rank the following from most to least important in terms of where the value of greener software comes from for your organization.

1. Reduced carbon emissions and environmental impact
2. Cost savings from improved efficiency
3. Regulatory and compliance readiness
4. Customer or partner sustainability requirements
5. Brand and reputation benefits
6. Employee engagement and talent attraction

Where is your organization primarily headquartered?

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East
• Africa
• Prefer not to say

To what extent would your organization accept minor performance trade-offs in order to reduce software-related carbon emissions?

What is your role level within your organization?

• Executive (C-suite / VP)
• Director
• Manager
• Individual contributor
• Consultant / Contractor
• Other
• Prefer not to say

Approximately how much does your organization spend annually on software across all categories?

• Less than $1M
• $1M–$4.9M
• $5M–$19.9M
• $20M–$99.9M
• $100M or more
• Unsure
• Prefer not to say