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Market Research

Product Purchase Decision Journey Survey

Maps the end-to-end path customers take from first considering a purchase to completing it — the triggers, information sources, and trade-offs that shaped the decision. Built for product, marketing, and CX teams optimizing conversion; the AI follow-up interview reconstructs the exact moment of hesitation that almost derailed the purchase.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全12問・約7分
Q01
メッセージ

Thanks for taking a few minutes to walk us through how you decided to buy (Replace with your product/category). We're interested in what actually happened, not just what you think we want to hear. Your responses are completely confidential and anonymized. About 5 minutes.

Q02
選択式必須

What first prompted you to start looking for a product like this?

  • A specific need arose (e.g., something broke, ran out)
  • Saw an ad or promotion
  • Recommendation from someone I know
  • Read or saw content online (review, article, video)
  • Just browsing / stumbled upon it
Q03
選択式必須

From when you first started considering this purchase to when you actually bought it, how much time passed?

  • Same day
  • A few days
  • 1-2 weeks
  • Several weeks to a month
  • More than a month
Q04
ランク付け必須

Rank the following factors by how much they influenced your final decision, from most to least important.

  1. Price
  2. Product quality or features
  3. Brand reputation
  4. Reviews or ratings
  5. Recommendations from friends or family
  6. Availability or convenience
  7. Customer service experience
ドラッグして順位を付ける
Q05
マトリクス必須

How influential was each of the following sources while you were researching this purchase?

6行 × 5列
  • Online reviews
  • The brand's own website
  • Sales staff or customer service reps
  • Friends or family
  • Social media
  • ほか1件
列: Not at all influential · Slightly influential · Moderately influential · Very influential · Extremely influential
Q06
選択式必須

Where did you ultimately complete this purchase?

  • The brand's own website
  • A retail store
  • An online marketplace (e.g., Amazon)
  • Over the phone with a sales rep
  • Through a mobile app
Q07
オピニオンスケール必須

Overall, how easy or difficult was the process of completing your purchase?

スケール: 1 – 7
最小:Very difficult最大:Very easy
Q08
ポイント配分必須

Thinking about your final decision, divide 100 points across these factors based on how much weight each one carried.

  • Price
  • Product quality
  • Brand trust
  • Convenience
  • Recommendations or reviews
100ポイントを配分
Q09
選択式

Did you seriously consider any alternative brands or products before buying?

  • Yes, I compared multiple options closely
  • Yes, but only briefly
  • No, I only considered this one
  • Not sure
Q10
AIインタビュー

Reconstruct the single moment of greatest hesitation or friction in this respondent's purchase journey — what almost stopped them, what resolved it (or didn't), and how close they came to abandoning or choosing a competitor instead. If they said the process was easy, probe whether any small doubt existed early on and how it was addressed. Anchor follow-ups on the specific factor they ranked as most important.

Q11
選択式

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
メッセージ

That's everything — thank you! Your responses go into a report on where the purchase journey creates friction and what to fix first.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Includes a dedicated AI follow-up interview that reconstructs the single moment of greatest hesitation in the respondent's own words, not just a rating scale
  • Combines ranking, matrix, and constant-sum questions to quantify which triggers, information sources, and trade-offs actually shaped the final decision
  • Maps the full journey from what first prompted the search through the purchase timeline, alternatives considered, and where the purchase was ultimately completed
  • Closes with a transparent explanation that responses feed into an auto-generated report on where purchase friction is occurring, plus optional voice AI delivery for richer qualitative detail

QuestionPro

Product Purchase Process Survey Template

A directly comparable static survey template covering the product purchase process, likely with standard multiple-choice and rating question types ready to field. It targets similar product/marketing use cases but relies on fixed questions rather than any conversational probing. No mention of AI-driven follow-up or automated qualitative analysis on the page.

優れている点

  • Purpose-built template specifically for the purchase process topic
  • Backed by an established survey platform with a broad template library
  • Likely quick to deploy with standard question types (ranking, rating, multiple choice)

物足りない点

  • Static question set with no adaptive AI follow-up to probe unexpected or vague answers
  • No mechanism to reconstruct a specific moment of hesitation in the respondent's own words
  • No automated per-response quality scoring or transparent prompt methodology disclosed

よくあるご質問

「Product Purchase Decision Journey Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が12問含まれており、最初の設問は次のとおりです：「Thanks for taking a few minutes to walk us through how you decided to buy (Replace with your product/category). We're in…」・「What first prompted you to start looking for a product like this?」・「From when you first started considering this purchase to when you actually bought it, how much time passed?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、12問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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