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Industry-Specific

Online Video & Streaming Viewing Habits Survey

Captures how people discover, choose, and feel about the online video and streaming content they watch — device usage, time spent, value perceptions, and decision drivers — with an AI follow-up that digs into the real story behind a recent subscription decision.

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設問の例

テンプレートの内容をプレビューできます。すべての設問は公開前に自由に編集できます。

全13問・約7分
Q01
メッセージ

Thanks for taking part! We'd like to understand your online video and streaming habits — what you watch, where, and why. Your responses are completely confidential and anonymized. This should take about 5-6 minutes, and there are no right or wrong answers.

Q02
選択式必須

Which of these video or streaming platforms have you used in the past 30 days?

  • YouTube
  • Netflix
  • Amazon Prime Video
  • Disney+
  • TikTok
  • Twitch
  • (Replace with a regional/local platform)
Q03
数値必須

On average, how many hours per week do you spend watching online video (streaming services, YouTube, and short-form social video combined)?

Q04
オピニオンスケール必須

How satisfied are you with the video recommendations you get on the platform you use most?

スケール: 1 – 5
最小:Not satisfied at all最大:Extremely satisfied
Q05
マトリクス必須

How much do you agree with each statement about your online video viewing experience?

5行 × 5列
  • The ads I see are relevant to me
  • It's easy to find something worth watching
  • I can pick up where I left off across devices
  • The picture and sound quality meets my expectations
  • I'm getting good value for what I pay
列: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
ポイント配分必須

Thinking about a typical week, how does your viewing time split across these content types? Please allocate 100 points total.

  • Movies
  • TV series/episodic shows
  • Short-form clips (under 5 min)
  • Live streams
  • Sports
  • Documentaries/educational
100ポイントを配分
Q07
ベスト・ワースト選択（MaxDiff）必須

Which of these matter most vs. least when you're deciding what to watch next?

  • Personalized recommendations
  • Reviews or ratings from other viewers
  • Recommendations from friends or family
  • Trending or 'popular now' lists
  • Continuing a show I already started
  • New releases
  • Ability to watch ad-free
  • Subscription price
  • Content available in my language
各セットで最も良いもの・最も悪いものを選択最も良い:Matters most最も悪い:Matters least
Q08
選択式必須

Which device do you use most often for watching online video?

  • Smart TV
  • Smartphone
  • Laptop or desktop computer
  • Tablet
  • Streaming device (e.g., Roku, Chromecast, Fire TV)
  • Game console
Q09
評価スケール

How would you rate the overall value for money of the streaming subscription you pay for most?

範囲: 1 – 5
最小:Poor value最大:Excellent value
Q10
AIインタビュー

Reconstruct the respondent's most recent decision to keep, switch, or cancel a streaming subscription: what triggered them to reconsider, which alternatives they weighed, and what ultimately tipped the decision. If they rated value for money low, probe exactly which costs or content gaps drove that. If they haven't considered switching, ask what would have to change for them to reconsider.

Q11
選択式

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
選択式

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
メッセージ

That's everything — thank you for sharing your viewing habits! Your answers will feed into a report on how people discover and value online video content.

含まれる機能

  • AIによる深掘り

    自由回答に合わせてAIが追加で質問し、固定のフォームでは拾えない具体的な内容を引き出します。

  • 注意確認設問

    急いだ回答や質の低い回答者を除外する仕組みを標準で備えています。

  • AIが作成する設問文

    文言、設問の順序、条件分岐をAIが調査の目的に合わせて作成します。

  • 自動レポート

    回答が集まると、テーマ、引用、わかりやすい要約が自動で作成されます。

他ツールとの比較

ほかのアンケートツールで最も近いテンプレートを調べました。それぞれの優れている点と、このテンプレートがさらに踏み込んでいる点をまとめています。

このテンプレートを選ぶ理由

  • Goes beyond static questions with an AI follow-up interview that reconstructs the real story behind a respondent's most recent decision to keep, switch, or cancel a subscription
  • Combines standard quantitative measures (platform usage, hours per week, satisfaction, value-for-money rating) with trade-off methods like constant sum and max-diff to reveal what actually drives viewing choices
  • Every response can be automatically quality-scored, and prompts used in the AI follow-up are transparent rather than a black box
  • Auto-generated reports turn device, demographic, and decision-driver data into a ready-to-share summary without manual analysis

SurveyMonkey

Online Video Viewing Survey Template

A directly comparable fielding-ready template covering online video viewing habits. It relies on standard closed-ended question types and SurveyMonkey's established survey infrastructure. No adaptive follow-up questioning is offered — respondents answer the same fixed question set regardless of their answers.

優れている点

  • Well-known, easy-to-deploy survey platform with broad distribution options
  • Template is purpose-built for the same topic (online video viewing)
  • Familiar interface likely to yield high completion rates

物足りない点

  • No adaptive AI follow-up to probe the reasoning behind a specific subscription decision
  • No automated per-response quality scoring
  • No voice AI interview option

SurveySparrow

Online Video Viewing Survey Template | Audience Insights

Another directly relevant template on the same topic, positioned for audience insights/marketing use cases. It offers a conversational-style survey format, but this is scripted branching rather than true AI-generated follow-up questions. No mention of voice-based interviewing or automated scoring of open-ended responses.

優れている点

  • Conversational UI style that can feel more engaging than a plain form
  • Marketing-oriented template framing suited to audience research
  • Part of a broader survey platform with distribution and reporting tools

物足りない点

  • No adaptive AI interview that dynamically reconstructs a respondent's decision story
  • No voice AI interview capability
  • No transparent prompt methodology or automated quality scoring published

よくあるご質問

「Online Video & Streaming Viewing Habits Survey」テンプレートにはどのような設問が含まれていますか？

すぐに使える設問が13問含まれており、最初の設問は次のとおりです：「Thanks for taking part! We'd like to understand your online video and streaming habits — what you watch, where, and why.…」・「Which of these video or streaming platforms have you used in the past 30 days?」・「On average, how many hours per week do you spend watching online video (streaming services, YouTube, and short-form soci…」。すべての設問は上でプレビューでき、自由に編集できます。

このアンケートの回答にはどのくらい時間がかかりますか？

回答者は通常、13問を約7分で回答し終えます。

テンプレートは編集できますか？

はい。公開前であれば、すべての設問、選択肢、順序を編集できます。設問の追加や削除のほか、調査の目的に合わせた作り直しをAIエディターに依頼することもできます。

このテンプレートは無料で使えますか？

はい。エディターで開けば、すぐに編集を始められます。お試しにアカウントは不要で、無料プランでアンケートを公開できます。

公開の準備はできましたか？

このテンプレートをエディターで開いてみてください。最初の回答者が目にする前に、すべてを自由に変更できます。

このテンプレートを使う無料で始める

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