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Home Electronics Purchase Decision Survey

Explores how shoppers research, compare, and ultimately choose home electronics — from TVs and laptops to smart appliances — including which factors actually tip the decision, price sensitivity, and satisfaction after the sale. An AI follow-up interview reconstructs the real decision moment instead of just the stated reasons, giving product and marketing teams a clearer read on what to fix or promote.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for sharing your recent electronics shopping experience! Your responses are completely confidential and anonymized. This takes about 5 minutes and helps us understand how people actually decide what to buy.

Q02
選択式必須

Which type of home electronics did you purchase most recently (in the last 6 months)?

  • TV
  • Laptop or computer
  • Smartphone or tablet
  • Major kitchen appliance
  • Smart home device (speaker, camera, thermostat, etc.)
  • Audio equipment (headphones, speakers, soundbar)
  • Other home electronics
Q03
選択式必須

Where did you make this purchase?

  • Manufacturer's website
  • Large online marketplace (e.g., Amazon)
  • Big-box electronics or department store
  • Warehouse club (e.g., Costco)
  • Local independent retailer
  • Other
Q04
ベスト・ワースト選択（MaxDiff）必須

For each set, pick the factor that mattered most and the one that mattered least in your decision.

  • Price
  • Brand reputation
  • Online reviews and ratings
  • Warranty or return policy
  • Energy efficiency or running cost
  • Design or appearance
  • Technical specs or performance
  • Availability of financing or installment plans
各セットで最も良いもの・最も悪いものを選択最も良い:Mattered most最も悪い:Mattered least
Q05
価格感度分析（Van Westendorp）必須

Thinking about that same product category (Template note: replace with the specific category, e.g., '55-inch 4K TVs', before launching):

  • At what price would you feel this product is so cheap you'd question its quality?
  • At what price would you consider this product a bargain — a great buy for the money?
  • At what price would you consider this product starting to get expensive, but you'd still consider buying it?
  • At what price would you consider this product too expensive to consider buying?
Q06
マトリクス必須

How influential was each source in your final decision?

6行 × 5列
  • Online customer reviews and star ratings
  • In-store salesperson advice
  • Recommendations from friends or family
  • Brand or retailer website content
  • Video reviews or unboxings (e.g., YouTube)
  • ほか1件
列: Not at all influential · Slightly influential · Somewhat influential · Very influential · Extremely influential
Q07
オピニオンスケール必須

Overall, how satisfied are you with this purchase now that you've had it?

スケール: 1 – 7
最小:Very dissatisfied最大:Very satisfied
Q08
評価スケール

How likely are you to purchase from that same retailer again for your next electronics purchase?

範囲: 1 – 5
最小:Not at all likely最大:Extremely likely
Q09
AIインタビュー

Reconstruct the moment this respondent decided to buy: what almost made them choose a different product or retailer, and what specifically tipped the balance. Anchor on whichever factor they ranked most important in the trade-off exercise and ask for a concrete example of it in action. If their satisfaction rating was low, probe what went wrong after purchase and whether it changed how they'll shop next time.

Q10
自由回答（短文）

Was there anything that almost stopped you from buying at all? If so, what?

Q11
選択式

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
選択式

What is your annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
メッセージ

That's everything — thank you! Your responses will help shape how electronics are marketed, priced, and sold to shoppers like you.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Uses an AI follow-up interview to reconstruct the actual decision moment — what almost made the shopper choose a competitor — rather than relying only on stated reasons
  • Includes a MaxDiff exercise to rank which factors truly mattered most and least, paired with a Van Westendorp price sensitivity set for the specific product category
  • Combines a matrix rating of influence sources, satisfaction and retailer-loyalty scales, and a short-text probe on near-abandonment moments for a fuller picture of the purchase journey
  • Automated per-response quality scoring and an auto-generated report mean product and marketing teams get analysis-ready output, not just raw responses

QuestionPro

Home Electronics Purchase Survey Template

A directly comparable, fielding-ready template covering home electronics purchase behavior on an established survey platform. It likely covers similar ground — product type, purchase channel, satisfaction — using standard question formats. As a static form, it won't adapt follow-up questions based on an individual's prior answers.

優れている点

  • Purpose-built template specifically for home electronics purchases, so no reconfiguration needed to start fielding
  • Backed by QuestionPro's mature survey infrastructure and distribution/panel options
  • Likely includes standard demographic and satisfaction questions common to purchase-decision research

物足りない点

  • No adaptive AI-driven follow-up interview to probe individual responses in more depth
  • No voice AI interview option or guided screen-share tasks for richer qualitative capture
  • No published transparent prompt methodology or automated per-response quality scoring

よくあるご質問

「Home Electronics Purchase Decision Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for sharing your recent electronics shopping experience! Your responses are completely confidential and anonymize…」・「Which type of home electronics did you purchase most recently (in the last 6 months)?」・「Where did you make this purchase?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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