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Nonprofit & Civic

Fundraising Message & CTA Effectiveness Survey

Tests donor-facing messages and calls to action to identify which language most motivates giving. Designed for nonprofit marketing teams seeking data-driven guidance on fundraising communications.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全24問・約11分
Q01
メッセージ

Welcome! You are being asked to participate in a short research study about nonprofit communications. The survey will take approximately 6–8 minutes to complete. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this study.

Q02
選択式

In the past 12 months, have you personally donated money to any nonprofit organization?

  • Yes
  • No
Q03
メッセージ

<p>You will now see three short fundraising messages. Please read each one carefully before answering the questions that follow.</p><p><strong>Message A:</strong> "Your $25 provides 50 meals to a neighbor in need — donate today and feed your community."</p><p><strong>Message B:</strong> "Every dollar you give is matched 2:1 to fund after-school tutoring — double your impact for local students."</p><p><strong>Message C:</strong> "Become a monthly donor for just $10/month and provide steady, reliable support that changes lives year-round."</p>

Q04
メッセージ

<p>Now you will see three different call-to-action buttons that might appear on a fundraising email or webpage. Please read each one carefully.</p><p><strong>CTA 1:</strong> "Donate Now"</p><p><strong>CTA 2:</strong> "Give $25 Today"</p><p><strong>CTA 3:</strong> "Join Our Monthly Giving Circle"</p>

Q05
オピニオンスケール

After seeing the messages and calls to action, how likely are you to donate to a cause like this in the next 30 days?

スケール: 1 – 7
最小:Not at all likely最大:Extremely likely
Q06
プルダウン

What is your age?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q07
メッセージ

Thank you for participating! Your feedback will directly help improve nonprofit fundraising communications. Your responses are confidential and will be reported only in aggregate.

Q08
選択式

Which of the following causes have you supported or would you be most interested in supporting? (Select all that apply)

  • Hunger & food security
  • Education & youth development
  • Health & medical research
  • Environment & conservation
  • Poverty & homelessness
  • Arts & culture
  • Animal welfare
  • Other
  • None of the above
Q09
オピニオンスケール

How motivating is Message A ("Your $25 provides 50 meals to a neighbor in need") in encouraging you to donate?

スケール: 1 – 7
最小:Not at all motivating最大:Extremely motivating
Q10
オピニオンスケール

How likely would you be to click CTA 1 ("Donate Now") if you saw it in a fundraising email or webpage?

スケール: 1 – 7
最小:Not at all likely最大:Extremely likely
Q11
オピニオンスケール

How confident are you that you would follow through on a donation if you decided to give?

スケール: 1 – 7
最小:Not at all confident最大:Extremely confident
Q12
選択式

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
オピニオンスケール

How motivating is Message B ("Every dollar you give is matched 2:1 for after-school tutoring") in encouraging you to donate?

スケール: 1 – 7
最小:Not at all motivating最大:Extremely motivating
Q14
オピニオンスケール

How likely would you be to click CTA 2 ("Give $25 Today") if you saw it in a fundraising email or webpage?

スケール: 1 – 7
最小:Not at all likely最大:Extremely likely
Q15
AIインタビュー

Thinking about what might influence your decision to donate, what factors would hold you back or motivate you to give?

Q16
選択式

Which region do you currently live in?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America and Caribbean
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Prefer not to say
Q17
オピニオンスケール

How motivating is Message C ("Become a monthly donor for just $10/month") in encouraging you to donate?

スケール: 1 – 7
最小:Not at all motivating最大:Extremely motivating
Q18
オピニオンスケール

How likely would you be to click CTA 3 ("Join Our Monthly Giving Circle") if you saw it in a fundraising email or webpage?

スケール: 1 – 7
最小:Not at all likely最大:Extremely likely
Q19
自由回答（長文）

Based on your responses throughout this survey, please share any additional thoughts or feelings about the messages or calls to action you reviewed.

Q20
プルダウン

What is the highest level of education you have completed?

  • Less than high school
  • High school or equivalent
  • Some college or vocational training
  • Bachelor's degree
  • Postgraduate or professional degree
  • Prefer not to say
Q21
ランク付け

Please rank the three messages from most to least compelling.

  1. Message A: Meals for a neighbor
  2. Message B: Matched gift for tutoring
  3. Message C: Become a monthly donor
ドラッグして順位を付ける
Q22
選択式

Which of the three call-to-action phrases would be most likely to prompt you to take action?

  • Donate Now
  • Give $25 Today
  • Join Our Monthly Giving Circle
Q23
選択式

What is your current employment status?

  • Employed full time
  • Employed part time
  • Self-employed
  • Unemployed and looking for work
  • Student
  • Homemaker or caregiver
  • Retired
  • Other
  • Prefer not to say
Q24
自由回答（長文）

Briefly, why did your top-ranked message resonate with you?

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Directly A/B/C tests three real fundraising message variants (impact-framed, matched-gift, monthly-giving) using opinion-scale ratings plus a forced ranking and open-text 'why it resonated' follow-up, rather than just general feedback.
  • Compares three specific CTA phrasings ("Donate Now," "Give $25 Today," "Join Our Monthly Giving Circle") on click-likelihood and preference, giving nonprofit marketers actionable copy guidance.
  • Includes an AI follow-up interview that adaptively probes what factors would actually influence a respondent's donation decision, surfacing reasoning static scales can't capture.
  • Pairs donation history, cause affinity, and demographic segmentation with overall donation-likelihood and follow-through-confidence measures, so results can be sliced by donor type.

QuestionPro

Loyalty Acid Test - Fundraising Version Survey Template

This is a fundraising adaptation of QuestionPro's general 'loyalty acid test' instrument, focused on donor loyalty and satisfaction rather than testing specific message or CTA wording. It's a ready-to-field static template with QuestionPro's standard survey logic and reporting behind it.

優れている点

  • Based on an established, reusable loyalty-measurement framework
  • Backed by QuestionPro's mature survey logic, branching, and dashboard reporting
  • Quick to deploy for general donor-sentiment tracking

物足りない点

  • Not designed to compare specific message or CTA variants side by side like ours does
  • Static question set with no adaptive AI follow-up probing
  • No published methodology for how loyalty scores are calculated or scored

SurveyMonkey

Fundraising Feedback Survey Template

A general post-fundraising feedback template aimed at gathering donor satisfaction and event/campaign impressions, not at testing which specific message or CTA language drives more giving. It's a straightforward, fielding-ready static form built on SurveyMonkey's well-known survey builder.

優れている点

  • Easy, familiar survey builder and fast distribution
  • Established brand with broad respondent-panel and analytics options
  • Simple to customize for general feedback collection

物足りない点

  • No built-in message/CTA comparison structure — this is feedback collection, not experimental copy testing
  • No adaptive AI interview or voice AI follow-up to explore donor reasoning
  • No automated per-response quality scoring or transparent prompt documentation

SurveySparrow

Fundraising Feedback Form Template

A conversational-style feedback form for capturing general donor impressions after a fundraising effort, rather than a controlled test of competing messages or CTAs. It leans on SurveySparrow's chat-like UI but remains a static question set once published.

優れている点

  • Conversational, chat-style form UI that may feel more engaging than plain forms
  • Simple to launch for general post-campaign feedback
  • Mobile-friendly presentation

物足りない点

  • Not structured to rank or compare specific message/CTA variants as ours does
  • No adaptive AI follow-up questioning — the conversational feel is templated, not dynamically generated
  • No transparent prompt methodology or automated quality scoring of open responses

よくあるご質問

「Fundraising Message & CTA Effectiveness Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が24問含まれており、最初の設問は次のとおりです：「Welcome! You are being asked to participate in a short research study about nonprofit communications. The survey will ta…」・「In the past 12 months, have you personally donated money to any nonprofit organization?」・「<p>You will now see three short fundraising messages. Please read each one carefully before answering the questions that…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、24問を約11分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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