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Market Research

In-Home Product Testing Feedback Survey

For consumer packaged goods and product teams running in-home or trial-use tests. Captures actual usage behavior, attribute-level ratings, purchase intent, and what matters most to improve — with an AI follow-up interview that reconstructs a specific moment of use to explain the ratings behind it.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全14問・約7分
Q01
メッセージ

Thanks for trying out (Replace with product name)! We'd love your honest feedback on your experience so far. Your responses are completely confidential and anonymized. This should take about 5-6 minutes, and there are no right or wrong answers.

Q02
選択式必須

In the past two weeks, how often did you use (Replace with product name)?

  • Every day
  • 4-6 times a week
  • 1-3 times a week
  • Less than once a week
  • I did not use it
Q03
数値必須

Roughly how many total days have you used the product before taking this survey?

Q04
マトリクス必須

Please rate the product on each of the following.

5行 × 5列
  • Ease of use
  • Effectiveness / performance
  • Scent, taste, or feel (if applicable)
  • Packaging
  • Value for the price
列: Poor · Fair · Good · Very good · Excellent
Q05
オピニオンスケール必須

Overall, how satisfied are you with (Replace with product name)?

スケール: 1 – 7
最小:Very dissatisfied最大:Very satisfied
Q06
選択式必須

If this product were available at your usual store at a reasonable price, how likely would you be to buy it?

  • Definitely would not buy
  • Probably would not buy
  • Might or might not buy
  • Probably would buy
  • Definitely would buy
Q07
選択式必須

Compared to the product you currently use most often for this purpose, how does this one compare?

  • Much worse than what I currently use
  • Somewhat worse
  • About the same
  • Somewhat better
  • Much better than what I currently use
  • I don't currently use a similar product
Q08
オピニオンスケール必須

How likely are you to recommend this product to a friend or family member?

スケール: 0 – 10
最小:Not at all likely最大:Extremely likely
Q09
ベスト・ワースト選択（MaxDiff）必須

If the makers of this product could only improve a few things, which would matter most to you?

  • Price
  • Packaging design
  • Scent
  • Texture or consistency
  • How long it lasts
  • Ease of use
  • Ingredient list
  • Size or quantity
各セットで最も良いもの・最も悪いものを選択最も良い:Most important to improve最も悪い:Least important to improve
Q10
AIインタビュー

Reconstruct one specific, recent time the respondent used the product: what they were doing, what stood out (good or bad), and whether that moment matches their overall satisfaction and purchase-intent ratings. If they said they'd only 'might or might not' or 'probably not' buy it, probe exactly what would need to change for them to say yes. If they stopped using it early or used it less than expected, find out what got in the way.

Q11
選択式

What is your age?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
プルダウン

Which best describes your total household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q14
メッセージ

That wraps up our questions — thank you for taking the time to test this product! Your feedback will be combined with other testers' responses to guide decisions on the recipe, packaging, and pricing before launch.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond static ratings with an AI follow-up interview that reconstructs one specific, recent moment of product use to explain the 'why' behind the satisfaction, likelihood-to-recommend, and comparison scores
  • Combines usage-frequency and days-used screening questions with an attribute-level matrix rating, purchase intent, and competitive comparison in a single structured flow
  • Uses a max-diff exercise to force-rank which improvements matter most, giving product teams prioritized, tradeoff-based feedback rather than a flat wish list
  • Includes standard demographic and household-income breakdowns so results can be segmented, all wrapped in a friendly opening/closing chat message for a conversational feel

Jotform

Product Testing Survey Form Template

A ready-to-use, fielding-ready form built on Jotform's drag-and-drop form builder. It covers basic product testing questions and can be customized and embedded, but it is a static form rather than an interactive interview experience.

優れている点

  • Drag-and-drop customization and broad integration/embedding options typical of Jotform
  • Quick to deploy as a standalone web form

物足りない点

  • Static question set with no adaptive follow-up probing into individual respondent experiences
  • No mention of automated per-response quality scoring or AI-generated reporting

SurveyMonkey

Product Testing Survey (+15 Questions To Ask)

Part template, part best-practices guide, offering a suggested list of 15 product testing questions alongside SurveyMonkey's survey tools. It's a solid starting question bank but reads more like guidance content than a single polished, ready-to-field instrument.

優れている点

  • Established survey platform with strong distribution and analytics tooling
  • Curated question list drawing on SurveyMonkey's broader survey methodology expertise

物足りない点

  • No adaptive AI interviewing to dig into a specific usage moment behind a rating
  • Page functions partly as an article/guide rather than a single click-to-use survey template

SurveySparrow

Product Testing Survey Template

A conversational-style, fielding-ready template built on SurveySparrow's chat-like survey format, which improves completion experience over traditional grid forms. It still relies on pre-set questions rather than dynamic AI-driven follow-up.

優れている点

  • Conversational, one-question-at-a-time UI that can improve respondent engagement
  • Built-in survey distribution and reporting tools from the SurveySparrow platform

物足りない点

  • No adaptive AI follow-up interview or voice interview option to explore a specific use occasion
  • No published methodology for response quality scoring

Typeform

Product Testing Survey Template

A fielding-ready, conversational form template using Typeform's signature clean, one-question-per-screen interface. It's well suited for higher completion rates but is fundamentally a fixed-question form, not an adaptive interview.

優れている点

  • Polished, on-brand conversational UI known for strong completion rates
  • Easy template customization within Typeform's design system

物足りない点

  • No adaptive AI probing to reconstruct a specific usage moment behind a rating
  • No automated per-response quality scoring or transparent prompt documentation

よくあるご質問

「In-Home Product Testing Feedback Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が14問含まれており、最初の設問は次のとおりです：「Thanks for trying out (Replace with product name)! We'd love your honest feedback on your experience so far. Your respon…」・「In the past two weeks, how often did you use (Replace with product name)?」・「Roughly how many total days have you used the product before taking this survey?」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、14問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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